Houston Dynamo Audience in United States

Houston Dynamo logo

Houston Dynamo has an estimated audience of 767,139 people in United States. 33.4% are female, 66.6% are male, average age 36.6. Top regions: Texas, California, Florida. Top brand affinities: FC Cincinnati, Austin FC, Instant messaging, Houston Livestock Show and Rodeo, Greater Houston.

The average Houston Dynamo fan in United States is 36.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include FC Cincinnati, Austin FC, Instant messaging, with strongest over-indexing on FC Cincinnati (113.22× the country average). Demographically, the Houston Dynamo audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Houston Dynamo fans

Demographic split for Houston Dynamo audience in United States
MetricValue
Female33.4%
Male66.6%
Average age36.6
Estimated audience size767,139

Audience persona

The typical Houston Dynamo fan in United States is more male, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for FC Cincinnati.

Top regions in United States

Top regions ranked by reach for Houston Dynamo in United States
RegionReachAffinity
Texas575,35514.62×
California68,4380.81×
Florida38,4370.74×
New York30,5430.71×
Louisiana18,1451.83×
Illinois16,2540.64×
Virginia13,7830.74×
Ohio13,6470.58×
New Jersey13,3910.69×
North Carolina13,3390.58×
Georgia12,4230.53×
Tennessee12,4010.81×
Pennsylvania12,3090.48×
Arizona12,2000.78×
Washington11,2270.73×
Maryland10,6960.81×
Colorado9,2330.76×
Missouri9,0310.73×
Indiana8,1050.58×
Massachusetts7,9170.52×
Michigan7,1750.36×
Minnesota6,8290.62×
Oklahoma6,7670.79×
Oregon6,6530.76×
Nevada6,3400.85×
Kansas5,8930.97×
Utah5,8500.85×
Alabama5,8210.54×
South Carolina5,1990.45×
Arkansas5,1490.81×
Kentucky5,0330.52×
Wisconsin4,8560.42×
Mississippi4,8000.76×
Iowa4,6550.74×
Connecticut4,4970.58×
New Mexico3,2400.84×
Nebraska2,5940.67×
Washington, District of Columbia2,3591.02×
New Hampshire2,2180.73×
Idaho2,0940.54×
Delaware1,9530.92×
Hawaii1,8910.57×
Rhode Island1,8640.76×
West Virginia1,7450.49×
Maine1,7440.63×
Montana1,4960.7×
South Dakota1,3910.78×
Alaska1,3680.83×
North Dakota1,3330.85×
Vermont1,2870.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houston Dynamo audience
BrandAffinityCategory
FC Cincinnati113.22×Sports
Austin FC110.54×Sports
Instant messaging5.99×Internet & Social Media
Houston Livestock Show and Rodeo19.98×Home & Garden
Greater Houston13.53×Travel & Leisure
State of Origin series110.15×Sports
CONCACAF Champions Cup27.83×Sports
Houston Dash105.21×Sports
FIFA World Cup4.34×Sports
Jewel-Osco12.31×Shopping
H-E-B8.88×Shopping
Chivas USA78.99×Sports
Houston Rockets6.9×Sports
José Altuve24.83×Sports
Wales national football team52×Sports
texas am football11.36×Sports
University of Houston22.07×Business & Career
Montgomery County, Texas17.54×Travel & Leisure
FIFA Club World Cup15.61×Sports
Fort Bend County, Texas16.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houston Dynamo audience
TraitClusterScore
IndulgenceJOY1.29
Risk AppetiteTHRILL1.26
Early Adopter MentalityPOWER1.24
Luxury OrientationPREMIUM1.18
Urban LifestyleOPEN1.16
SpiritualityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Houston Dynamo
CountryShare
United States34.8%
United Kingdom9.5%
Mexico4.9%

See Houston Dynamo audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Houston Dynamo have in United States?

Houston Dynamo has an estimated audience of 767,139 people in United States, concentrated in Texas and California.

What is the gender split and age of Houston Dynamo fans?

33.4% of Houston Dynamo fans are female, 66.6% are male, with an average age of 36.6 years.

Which brands do Houston Dynamo fans like most?

Houston Dynamo fans show strongest brand affinity for FC Cincinnati (113.22×), Austin FC (110.54×), and Instant messaging (5.99×) over the country average.

Where do Houston Dynamo fans live in United States?

Houston Dynamo fans in United States are most concentrated in Texas (reach 575,355), California (reach 68,438), and Florida (reach 38,437). These three regions account for the largest share of the active audience.

What other brands do Houston Dynamo fans also like?

Beyond Houston Dynamo itself, the audience over-indexes on Austin FC (110.54×), Instant messaging (5.99×), Houston Livestock Show and Rodeo (19.98×), and Greater Houston (13.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Dynamo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.