University of Oklahoma Audience in United States

Demographics of University of Oklahoma fans

Audience persona

The typical University of Oklahoma fan in United States is balanced, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of Oklahoma audiences in other countries

• University of Oklahoma — Germany
• University of Oklahoma — United Kingdom
• University of Oklahoma — France
• University of Oklahoma — Italy
• University of Oklahoma — Spain
• University of Oklahoma — Brazil
• University of Oklahoma — Japan
• University of Oklahoma — South Korea
• University of Oklahoma — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of Oklahoma have in United States?

University of Oklahoma has an estimated audience of 4,996,596 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of University of Oklahoma fans?

50.1% of University of Oklahoma fans are female, 49.9% are male, with an average age of 38.8 years.

Which brands do University of Oklahoma fans like most?

University of Oklahoma fans show strongest brand affinity for AccuWeather (23.72×), Capital One (13.03×), and Aaron Rodgers (20.1×) over the country average.

Where do University of Oklahoma fans live in United States?

University of Oklahoma fans in United States are most concentrated in Oklahoma (reach 1,057,820), Texas (reach 805,001), and California (reach 308,800). These three regions account for the largest share of the active audience.

What other brands do University of Oklahoma fans also like?

Beyond University of Oklahoma itself, the audience over-indexes on Capital One (13.03×), Aaron Rodgers (20.1×), Google Maps (10.26×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.