Madison, Wisconsin Audience in United States

Madison, Wisconsin logo

Madison, Wisconsin has an estimated audience of 4,125,024 people in United States. 55.7% are female, 44.3% are male, average age 43.6. Top regions: Illinois, Wisconsin, California. Top brand affinities: Goop, Governor of Michigan, Grinch, Cherish (group), Wok.

The average Madison, Wisconsin fan in United States is 43.6 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Wisconsin, California. Top brand affinities include Goop, Governor of Michigan, Grinch, with strongest over-indexing on Goop (12.91× the country average). Demographically, the Madison, Wisconsin audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Madison, Wisconsin fans

Demographic split for Madison, Wisconsin audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.6
Estimated audience size4,125,024

Audience persona

The typical Madison, Wisconsin fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Madison, Wisconsin in United States
RegionReachAffinity
Illinois356,8452.6×
Wisconsin270,5254.36×
California265,7090.59×
Texas250,4250.71×
Florida178,8990.64×
New York169,7690.74×
Michigan124,6961.16×
Ohio120,9770.95×
Minnesota112,6021.91×
Indiana102,0581.35×
Iowa102,0283×
Pennsylvania99,0620.71×
North Carolina95,9100.77×
Georgia93,8770.74×
Virginia77,4320.77×
Missouri77,2271.16×
New Jersey68,4190.65×
Tennessee66,3960.8×
Massachusetts65,3230.8×
Colorado64,4480.99×
Washington60,5350.73×
Arizona59,6030.71×
Alabama43,6180.76×
Maryland43,3910.61×
Kentucky43,1700.83×
South Carolina41,8990.68×
Oregon38,4810.81×
Nebraska38,2651.85×
Kansas34,5541.06×
Oklahoma34,2240.75×
Connecticut30,6840.74×
Louisiana30,2660.57×
Utah28,9310.78×
Arkansas27,6410.81×
Nevada23,8730.6×
Mississippi21,4450.63×
Idaho16,4570.8×
South Dakota16,2131.7×
New Mexico13,6890.66×
North Dakota13,1751.55×
Washington, District of Columbia13,0331.05×
New Hampshire11,7470.72×
West Virginia11,5760.6×
Montana11,3260.99×
Maine11,2190.76×
Rhode Island7,7580.59×
Hawaii7,4580.42×
Vermont6,5000.9×
Delaware6,1500.54×
Alaska5,4380.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madison, Wisconsin audience
BrandAffinityCategory
Goop12.91×Internet & Social Media
Governor of Michigan14.45×Politics & Society
Grinch6.44×Movies & TV
Cherish (group)16.88×Music & Radio
Wok10×Food & Beverages
El Paso County, Colorado19.1×Travel & Leisure
Google Home9.57×Technology & Electronics
headspace13.69×Health
Israel3.05×Travel & Leisure
Vocal harmony6.51×Music & Radio
Grace Slick11.98×Music & Radio
Guitarist (magazine)14.16×Music & Radio
La Jolla10.78×Travel & Leisure
Kenosha, Wisconsin13.66×Travel & Leisure
Hibachi8.02×Food & Beverages
Hipster9.34×Politics & Society
No Escape (1994 film)10.83×Movies & TV
Fairy godmother6.78×Literature
TV Fanatic9.61×Movies & TV
Notre Dame Fighting Irish women's basketball8.94×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madison, Wisconsin audience
TraitClusterScore
Community OrientationOPEN1.46
PatriotismCONSERVATISM1.38
ExtroversionTHRILL1.24
Family OrientationCONSERVATISM1.23
Price SensitivityPREMIUM1.19
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Madison, Wisconsin
CountryShare
United States88.6%
United Kingdom1.8%
Canada1.5%

See Madison, Wisconsin audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Madison, Wisconsin have in United States?

Madison, Wisconsin has an estimated audience of 4,125,024 people in United States, concentrated in Illinois and Wisconsin.

What is the gender split and age of Madison, Wisconsin fans?

55.7% of Madison, Wisconsin fans are female, 44.3% are male, with an average age of 43.6 years.

Which brands do Madison, Wisconsin fans like most?

Madison, Wisconsin fans show strongest brand affinity for Goop (12.91×), Governor of Michigan (14.45×), and Grinch (6.44×) over the country average.

Where do Madison, Wisconsin fans live in United States?

Madison, Wisconsin fans in United States are most concentrated in Illinois (reach 356,845), Wisconsin (reach 270,525), and California (reach 265,709). These three regions account for the largest share of the active audience.

What other brands do Madison, Wisconsin fans also like?

Beyond Madison, Wisconsin itself, the audience over-indexes on Governor of Michigan (14.45×), Grinch (6.44×), Cherish (group) (16.88×), and Wok (10×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Madison, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.