Rascasse Audience Intelligence

University of Wisconsin–Madison Audience in United States

A data profile of the people who buy, follow and care about University of Wisconsin–Madison in United States — modelled from more than twelve digital signal sources. University of Wisconsin–Madison has an estimated audience of 2,453,157 people in United States.

#50among University in United States#927among POI in United States#958in Business & Career

The average University of Wisconsin–Madison fan in United States is 38.1 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, California.

Top brand affinities include Wisconsin Badgers, Wisconsin Badgers football, Utah Utes football, with strongest over-indexing on Wisconsin Badgers (28.14× the country average).

Demographically, the University of Wisconsin–Madison audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Wisconsin–Madison fan in United States is balanced, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for Wisconsin Badgers.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Wisconsin–Madison profile in United States.

Audience size
2.5M
in United States
Gender
52.5%♀
47.5% male
Age
38.1
average years
Country rank
#12079
POI in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Wisconsin–Madison fans

52.5% are female, 47.5% are male, average age 38.1.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for University of Wisconsin–Madison audience in United States
MetricValue
Female52.5%
Male47.5%
Average age38.1
Estimated audience size2,453,157
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the University of Wisconsin–Madison audience in United States
Age bracketShare%
16-1930%
20-2914%
30-3914%
40-4919%
50+23%
Fig. 04

Worldwide distribution

64.1%

of the worldwide University of Wisconsin–Madison audience comes from United States.

Worldwide audience distribution share by country for University of Wisconsin–Madison
CountryShare
United States64.1%
China13.1%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Wisconsin–Madison audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Wisconsin–Madison fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~600K14.93×
02Illinois~200K2.69×
03Minnesota~90K2.65×
04Iowa~30K1.36×
05Washington, District of Columbia~8K1.09×
06Massachusetts~50K1.04×
07Vermont~4K1.01×
08North Dakota~5K0.98×
09Connecticut~20K0.97×
10South Dakota~5K0.96×
11Nebraska~10K0.87×
12Michigan~50K0.81×
13Indiana~40K0.81×
14Alaska~4K0.80×
15Missouri~30K0.79×
16New Hampshire~8K0.78×
17Maine~7K0.78×
18Rhode Island~6K0.78×
19Virginia~50K0.77×
20Maryland~30K0.77×
21Montana~5K0.77×
22Colorado~30K0.74×
23New York~100K0.73×
24Idaho~9K0.73×
25Washington~40K0.72×
26Delaware~5K0.72×
27New Jersey~40K0.70×
28Kansas~10K0.70×
29California~200K0.69×
30Hawaii~7K0.68×
31Pennsylvania~50K0.63×
32Oregon~20K0.63×
33West Virginia~7K0.63×
34Ohio~50K0.62×
35New Mexico~8K0.61×
36Utah~10K0.57×
37Mississippi~10K0.57×
38Arkansas~10K0.57×
39Kentucky~20K0.56×
40Oklahoma~10K0.53×
41North Carolina~40K0.52×
42Tennessee~30K0.52×
43Arizona~30K0.51×
44Nevada~10K0.51×
45Texas~100K0.50×
46Alabama~20K0.50×
47Louisiana~20K0.50×
48South Carolina~20K0.49×
49Georgia~40K0.47×
50Florida~70K0.40×
Fig. 06

Affinity by region

Affinity by region — University of Wisconsin–Madison, United States
0.40×1.00×14.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Wisconsin–Madison audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Wisconsin–Madison audience
#·InterestCategoryAffinity×
01University of Wisconsin–MilwaukeeBusiness & Career41.80×
02DePauw UniversityBusiness & Career37.68×
03Wisconsin BadgersSports28.14×
04Wisconsin Badgers footballSports18.95×
05Utah Utes footballSports15.34×
06Drake UniversityBusiness & Career14.65×
07University of MinnesotaBusiness & Career13.70×
08Georgetown UniversityBusiness & Career12.06×
09San Bernardino Valley CollegeBusiness & Career11.16×
10Madison, WisconsinTravel & Leisure10.70×
11Duke UniversityBusiness & Career10.26×
12Kwik TripShopping9.74×
13Northwestern UniversityBusiness & Career9.46×
14University of North Carolina at Chapel HillBusiness & Career9.41×
15University of OklahomaBusiness & Career7.87×
16Milwaukee BrewersSports6.36×
17University of Texas at AustinBusiness & Career5.51×
18WisconsinTravel & Leisure4.98×
19Green Bay PackersSports3.20×
20Midwestern United StatesTravel & Leisure2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Wisconsin–Madison audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Wisconsin–Madison audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.28×
Convenience OrientationPREMIUM1.21×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Wisconsin–Madison audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.92×
Urban LifestyleOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Wisconsin–Madison have in United States?

University of Wisconsin–Madison has an estimated audience of 2,453,157 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of University of Wisconsin–Madison fans?

52.5% of University of Wisconsin–Madison fans are female, 47.5% are male, with an average age of 38.1 years.

03

Which brands do University of Wisconsin–Madison fans like most?

University of Wisconsin–Madison fans show strongest brand affinity for Wisconsin Badgers (28.14×), Wisconsin Badgers football (18.95×), and Utah Utes football (15.34×) over the country average.

04

Where do University of Wisconsin–Madison fans live in United States?

University of Wisconsin–Madison fans in United States are most concentrated in Wisconsin (reach ~600K), Illinois (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do University of Wisconsin–Madison fans also like?

Beyond University of Wisconsin–Madison itself, the audience over-indexes on Wisconsin Badgers football (18.95×), Utah Utes football (15.34×), University of Wisconsin–Milwaukee (41.8×), and Kwik Trip (9.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Wisconsin–Madison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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