University of Pennsylvania Audience in United States

University of Pennsylvania logo

University of Pennsylvania has an estimated audience of 2,685,669 people in United States. 60.4% are female, 39.6% are male, average age 36.1. Top regions: Pennsylvania, California, New York. Top brand affinities: Columbia University, Georgetown University, Colgate University, Carnegie Mellon University, Philadelphia (magazine).

The average University of Pennsylvania fan in United States is 36.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Columbia University, Georgetown University, Colgate University, with strongest over-indexing on Columbia University (14.44× the country average). Demographically, the University of Pennsylvania audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Pennsylvania fans

Demographic split for University of Pennsylvania audience in United States
MetricValue
Female60.4%
Male39.6%
Average age36.1
Estimated audience size2,685,669

Audience persona

The typical University of Pennsylvania fan in United States is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Columbia University.

Top regions in United States

Top regions ranked by reach for University of Pennsylvania in United States
RegionReachAffinity
Pennsylvania586,8866.49×
California292,8920.99×
New York248,0791.65×
Texas188,2250.82×
New Jersey181,6382.66×
Florida149,8710.82×
Virginia91,7821.4×
Illinois91,0301.02×
Maryland82,5961.79×
Ohio74,6140.9×
Massachusetts73,3481.39×
North Carolina71,1800.88×
Georgia69,5220.84×
Michigan52,0410.74×
Washington46,4070.86×
Connecticut37,5371.39×
Tennessee36,0170.67×
Indiana35,1760.72×
Arizona31,3600.57×
Colorado30,0140.71×
South Carolina27,6790.69×
Missouri27,5780.64×
Minnesota27,1730.71×
Wisconsin25,6510.63×
Delaware24,2863.28×
Oregon20,9920.68×
Alabama20,0660.53×
Louisiana19,2340.56×
Kentucky19,0220.56×
Iowa18,2030.82×
Washington, District of Columbia17,6282.18×
Oklahoma16,1800.54×
Utah13,6790.57×
Nevada13,6490.53×
Kansas12,6940.6×
Arkansas11,2570.51×
West Virginia11,1140.89×
Mississippi10,6070.48×
New Hampshire9,1420.86×
Hawaii9,1160.79×
Rhode Island8,7421.02×
Nebraska8,1040.6×
Maine7,8420.82×
New Mexico6,7670.5×
Idaho6,6970.5×
Vermont4,3130.91×
Montana3,7850.51×
South Dakota2,8020.45×
North Dakota2,6220.48×
Alaska2,2800.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Pennsylvania audience
BrandAffinityCategory
Columbia University14.44×Business & Career
Georgetown University14.85×Business & Career
Colgate University20.55×Business & Career
Carnegie Mellon University23.12×Business & Career
Philadelphia (magazine)12.91×News
Newcastle University39.75×Business & Career
Yale University18.3×Business & Career
Princeton University18.12×Business & Career
New York University18.32×Business & Career
Vanderbilt University11.13×Business & Career
Nottingham Trent University41.48×Business & Career
Duke University12.54×Business & Career
Brown University21.81×Business & Career
Harvard University7.97×Business & Career
DePauw University38.27×Business & Career
London School of Economics19.36×Business & Career
Cornell University12.41×Business & Career
University of Cambridge14.64×Business & Career
Drexel University26.55×Business & Career
University of Birmingham35.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Pennsylvania audience
TraitClusterScore
SustainabilityBALANCE3.94
MindfulnessBALANCE1.42
Community OrientationOPEN1.38
Career OrientationPOWER1.33
Sports ActivityPOWER1.3
Social Media UsageJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for University of Pennsylvania
CountryShare
United States29.4%
Italy28.9%
Brazil12.2%

See University of Pennsylvania audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Pennsylvania have in United States?

University of Pennsylvania has an estimated audience of 2,685,669 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of University of Pennsylvania fans?

60.4% of University of Pennsylvania fans are female, 39.6% are male, with an average age of 36.1 years.

Which brands do University of Pennsylvania fans like most?

University of Pennsylvania fans show strongest brand affinity for Columbia University (14.44×), Georgetown University (14.85×), and Colgate University (20.55×) over the country average.

Where do University of Pennsylvania fans live in United States?

University of Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 586,886), California (reach 292,892), and New York (reach 248,079). These three regions account for the largest share of the active audience.

What other brands do University of Pennsylvania fans also like?

Beyond University of Pennsylvania itself, the audience over-indexes on Georgetown University (14.85×), Colgate University (20.55×), Carnegie Mellon University (23.12×), and Philadelphia (magazine) (12.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.