Rascasse Audience Intelligence

University of Pennsylvania Audience in United States

A data profile of the people who buy, follow and care about University of Pennsylvania in United States — modelled from more than twelve digital signal sources. University of Pennsylvania has an estimated audience of 2,685,669 people in United States.

#45among University in United States#850among POI in United States#903in Business & Career

The average University of Pennsylvania fan in United States is 36.1 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Columbia University, Georgetown University, Colgate University, with strongest over-indexing on Columbia University (14.44× the country average).

Demographically, the University of Pennsylvania audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Pennsylvania fan in United States is more female, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Columbia University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Pennsylvania profile in United States.

Audience size
2.7M
in United States
Gender
60.4%♀
39.6% male
Age
36.1
average years
Country rank
#11255
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Pennsylvania fans

60.4% are female, 39.6% are male, average age 36.1.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for University of Pennsylvania audience in United States
MetricValue
Female60.4%
Male39.6%
Average age36.1
Estimated audience size2,685,669
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the University of Pennsylvania audience in United States
Age bracketShare%
16-1933%
20-2916%
30-3915%
40-4918%
50+18%
Fig. 04

Worldwide distribution

29.3%

of the worldwide University of Pennsylvania audience comes from United States.

Worldwide audience distribution share by country for University of Pennsylvania
CountryShare
United States29.3%
Italy28.9%
Brazil12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Pennsylvania audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Pennsylvania fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~800K8.49×
02Delaware~30K3.57×
03New Jersey~200K2.62×
04Washington, District of Columbia~20K2.02×
05Maryland~80K1.74×
06New York~200K1.48×
07Virginia~90K1.33×
08Massachusetts~70K1.29×
09Connecticut~30K1.28×
10Rhode Island~8K0.99×
11Vermont~5K0.97×
12Illinois~80K0.93×
13California~300K0.90×
14New Hampshire~9K0.89×
15West Virginia~10K0.86×
16Ohio~70K0.83×
17North Carolina~70K0.82×
18Maine~8K0.82×
19Georgia~70K0.81×
20Hawaii~9K0.81×
21Texas~200K0.79×
22Washington~40K0.78×
23Iowa~20K0.76×
24Florida~100K0.74×
25Indiana~30K0.69×
26Michigan~50K0.68×
27Colorado~30K0.67×
28Minnesota~30K0.67×
29South Carolina~30K0.66×
30Oregon~20K0.65×
31Tennessee~30K0.63×
32Missouri~30K0.61×
33Kansas~10K0.61×
34Nebraska~8K0.61×
35Wisconsin~20K0.60×
36North Dakota~3K0.60×
37Alaska~3K0.59×
38Montana~4K0.58×
39South Dakota~4K0.58×
40Arizona~30K0.57×
41Kentucky~20K0.57×
42Louisiana~20K0.56×
43Utah~10K0.56×
44Arkansas~10K0.56×
45New Mexico~8K0.56×
46Alabama~20K0.54×
47Oklahoma~20K0.54×
48Mississippi~10K0.54×
49Idaho~7K0.54×
50Nevada~10K0.53×
Fig. 06

Affinity by region

Affinity by region — University of Pennsylvania, United States
0.53×1.00×8.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Pennsylvania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Pennsylvania audience
#·InterestCategoryAffinity×
01Nottingham Trent UniversityBusiness & Career41.48×
02Newcastle UniversityBusiness & Career39.75×
03DePauw UniversityBusiness & Career38.27×
04Drexel UniversityBusiness & Career26.55×
05Carnegie Mellon UniversityBusiness & Career23.12×
06Brown UniversityBusiness & Career21.81×
07Colgate UniversityBusiness & Career20.55×
08London School of EconomicsBusiness & Career19.36×
09New York UniversityBusiness & Career18.32×
10Yale UniversityBusiness & Career18.30×
11Princeton UniversityBusiness & Career18.12×
12Georgetown UniversityBusiness & Career14.85×
13University of CambridgeBusiness & Career14.64×
14Columbia UniversityBusiness & Career14.44×
15Pierce CollegeBrand13.85×
16Philadelphia (magazine)News12.91×
17Duke UniversityBusiness & Career12.54×
18Cornell UniversityBusiness & Career12.41×
19Vanderbilt UniversityBusiness & Career11.13×
20Harvard UniversityBusiness & Career7.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Pennsylvania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Pennsylvania audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
Early Adopter MentalityPOWER1.28×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Pennsylvania audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
PatriotismCONSERVATISM0.99×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Pennsylvania have in United States?

University of Pennsylvania has an estimated audience of 2,685,669 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of University of Pennsylvania fans?

60.4% of University of Pennsylvania fans are female, 39.6% are male, with an average age of 36.1 years.

03

Which brands do University of Pennsylvania fans like most?

University of Pennsylvania fans show strongest brand affinity for Columbia University (14.44×), Georgetown University (14.85×), and Colgate University (20.55×) over the country average.

04

Where do University of Pennsylvania fans live in United States?

University of Pennsylvania fans in United States are most concentrated in Pennsylvania (reach ~800K), California (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do University of Pennsylvania fans also like?

Beyond University of Pennsylvania itself, the audience over-indexes on Georgetown University (14.85×), Colgate University (20.55×), Philadelphia (magazine) (12.91×), and Carnegie Mellon University (23.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See University of Pennsylvania audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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