DePauw University Audience in United States

DePauw University has an estimated audience of 303,456 people in United States. 82.6% are female, 17.4% are male, average age 28.6. Top regions: Indiana, Illinois, Ohio. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, University of California, Los Angeles, Colgate University, Microblogging.

The average DePauw University fan in United States is 28.6 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Ohio. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, University of California, Los Angeles, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the DePauw University audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of DePauw University fans

Demographic split for DePauw University audience in United States
MetricValue
Female82.6%
Male17.4%
Average age28.6
Estimated audience size303,456

Audience persona

The typical DePauw University fan in United States is more female, around 28.6 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for DePauw University in United States
RegionReachAffinity
Indiana82,22014.83×
Illinois38,7593.83×
Ohio20,7972.22×
California13,9870.42×
Texas12,2770.47×
New York10,7390.63×
Michigan10,0241.26×
Missouri9,1161.86×
Florida8,9040.43×
Kentucky8,3092.18×
North Carolina6,0480.66×
Georgia5,9310.63×
Pennsylvania5,8910.58×
Tennessee5,8230.96×
Virginia5,6570.77×
Wisconsin5,4351.19×
Massachusetts5,1940.87×
New Jersey3,8360.5×
Colorado3,7390.78×
Maryland3,5560.68×
Minnesota3,4080.78×
Washington3,0500.5×
Arizona2,6770.43×
South Carolina2,5320.55×
Connecticut2,2900.75×
Iowa2,1080.84×
Alabama2,0770.49×
Kansas1,8650.78×
Oregon1,6050.46×
Oklahoma1,5380.46×
Louisiana1,3880.35×
Washington, District of Columbia1,3191.45×
Arkansas1,0860.43×
Mississippi9490.38×
Nebraska9220.61×
Utah8340.31×
Nevada7860.27×
Maine5810.53×
Rhode Island5500.57×
New Hampshire5360.45×
West Virginia5180.37×
New Mexico4580.3×
Hawaii4220.32×
Idaho4050.27×
Montana3700.44×
Vermont3330.62×
Delaware3120.37×
South Dakota2280.33×
Alaska1720.27×
North Dakota1440.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DePauw University audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
University of California, Los Angeles21.6×Business & Career
Colgate University33.3×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Bonnaroo Music Festival23.4×Music & Radio
Indiana University29.25×Business & Career
University of Cambridge28.29×Business & Career
Bachelor of Business Administration48.18×Business & Career
University of Wisconsin–Madison24.88×Business & Career
Income tax13.19×Business & Career
University of Southern California17.93×Business & Career
Michigan State University15.34×Business & Career
ULTA Beauty4.58×Beauty & Wellness
Yale University18.49×Business & Career
Syracuse University19.08×Business & Career
Diaper bag5.41×Kids & Family
Planet Fitness3.21×Sports
Rutgers University23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DePauw University audience
TraitClusterScore
SustainabilityBALANCE2.46
Sports ActivityPOWER1.22
Pet OwnershipJOY1.16
MindfulnessBALANCE1.1
Healthy LifestyleBALANCE0.99
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for DePauw University
CountryShare
United States90.0%
Japan3.3%
Belgium2.7%

See DePauw University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does DePauw University have in United States?

DePauw University has an estimated audience of 303,456 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of DePauw University fans?

82.6% of DePauw University fans are female, 17.4% are male, with an average age of 28.6 years.

Which brands do DePauw University fans like most?

DePauw University fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and University of California, Los Angeles (21.6×) over the country average.

Where do DePauw University fans live in United States?

DePauw University fans in United States are most concentrated in Indiana (reach 82,220), Illinois (reach 38,759), and Ohio (reach 20,797). These three regions account for the largest share of the active audience.

What other brands do DePauw University fans also like?

Beyond DePauw University itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), University of California, Los Angeles (21.6×), Colgate University (33.3×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DePauw University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.