University of Houston Audience in United States

University of Houston logo

University of Houston has an estimated audience of 1,564,214 people in United States. 50.6% are female, 49.4% are male, average age 37.9. Top regions: Texas, California, Florida. Top brand affinities: Hakeem Olajuwon, Douglas Adams, University of Texas System, Drake University, Houston Rockets.

The average University of Houston fan in United States is 37.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hakeem Olajuwon, Douglas Adams, University of Texas System, with strongest over-indexing on Hakeem Olajuwon (38.07× the country average). Demographically, the University of Houston audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Houston fans

Demographic split for University of Houston audience in United States
MetricValue
Female50.6%
Male49.4%
Average age37.9
Estimated audience size1,564,214

Audience persona

The typical University of Houston fan in United States is balanced, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Hakeem Olajuwon.

Top regions in United States

Top regions ranked by reach for University of Houston in United States
RegionReachAffinity
Texas1,060,6437.89×
California150,2010.87×
Florida96,9260.92×
New York86,3660.99×
Ohio57,2101.19×
Georgia55,9371.16×
Illinois49,6420.95×
North Carolina46,4710.99×
Pennsylvania42,2890.8×
New Jersey38,4170.97×
Virginia35,0240.92×
Louisiana34,2551.7×
Michigan32,2860.79×
Tennessee28,7450.92×
Massachusetts26,6310.86×
Maryland26,4520.98×
Washington24,2720.77×
Arizona23,2290.73×
Missouri22,1990.88×
Indiana22,0200.77×
Alabama21,8551×
Colorado19,2800.78×
South Carolina18,7440.8×
Hawaii16,7912.5×
Oklahoma16,6930.96×
Kentucky16,5970.85×
Mississippi16,2581.26×
Minnesota15,2700.68×
Wisconsin13,9900.59×
Connecticut13,6960.87×
Nevada12,3000.81×
Oregon12,2710.68×
Arkansas12,0800.94×
Kansas9,9630.81×
Utah9,5790.68×
Iowa9,1580.71×
New Mexico5,9280.76×
Washington, District of Columbia5,5991.19×
Nebraska5,4540.7×
West Virginia4,9860.68×
Idaho4,4390.57×
New Hampshire3,6930.6×
Delaware3,3090.77×
Rhode Island3,1580.63×
Maine3,0660.55×
North Dakota2,8490.89×
Montana2,4770.57×
South Dakota1,9840.55×
Alaska1,8830.56×
Vermont1,3370.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Houston audience
BrandAffinityCategory
Hakeem Olajuwon38.07×Sports
Douglas Adams71.73×Literature
University of Texas System15.7×Business & Career
Drake University19.18×Business & Career
Houston Rockets7.03×Sports
Utah Utes football23.84×Sports
Pardon the Interruption48.6×Sports
University of Oklahoma11.43×Business & Career
Houston Astros6.71×Sports
Greater Houston8.88×Travel & Leisure
Houston Dynamo27.27×Sports
Rice University35.18×Business & Career
University of Texas at Austin7.82×Business & Career
Duke University13.06×Business & Career
Texas A&M University9.57×Business & Career
Texas A&M Aggies football7.1×Sports
University of Pittsburgh18.37×Business & Career
Houston Texans5.1×Sports
Louisville Cardinals football12.68×Sports
University of Florida7.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Houston audience
TraitClusterScore
Risk AppetiteTHRILL1.44
Community OrientationOPEN1.4
TraditionCONSERVATISM1.38
Design AffinityPREMIUM1.33
Early Adopter MentalityPOWER1.28
Social Media UsageJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for University of Houston
CountryShare
United States46.8%
China5.5%
Paraguay4.6%

See University of Houston audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Houston have in United States?

University of Houston has an estimated audience of 1,564,214 people in United States, concentrated in Texas and California.

What is the gender split and age of University of Houston fans?

50.6% of University of Houston fans are female, 49.4% are male, with an average age of 37.9 years.

Which brands do University of Houston fans like most?

University of Houston fans show strongest brand affinity for Hakeem Olajuwon (38.07×), Douglas Adams (71.73×), and University of Texas System (15.7×) over the country average.

Where do University of Houston fans live in United States?

University of Houston fans in United States are most concentrated in Texas (reach 1,060,643), California (reach 150,201), and Florida (reach 96,926). These three regions account for the largest share of the active audience.

What other brands do University of Houston fans also like?

Beyond University of Houston itself, the audience over-indexes on Douglas Adams (71.73×), University of Texas System (15.7×), Drake University (19.18×), and Houston Rockets (7.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.