Property insurance Audience in United States

Property insurance logo

Property insurance has an estimated audience of 3,030,543 people in United States. 41.7% are female, 58.3% are male, average age 41.7. Top regions: California, Florida, Texas. Top brand affinities: American Family Insurance, Cuisine, Madison, Wisconsin, Home insurance, Business.

The average Property insurance fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include American Family Insurance, Cuisine, Madison, Wisconsin, with strongest over-indexing on American Family Insurance (17.7× the country average). Demographically, the Property insurance audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Property insurance fans

Demographic split for Property insurance audience in United States
MetricValue
Female41.7%
Male58.3%
Average age41.7
Estimated audience size3,030,543

Audience persona

The typical Property insurance fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for American Family Insurance.

Top regions in United States

Top regions ranked by reach for Property insurance in United States
RegionReachAffinity
California339,1511.02×
Florida327,7351.6×
Texas236,4340.91×
New York154,8020.91×
Illinois119,4231.18×
Georgia105,3311.13×
North Carolina77,8740.85×
Virginia65,7520.89×
Pennsylvania59,6880.58×
Ohio54,0560.58×
Arizona51,5460.83×
Colorado50,4571.06×
New Jersey49,8450.65×
Michigan49,1330.62×
Tennessee47,2230.78×
Washington43,9440.72×
Massachusetts43,6020.73×
South Carolina38,2570.84×
Alabama35,6280.84×
Louisiana35,5010.91×
Montana34,9484.16×
Maryland33,8430.65×
Indiana33,4680.6×
Missouri30,2620.62×
Minnesota28,8500.66×
Kansas26,4821.11×
Oklahoma26,3790.78×
Kentucky25,6050.67×
Wisconsin25,3080.56×
Oregon24,8140.71×
Nevada23,0750.79×
Mississippi21,6280.87×
Connecticut19,2250.63×
Arkansas18,8440.75×
Iowa16,7100.67×
Utah16,5790.61×
Wyoming15,2773.4×
Hawaii14,6901.13×
New Mexico12,9530.85×
Vermont12,8972.42×
Washington, District of Columbia11,8351.3×
Idaho11,2560.74×
Nebraska11,2200.74×
West Virginia10,8160.77×
Alaska10,2791.59×
South Dakota10,1711.45×
Maine9,9650.92×
New Hampshire8,7700.73×
Rhode Island7,1030.74×
Delaware6,8500.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Property insurance audience
BrandAffinityCategory
American Family Insurance17.7×Business & Career
Cuisine2.11×Food & Beverages
Madison, Wisconsin10.32×Travel & Leisure
Home insurance4.51×Business & Career
Business1.66×Business & Career
Insurance2.3×Business & Career
Personal finance1.69×Business & Career
Health insurance3.79×Business & Career
Progressive Corporation4.07×Business & Career
Singer-songwriter2.23×Music & Radio
LinkedIn2.01×Internet & Social Media
Bank of America2.11×Business & Career
X1.52×Internet & Social Media
Dogs1.6×Pets & Animals
Capital One2.03×Business & Career
Comedy movies1.52×Movies & TV
Animal1.63×Pets & Animals
Chase (bank)2.4×Business & Career
Walmart1.59×Shopping
Life insurance2.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Property insurance audience
TraitClusterScore
PatriotismCONSERVATISM2.52
Career OrientationPOWER1.91
Quality AwarenessPREMIUM1.9
Need for SecurityCONSERVATISM1.73
Family OrientationCONSERVATISM1.5
Price SensitivityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Property insurance
CountryShare
United States16.8%
India14.9%
Japan4.5%

See Property insurance audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Property insurance have in United States?

Property insurance has an estimated audience of 3,030,543 people in United States, concentrated in California and Florida.

What is the gender split and age of Property insurance fans?

41.7% of Property insurance fans are female, 58.3% are male, with an average age of 41.7 years.

Which brands do Property insurance fans like most?

Property insurance fans show strongest brand affinity for American Family Insurance (17.7×), Cuisine (2.11×), and Madison, Wisconsin (10.32×) over the country average.

Where do Property insurance fans live in United States?

Property insurance fans in United States are most concentrated in California (reach 339,151), Florida (reach 327,735), and Texas (reach 236,434). These three regions account for the largest share of the active audience.

What other brands do Property insurance fans also like?

Beyond Property insurance itself, the audience over-indexes on Cuisine (2.11×), Madison, Wisconsin (10.32×), Home insurance (4.51×), and Business (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Property insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.