University of Wisconsin–Madison Audience in United States

Demographics of University of Wisconsin–Madison fans

Audience persona

The typical University of Wisconsin–Madison fan in United States is balanced, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Wisconsin Badgers.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of Wisconsin–Madison audiences in other countries

• University of Wisconsin–Madison — Germany
• University of Wisconsin–Madison — United Kingdom
• University of Wisconsin–Madison — France
• University of Wisconsin–Madison — Italy
• University of Wisconsin–Madison — Spain
• University of Wisconsin–Madison — Brazil
• University of Wisconsin–Madison — Japan
• University of Wisconsin–Madison — South Korea
• University of Wisconsin–Madison — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of Wisconsin–Madison have in United States?

University of Wisconsin–Madison has an estimated audience of 2,453,157 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of University of Wisconsin–Madison fans?

52.5% of University of Wisconsin–Madison fans are female, 47.5% are male, with an average age of 38.1 years.

Which brands do University of Wisconsin–Madison fans like most?

University of Wisconsin–Madison fans show strongest brand affinity for Wisconsin Badgers (28.14×), Wisconsin Badgers football (18.95×), and University of Wisconsin–Milwaukee (41.8×) over the country average.

Where do University of Wisconsin–Madison fans live in United States?

University of Wisconsin–Madison fans in United States are most concentrated in Wisconsin (reach 577,729), Illinois (reach 242,975), and California (reach 195,921). These three regions account for the largest share of the active audience.

What other brands do University of Wisconsin–Madison fans also like?

Beyond University of Wisconsin–Madison itself, the audience over-indexes on Wisconsin Badgers football (18.95×), University of Wisconsin–Milwaukee (41.8×), Kwik Trip (9.74×), and Wisconsin (4.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Wisconsin–Madison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.