Greater Houston Audience in United States

Greater Houston logo

Greater Houston has an estimated audience of 7,785,708 people in United States. 55.1% are female, 44.9% are male, average age 42.0. Top regions: Texas, California, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Greater Houston fan in United States is 42.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.59× the country average). Demographically, the Greater Houston audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Greater Houston fans

Demographic split for Greater Houston audience in United States
MetricValue
Female55.1%
Male44.9%
Average age42.0
Estimated audience size7,785,708

Audience persona

The typical Greater Houston fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Greater Houston in United States
RegionReachAffinity
Texas5,839,28115.39×
California277,7780.32×
Florida166,5990.32×
New York140,9890.32×
Louisiana92,4780.92×
Illinois82,3820.32×
Virginia76,9000.41×
Georgia73,1680.31×
North Carolina71,0350.3×
Pennsylvania62,0000.24×
New Jersey59,0930.3×
Ohio57,1410.24×
Michigan54,1750.27×
Arizona51,8940.33×
Mississippi50,0790.78×
Tennessee48,5980.31×
Oklahoma46,8560.54×
Missouri45,5290.36×
Alabama44,6350.41×
Colorado41,7470.34×
Arkansas41,0670.64×
Massachusetts40,5040.26×
Washington39,5380.25×
Kentucky39,5260.4×
Indiana38,1970.27×
Kansas38,1870.62×
West Virginia38,1621.05×
Alaska38,0832.29×
Maryland37,0230.28×
South Carolina36,1880.31×
Idaho35,2410.9×
Wisconsin35,0260.3×
Hawaii33,6651.01×
Iowa33,4640.52×
Montana33,1991.54×
New Mexico33,1830.85×
South Dakota32,7681.82×
Oregon32,6530.37×
North Dakota31,9051.99×
New Hampshire31,4441.02×
Minnesota31,2940.28×
Wyoming30,8712.68×
Nebraska30,7910.79×
Connecticut30,7440.39×
Nevada30,5310.41×
Rhode Island30,3631.23×
Maine30,3451.09×
Utah29,9610.43×
Vermont29,8642.18×
Delaware27,1911.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greater Houston audience
BrandAffinityCategory
Capital One16.59×Business & Career
Google Maps16.11×Internet & Social Media
CarGurus21.22×Cars & Mobility
Indeed.com10.97×Business & Career
Circle K17.21×Shopping
DeviantArt15.6×Internet & Social Media
AccuWeather14.06×Home & Garden
Aaron Rodgers12.96×Sports
Bruce Willis14.58×Movies & TV
Enterprise Rent-A-Car11.64×Cars & Mobility
Khan Academy15.84×Business & Career
Beetlejuice8.94×Movies & TV
PSV Eindhoven61.16×Sports
ICloud15.23×Technology & Electronics
Matthew McConaughey14.62×Movies & TV
Blake Lively15.39×Movies & TV
Billy Bob Thornton13.59×Movies & TV
Bryce Dallas Howard15.93×Movies & TV
Kendra Scott15.2×Fashion & Accessoires
Jeff Bezos16.07×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greater Houston audience
TraitClusterScore
ExtroversionTHRILL1.51
PatriotismCONSERVATISM1.23
SpiritualityBALANCE1.21
Urban LifestyleOPEN1.21
Community OrientationOPEN1.2
Quality AwarenessPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Greater Houston
CountryShare
United States84.9%
Mexico3.3%
Canada2.7%

See Greater Houston audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Greater Houston have in United States?

Greater Houston has an estimated audience of 7,785,708 people in United States, concentrated in Texas and California.

What is the gender split and age of Greater Houston fans?

55.1% of Greater Houston fans are female, 44.9% are male, with an average age of 42.0 years.

Which brands do Greater Houston fans like most?

Greater Houston fans show strongest brand affinity for Capital One (16.59×), Google Maps (16.11×), and CarGurus (21.22×) over the country average.

Where do Greater Houston fans live in United States?

Greater Houston fans in United States are most concentrated in Texas (reach 5,839,281), California (reach 277,778), and Florida (reach 166,599). These three regions account for the largest share of the active audience.

What other brands do Greater Houston fans also like?

Beyond Greater Houston itself, the audience over-indexes on Google Maps (16.11×), CarGurus (21.22×), Indeed.com (10.97×), and Circle K (17.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.