Rascasse Audience Intelligence

Greater Houston Audience in United States

A data profile of the people who buy, follow and care about Greater Houston in United States — modelled from more than twelve digital signal sources. Greater Houston has an estimated audience of 7,785,708 people in United States.

#286among POI in United States#388in Travel & Leisure

The average Greater Houston fan in United States is 42.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Colorado Rockies, Jessica Alba, Houston Rockets, with strongest over-indexing on Colorado Rockies (10.65× the country average).

Demographically, the Greater Houston audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greater Houston fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Colorado Rockies.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greater Houston profile in United States.

Audience size
7.8M
in United States
Gender
55.1%♀
44.9% male
Age
42.0
average years
Country rank
#4560
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greater Houston fans

55.1% are female, 44.9% are male, average age 42.0.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Greater Houston audience in United States
MetricValue
Female55.1%
Male44.9%
Average age42.0
Estimated audience size7,785,708
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Greater Houston audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

84.9%

of the worldwide Greater Houston audience comes from United States.

Worldwide audience distribution share by country for Greater Houston
CountryShare
United States84.9%
Mexico3.3%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greater Houston audience in United States is strongest.

Fig. 05

Top regions by affinity

Greater Houston fans by region: top regions in United States
#RegionReachAffinity×
01Texas~6M12.88×
02Montana~30K1.21×
03North Dakota~20K1.19×
04Alaska~20K1.17×
05South Dakota~20K1.13×
06Vermont~20K1.13×
07Rhode Island~30K1.05×
08West Virginia~40K1.04×
09Washington, District of Columbia~20K1.04×
10New Mexico~40K1.03×
11Delaware~20K1.03×
12Mississippi~70K1.02×
13Hawaii~30K1.01×
14New Hampshire~30K1.01×
15Maine~30K1.01×
16Arkansas~60K0.98×
17Idaho~40K0.98×
18Nebraska~40K0.98×
19Louisiana~100K0.97×
20Kansas~60K0.96×
21Iowa~60K0.95×
22Oklahoma~80K0.93×
23Utah~60K0.92×
24Kentucky~90K0.91×
25Connecticut~70K0.91×
26Nevada~70K0.91×
27Alabama~100K0.90×
28Oregon~80K0.90×
29South Carolina~100K0.89×
30Wisconsin~100K0.88×
31Indiana~100K0.87×
32Missouri~100K0.87×
33Minnesota~100K0.87×
34Tennessee~100K0.86×
35Maryland~100K0.86×
36Colorado~100K0.85×
37Arizona~100K0.84×
38Massachusetts~100K0.84×
39Washington~100K0.83×
40Michigan~200K0.82×
41Ohio~200K0.81×
42Virginia~200K0.81×
43North Carolina~200K0.80×
44New Jersey~200K0.80×
45Pennsylvania~200K0.79×
46Georgia~200K0.79×
47Illinois~200K0.76×
48New York~300K0.69×
49Florida~400K0.67×
50California~500K0.58×
Fig. 06

Affinity by region

Affinity by region — Greater Houston, United States
0.58×1.00×12.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greater Houston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greater Houston audience
#·InterestCategoryAffinity×
01Houston DynamoSports13.53×
02Colorado RockiesSports10.65×
03University of HoustonBusiness & Career8.88×
04Jessica AlbaMovies & TV6.42×
05Houston TexansSports4.62×
06Houston RocketsSports4.45×
07ShellfishFood & Beverages3.72×
08WhataburgerFood & Beverages3.65×
09University of Texas at AustinBusiness & Career3.60×
10DuolingoBusiness & Career3.42×
11Web serverTechnology & Electronics3.41×
12Non-alcoholic beverageFood & Beverages2.53×
13United AirlinesTravel & Leisure2.08×
14Real propertyHome & Garden2.06×
15Las VegasTravel & Leisure1.82×
16Planet FitnessSports1.75×
17Instant messagingInternet & Social Media1.61×
18MexicoTravel & Leisure1.58×
19RadioTechnology & Electronics1.56×
20UniversityBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greater Houston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greater Houston audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Early Adopter MentalityPOWER1.53×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greater Houston audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.27×
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greater Houston have in United States?

Greater Houston has an estimated audience of 7,785,708 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Greater Houston fans?

55.1% of Greater Houston fans are female, 44.9% are male, with an average age of 42.0 years.

03

Which brands do Greater Houston fans like most?

Greater Houston fans show strongest brand affinity for Colorado Rockies (10.65×), Jessica Alba (6.42×), and Houston Rockets (4.45×) over the country average.

04

Where do Greater Houston fans live in United States?

Greater Houston fans in United States are most concentrated in Texas (reach ~6M), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Greater Houston fans also like?

Beyond Greater Houston itself, the audience over-indexes on Jessica Alba (6.42×), Houston Rockets (4.45×), Whataburger (3.65×), and Houston Texans (4.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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