DePauw University Audience in United States

DePauw University logo

DePauw University has an estimated audience of 303,456 people in United States. 82.6% are female, 17.4% are male, average age 28.6. Top regions: Indiana, Illinois, Ohio. Top brand affinities: Mothercare, JC Whitney, Keegan Bradley, edureka, Certified diabetes educator.

The average DePauw University fan in United States is 28.6 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Ohio. Top brand affinities include Mothercare, JC Whitney, Keegan Bradley, with strongest over-indexing on Mothercare (4.64× the country average). Demographically, the DePauw University audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of DePauw University fans

Demographic split for DePauw University audience in United States
MetricValue
Female82.6%
Male17.4%
Average age28.6
Estimated audience size303,456

Audience persona

The typical DePauw University fan in United States is more female, around 28.6 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for DePauw University in United States
RegionReachAffinity
Indiana82,22014.83×
Illinois38,7593.83×
Ohio20,7972.22×
California13,9870.42×
Texas12,2770.47×
New York10,7390.63×
Michigan10,0241.26×
Missouri9,1161.86×
Florida8,9040.43×
Kentucky8,3092.18×
North Carolina6,0480.66×
Georgia5,9310.63×
Pennsylvania5,8910.58×
Tennessee5,8230.96×
Virginia5,6570.77×
Wisconsin5,4351.19×
Massachusetts5,1940.87×
New Jersey3,8360.5×
Colorado3,7390.78×
Maryland3,5560.68×
Minnesota3,4080.78×
Washington3,0500.5×
Arizona2,6770.43×
South Carolina2,5320.55×
Connecticut2,2900.75×
Iowa2,1080.84×
Alabama2,0770.49×
Kansas1,8650.78×
Oregon1,6050.46×
Oklahoma1,5380.46×
Louisiana1,3880.35×
Washington, District of Columbia1,3191.45×
Arkansas1,0860.43×
Mississippi9490.38×
Nebraska9220.61×
Utah8340.31×
Nevada7860.27×
Maine5810.53×
Rhode Island5500.57×
New Hampshire5360.45×
West Virginia5180.37×
New Mexico4580.3×
Hawaii4220.32×
Idaho4050.27×
Montana3700.44×
Vermont3330.62×
Delaware3120.37×
South Dakota2280.33×
Alaska1720.27×
North Dakota1440.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DePauw University audience
BrandAffinityCategory
Mothercare4.64×Kids & Family
JC Whitney23.4×Shopping
Keegan Bradley9.86×Sports
edureka48.18×Business & Career
Certified diabetes educator11.08×Business & Career
Cachorro4.24×Pets & Animals
Jesse Plemons2.67×Movies & TV
Iowa Lottery7.9×Games
Grinch3.04×Movies & TV
Nebraska Cornhuskers football2.63×Sports
Vocal harmony2.92×Music & Radio
Hibachi4.7×Food & Beverages
Necktie3×Fashion & Accessoires
Queens College, City University of New York4.17×Business & Career
Sinaloa2.03×Travel & Leisure
JDSU1.66×Business & Career
Guitarist (magazine)5.92×Music & Radio
The Kessler14.55×Arts & Culture
Elsword8.31×Games
Historic site2.16×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DePauw University audience
TraitClusterScore
SustainabilityBALANCE2.46
Sports ActivityPOWER1.22
Pet OwnershipJOY1.16
MindfulnessBALANCE1.1
Healthy LifestyleBALANCE0.99
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for DePauw University
CountryShare
United States90.0%
Japan3.3%
Belgium2.7%

See DePauw University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does DePauw University have in United States?

DePauw University has an estimated audience of 303,456 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of DePauw University fans?

82.6% of DePauw University fans are female, 17.4% are male, with an average age of 28.6 years.

Which brands do DePauw University fans like most?

DePauw University fans show strongest brand affinity for Mothercare (4.64×), JC Whitney (23.4×), and Keegan Bradley (9.86×) over the country average.

Where do DePauw University fans live in United States?

DePauw University fans in United States are most concentrated in Indiana (reach 82,220), Illinois (reach 38,759), and Ohio (reach 20,797). These three regions account for the largest share of the active audience.

What other brands do DePauw University fans also like?

Beyond DePauw University itself, the audience over-indexes on JC Whitney (23.4×), Keegan Bradley (9.86×), edureka (48.18×), and Certified diabetes educator (11.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DePauw University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.