Rascasse Audience Intelligence

Houston Dynamo Audience in United States

A data profile of the people who buy, follow and care about Houston Dynamo in United States — modelled from more than twelve digital signal sources. Houston Dynamo has an estimated audience of 759,003 people in United States.

#218among Soccer in United States#431among Team in United States#2655in Sports

The average Houston Dynamo fan in United States is 36.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include FC Cincinnati, Austin FC, FIFA World Cup 2026, with strongest over-indexing on FC Cincinnati (113.22× the country average).

Demographically, the Houston Dynamo audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Houston Dynamo fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for FC Cincinnati.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston Dynamo profile in United States.

Audience size
759K
in United States
Gender
33.4%♀
66.6% male
Age
36.6
average years
Country rank
#28422
Team in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston Dynamo fans

33.4% are female, 66.6% are male, average age 36.6.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Houston Dynamo audience in United States
MetricValue
Female33.4%
Male66.6%
Average age36.6
Estimated audience size759,003
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Houston Dynamo audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3923%
40-4920%
50+12%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Houston Dynamo audience comes from United States.

Worldwide audience distribution share by country for Houston Dynamo
CountryShare
United States33.6%
United Kingdom9.3%
Mexico5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston Dynamo audience in United States is strongest.

Fig. 05

Top regions by affinity

Houston Dynamo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K16.97×
02Louisiana~20K1.98×
03Washington, District of Columbia~3K1.18×
04Utah~7K1.05×
05Colorado~10K1.02×
06Kansas~6K1.01×
07Nevada~7K0.92×
08Alaska~1K0.91×
09Vermont~1K0.91×
10Delaware~2K0.90×
11Arkansas~6K0.89×
12South Dakota~2K0.89×
13North Dakota~1K0.89×
14Florida~50K0.88×
15Tennessee~10K0.88×
16Missouri~10K0.87×
17Oklahoma~7K0.87×
18Mississippi~5K0.87×
19Montana~2K0.87×
20California~70K0.86×
21New Mexico~3K0.85×
22New Hampshire~3K0.85×
23Rhode Island~2K0.85×
24West Virginia~3K0.84×
25Maine~2K0.83×
26Hawaii~3K0.82×
27Iowa~5K0.81×
28Nebraska~3K0.81×
29Maryland~10K0.80×
30Idaho~3K0.80×
31Arizona~10K0.79×
32Oregon~7K0.78×
33Virginia~10K0.77×
34Kentucky~7K0.76×
35Illinois~20K0.75×
36New Jersey~10K0.74×
37Washington~10K0.74×
38New York~30K0.72×
39Connecticut~6K0.72×
40Indiana~10K0.71×
41Alabama~7K0.70×
42North Carolina~20K0.69×
43Massachusetts~10K0.67×
44South Carolina~8K0.67×
45Minnesota~7K0.67×
46Ohio~10K0.63×
47Wisconsin~7K0.63×
48Georgia~10K0.62×
49Pennsylvania~10K0.56×
50Michigan~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Houston Dynamo, United States
0.53×1.00×16.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston Dynamo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston Dynamo audience
#·InterestCategoryAffinity×
01FC CincinnatiSports113.22×
02Austin FCSports110.54×
03State of Origin seriesSports110.15×
04Chivas USASports78.99×
05Wales national football teamSports52.00×
06CONCACAF Champions CupSports27.83×
07José AltuveSports24.83×
08University of HoustonBusiness & Career22.07×
09Houston Livestock Show and RodeoHome & Garden19.98×
10Montgomery County, TexasTravel & Leisure17.54×
11Fort Bend County, TexasTravel & Leisure16.51×
12Greater HoustonTravel & Leisure13.53×
13Jewel-OscoShopping12.31×
14texas am footballSports11.36×
15National Women's Soccer LeagueSports9.14×
16H-E-BShopping8.88×
17Houston RocketsSports6.90×
18Instant messagingInternet & Social Media5.99×
19FIFA World Cup 2026Sports5.87×
20FIFA World CupSports4.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston Dynamo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston Dynamo audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.52×
Urban LifestyleOPEN1.40×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston Dynamo audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.97×
CreativityOPEN0.97×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston Dynamo have in United States?

Houston Dynamo has an estimated audience of 759,003 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Houston Dynamo fans?

33.4% of Houston Dynamo fans are female, 66.6% are male, with an average age of 36.6 years.

03

Which brands do Houston Dynamo fans like most?

Houston Dynamo fans show strongest brand affinity for FC Cincinnati (113.22×), Austin FC (110.54×), and FIFA World Cup 2026 (5.87×) over the country average.

04

Where do Houston Dynamo fans live in United States?

Houston Dynamo fans in United States are most concentrated in Texas (reach ~600K), California (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Houston Dynamo fans also like?

Beyond Houston Dynamo itself, the audience over-indexes on Austin FC (110.54×), FIFA World Cup 2026 (5.87×), Instant messaging (5.99×), and Houston Livestock Show and Rodeo (19.98×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Houston Dynamo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Dynamo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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