Rascasse Audience Intelligence

DePauw University Audience in United States

A data profile of the people who buy, follow and care about DePauw University in United States — modelled from more than twelve digital signal sources. DePauw University has an estimated audience of 303,456 people in United States.

#453among University in United States#5710among POI in United States#2968in Business & Career

The average DePauw University fan in United States is 28.6 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, Illinois, Ohio.

Top brand affinities include Colgate University, University of Southern California, University of Alabama, with strongest over-indexing on Colgate University (124.38× the country average).

Demographically, the DePauw University audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DePauw University fan in United States is more female, around 28.6 years old, with strong Sustainability tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DePauw University profile in United States.

Audience size
303K
in United States
Gender
82.6%♀
17.4% male
Age
28.6
average years
Country rank
#48088
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DePauw University fans

82.6% are female, 17.4% are male, average age 28.6.

Fig. 02

Gender split

82.6%
Female
17.4%
Male
Demographic split for DePauw University audience in United States
MetricValue
Female82.6%
Male17.4%
Average age28.6
Estimated audience size303,456
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the DePauw University audience in United States
Age bracketShare%
16-1962%
20-2911%
30-397%
40-4910%
50+10%
Fig. 04

Worldwide distribution

89.9%

of the worldwide DePauw University audience comes from United States.

Worldwide audience distribution share by country for DePauw University
CountryShare
United States89.9%
Japan3.4%
Belgium2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DePauw University audience in United States is strongest.

Fig. 05

Top regions by affinity

DePauw University fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~90K15.91×
02Illinois~40K3.69×
03Kentucky~8K2.21×
04Ohio~20K2.04×
05Missouri~9K1.75×
06Washington, District of Columbia~1K1.29×
07Wisconsin~6K1.22×
08Michigan~9K1.18×
09Tennessee~6K0.94×
10Iowa~2K0.85×
11Alaska<1K0.85×
12Vermont<1K0.85×
13North Dakota<1K0.84×
14Massachusetts~5K0.83×
15Kansas~2K0.81×
16South Dakota<1K0.81×
17Minnesota~3K0.80×
18Rhode Island<1K0.78×
19Montana<1K0.78×
20Colorado~4K0.77×
21Maine<1K0.77×
22Connecticut~2K0.76×
23Delaware<1K0.75×
24Virginia~5K0.74×
25West Virginia~1K0.73×
26New Hampshire<1K0.73×
27Nebraska~1K0.72×
28Idaho~1K0.71×
29Hawaii<1K0.71×
30New Mexico~1K0.68×
31North Carolina~6K0.67×
32Maryland~3K0.67×
33Mississippi~2K0.67×
34Oklahoma~2K0.66×
35Arkansas~2K0.65×
36Georgia~6K0.63×
37South Carolina~3K0.62×
38New York~10K0.60×
39Pennsylvania~6K0.60×
40Oregon~2K0.60×
41Alabama~3K0.59×
42Louisiana~2K0.57×
43Utah~2K0.57×
44Nevada~2K0.56×
45Washington~3K0.55×
46New Jersey~4K0.53×
47Arizona~3K0.50×
48Texas~10K0.46×
49Florida~9K0.46×
50California~10K0.41×
Fig. 06

Affinity by region

Affinity by region — DePauw University, United States
0.41×1.00×15.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DePauw University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DePauw University audience
#·InterestCategoryAffinity×
01Colgate UniversityBusiness & Career124.38×
02Rutgers UniversityBusiness & Career69.07×
03University of Southern CaliforniaBusiness & Career54.38×
04University of South CarolinaBusiness & Career39.96×
05Indiana UniversityBusiness & Career39.78×
06University of PennsylvaniaBusiness & Career38.27×
07University of Wisconsin–MadisonBusiness & Career37.68×
08University of WashingtonBusiness & Career37.50×
09University of CambridgeBusiness & Career35.32×
10University of AlabamaBusiness & Career34.32×
11University of California, BerkeleyBusiness & Career27.24×
12University of California, Los AngelesBusiness & Career25.67×
13Arizona State UniversityBusiness & Career23.99×
14University of FloridaBusiness & Career23.68×
15University of MiamiBusiness & Career21.52×
16Metropolitan Museum of ArtArts & Culture19.04×
17Museum of Modern ArtArts & Culture17.07×
18University of Texas at AustinBusiness & Career16.97×
19Boho-chicFashion & Accessoires13.94×
20ULTA BeautyBeauty & Wellness6.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DePauw University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DePauw University audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.90×
MindfulnessBALANCE2.23×
Price SensitivityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DePauw University audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
IndividualismJOY0.83×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DePauw University have in United States?

DePauw University has an estimated audience of 303,456 people in United States, concentrated in Indiana and Illinois.

02

What is the gender split and age of DePauw University fans?

82.6% of DePauw University fans are female, 17.4% are male, with an average age of 28.6 years.

03

Which brands do DePauw University fans like most?

DePauw University fans show strongest brand affinity for Colgate University (124.38×), University of Southern California (54.38×), and University of Alabama (34.32×) over the country average.

04

Where do DePauw University fans live in United States?

DePauw University fans in United States are most concentrated in Indiana (reach ~90K), Illinois (reach ~40K), and Ohio (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do DePauw University fans also like?

Beyond DePauw University itself, the audience over-indexes on University of Southern California (54.38×), University of Alabama (34.32×), Rutgers University (69.07×), and University of California, Los Angeles (25.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DePauw University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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