Rascasse Audience Intelligence

University of Oklahoma Audience in United States

A data profile of the people who buy, follow and care about University of Oklahoma in United States — modelled from more than twelve digital signal sources. University of Oklahoma has an estimated audience of 4,996,596 people in United States.

#16among University in United States#471among POI in United States#615in Business & Career

The average University of Oklahoma fan in United States is 38.8 years old, balanced, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, Texas, California.

Top brand affinities include United Airlines, Thandie Newton, Dallas Mavericks, with strongest over-indexing on United Airlines (6.61× the country average).

Demographically, the University of Oklahoma audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Oklahoma fan in United States is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for United Airlines.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Oklahoma profile in United States.

Audience size
5M
in United States
Gender
50.1%♀
49.9% male
Age
38.8
average years
Country rank
#6713
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Oklahoma fans

50.1% are female, 49.9% are male, average age 38.8.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for University of Oklahoma audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.8
Estimated audience size4,996,596
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the University of Oklahoma audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3917%
40-4920%
50+21%
Fig. 04

Worldwide distribution

82.6%

of the worldwide University of Oklahoma audience comes from United States.

Worldwide audience distribution share by country for University of Oklahoma
CountryShare
United States82.6%
Japan1.8%
India1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Oklahoma audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Oklahoma fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~1M17.86×
02Texas~800K1.77×
03Arkansas~70K1.70×
04Kansas~50K1.39×
05Missouri~80K1.03×
06Colorado~70K0.90×
07New Mexico~20K0.87×
08Mississippi~40K0.86×
09South Dakota~10K0.85×
10North Dakota~9K0.84×
11Nebraska~20K0.83×
12Washington, District of Columbia~10K0.83×
13Louisiana~50K0.81×
14Wyoming~6K0.80×
15Illinois~100K0.77×
16Alabama~50K0.75×
17Iowa~30K0.75×
18Tennessee~70K0.73×
19Montana~10K0.71×
20Alaska~7K0.68×
21Georgia~100K0.66×
22Connecticut~30K0.65×
23Virginia~80K0.64×
24Delaware~9K0.63×
25Idaho~20K0.62×
26Hawaii~10K0.62×
27Minnesota~40K0.60×
28Arizona~60K0.59×
29Massachusetts~60K0.58×
30Maryland~50K0.58×
31South Carolina~40K0.58×
32Utah~30K0.58×
33New Hampshire~10K0.58×
34Rhode Island~9K0.57×
35California~300K0.56×
36Indiana~50K0.56×
37Kentucky~40K0.56×
38Oregon~30K0.56×
39Washington~60K0.55×
40Wisconsin~40K0.55×
41Maine~10K0.55×
42West Virginia~10K0.54×
43North Carolina~80K0.53×
44Nevada~30K0.53×
45Pennsylvania~90K0.51×
46Ohio~80K0.51×
47New Jersey~60K0.51×
48Michigan~60K0.50×
49Florida~200K0.48×
50New York~100K0.44×
Fig. 06

Affinity by region

Affinity by region — University of Oklahoma, United States
0.44×1.00×17.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Oklahoma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Oklahoma audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV20.00×
02University of PittsburghBusiness & Career15.33×
03Olivia MunnMovies & TV12.06×
04University of HoustonBusiness & Career11.43×
05Oklahoma Sooners footballSports10.67×
06Duke UniversityBusiness & Career9.70×
07Portland Trail BlazersSports7.55×
08University of FloridaBusiness & Career7.21×
09Dallas MavericksSports7.05×
10Michigan State UniversityBusiness & Career6.94×
11Texas A&M UniversityBusiness & Career6.80×
12United AirlinesTravel & Leisure6.61×
13University of Texas at AustinBusiness & Career5.87×
14Super BowlSports4.46×
15Miami HeatSports4.40×
167-ElevenShopping4.14×
17Diaper bagKids & Family3.10×
18American AirlinesTravel & Leisure2.68×
19Planet FitnessSports2.35×
20NBASports1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Oklahoma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Oklahoma audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Career OrientationPOWER1.43×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Oklahoma audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Luxury OrientationPREMIUM0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Oklahoma have in United States?

University of Oklahoma has an estimated audience of 4,996,596 people in United States, concentrated in Oklahoma and Texas.

02

What is the gender split and age of University of Oklahoma fans?

50.1% of University of Oklahoma fans are female, 49.9% are male, with an average age of 38.8 years.

03

Which brands do University of Oklahoma fans like most?

University of Oklahoma fans show strongest brand affinity for United Airlines (6.61×), Thandie Newton (20×), and Dallas Mavericks (7.05×) over the country average.

04

Where do University of Oklahoma fans live in United States?

University of Oklahoma fans in United States are most concentrated in Oklahoma (reach ~1M), Texas (reach ~800K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do University of Oklahoma fans also like?

Beyond University of Oklahoma itself, the audience over-indexes on Thandie Newton (20×), Dallas Mavericks (7.05×), Portland Trail Blazers (7.55×), and Super Bowl (4.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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