University of Oklahoma Audience in United States

University of Oklahoma logo

University of Oklahoma has an estimated audience of 4,996,596 people in United States. 50.1% are female, 49.9% are male, average age 38.8. Top regions: Oklahoma, Texas, California. Top brand affinities: Goop, Governor of Michigan, Wok, Google Home, Nebraska.

The average University of Oklahoma fan in United States is 38.8 years old, balanced, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, California. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (9.81× the country average). Demographically, the University of Oklahoma audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Oklahoma fans

Demographic split for University of Oklahoma audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.8
Estimated audience size4,996,596

Audience persona

The typical University of Oklahoma fan in United States is balanced, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for University of Oklahoma in United States
RegionReachAffinity
Oklahoma1,057,82019.07×
Texas805,0011.87×
California308,8000.56×
Florida162,6370.48×
Illinois123,5200.74×
New York119,6830.43×
Georgia105,6710.69×
Missouri82,4571.02×
Pennsylvania77,6300.46×
Virginia77,2060.63×
Tennessee77,1480.77×
North Carolina75,6500.5×
Ohio74,7590.49×
Colorado72,1850.92×
Arkansas66,6011.62×
New Jersey58,3120.46×
Michigan57,1730.44×
Kansas54,8541.39×
Arizona52,9100.52×
Louisiana52,1980.81×
Massachusetts51,5670.52×
Alabama48,6450.7×
Washington48,3410.48×
Maryland46,5770.54×
Indiana46,1450.51×
South Carolina41,6960.55×
Minnesota37,0310.52×
Wisconsin36,5310.49×
Mississippi33,8330.82×
Kentucky32,4630.52×
Iowa29,8790.73×
Connecticut29,7880.59×
Oregon27,7210.48×
Nevada23,6190.49×
Utah23,3570.52×
New Mexico20,9110.83×
Nebraska18,3130.73×
Idaho12,8700.51×
Washington, District of Columbia11,5300.77×
Hawaii10,9900.51×
West Virginia8,2480.35×
South Dakota8,2060.71×
New Hampshire8,0620.41×
Montana7,8680.57×
North Dakota7,1340.69×
Maine6,8300.38×
Delaware6,2010.45×
Rhode Island5,6570.36×
Wyoming4,5560.62×
Alaska4,2570.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Oklahoma audience
BrandAffinityCategory
Goop9.81×Internet & Social Media
Governor of Michigan11.75×Politics & Society
Wok9.7×Food & Beverages
Google Home9.09×Technology & Electronics
Nebraska3.53×Travel & Leisure
headspace11.92×Health
Hibachi9.14×Food & Beverages
Grinch4.08×Movies & TV
Grace Slick8.84×Music & Radio
Cherish (group)10.96×Music & Radio
Jesse Plemons3.45×Movies & TV
Vocal harmony4.49×Music & Radio
Guitarist (magazine)10.27×Music & Radio
Fairy godmother6.61×Literature
Nebraska Cornhuskers football3.16×Sports
Keegan Bradley6.43×Sports
Hipster8.04×Politics & Society
TV Fanatic8.53×Movies & TV
La Jolla7.22×Travel & Leisure
Mathcore6.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Oklahoma audience
TraitClusterScore
ExtroversionTHRILL1.12
PatriotismCONSERVATISM1.11
Career OrientationPOWER1.02
Community OrientationOPEN1
Family OrientationCONSERVATISM1
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for University of Oklahoma
CountryShare
United States82.6%
Japan1.8%
India1.4%

See University of Oklahoma audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Oklahoma have in United States?

University of Oklahoma has an estimated audience of 4,996,596 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of University of Oklahoma fans?

50.1% of University of Oklahoma fans are female, 49.9% are male, with an average age of 38.8 years.

Which brands do University of Oklahoma fans like most?

University of Oklahoma fans show strongest brand affinity for Goop (9.81×), Governor of Michigan (11.75×), and Wok (9.7×) over the country average.

Where do University of Oklahoma fans live in United States?

University of Oklahoma fans in United States are most concentrated in Oklahoma (reach 1,057,820), Texas (reach 805,001), and California (reach 308,800). These three regions account for the largest share of the active audience.

What other brands do University of Oklahoma fans also like?

Beyond University of Oklahoma itself, the audience over-indexes on Governor of Michigan (11.75×), Wok (9.7×), Google Home (9.09×), and Nebraska (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.