Yale University Audience in United States

Yale University logo

Yale University has an estimated audience of 2,017,130 people in United States. 53.7% are female, 46.3% are male, average age 37.1. Top regions: Connecticut, California, Texas. Top brand affinities: Ekstraklasa, Kategoria Superiore, Superligaen, Saint Kitts and Nevis, Meistriliiga.

The average Yale University fan in United States is 37.1 years old, balanced, and lives primarily in Connecticut. The audience is concentrated in Connecticut, California, Texas. Top brand affinities include Ekstraklasa, Kategoria Superiore, Superligaen, with strongest over-indexing on Ekstraklasa (9722.41× the country average). Demographically, the Yale University audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Yale University fans

Demographic split for Yale University audience in United States
MetricValue
Female53.7%
Male46.3%
Average age37.1
Estimated audience size2,017,130

Audience persona

The typical Yale University fan in United States is balanced, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Ekstraklasa.

Top regions in United States

Top regions ranked by reach for Yale University in United States
RegionReachAffinity
Connecticut269,58713.33×
California206,0920.93×
Texas168,4730.97×
New York162,1411.44×
Florida102,6370.75×
New Jersey72,3301.41×
Massachusetts68,7681.73×
Pennsylvania60,9880.9×
Illinois57,0170.85×
Georgia52,2380.84×
North Carolina50,7740.84×
Virginia47,8810.97×
Ohio39,7570.64×
Maryland38,2141.1×
Indiana37,2821.01×
Michigan32,9810.63×
Washington30,4050.75×
Tennessee26,2380.65×
Arizona25,2740.61×
Colorado20,7490.65×
South Carolina20,7170.68×
Louisiana20,0180.77×
Alabama18,8790.67×
Missouri18,6000.57×
Minnesota17,1540.59×
Wisconsin16,9210.56×
Kentucky15,7040.62×
Oregon14,1650.61×
Oklahoma13,3830.6×
Nevada11,5440.59×
Mississippi9,9930.6×
Arkansas9,9830.6×
Kansas8,7800.55×
Utah8,7550.48×
Rhode Island8,5231.33×
Iowa8,1630.49×
Washington, District of Columbia7,5491.25×
New Hampshire6,7100.84×
Hawaii6,4650.75×
New Mexico5,8170.58×
Nebraska5,5640.55×
Maine5,4710.76×
West Virginia4,7040.5×
Idaho4,6970.46×
Delaware4,5190.81×
Montana4,0000.71×
Vermont2,8320.8×
South Dakota2,1420.46×
North Dakota1,8810.45×
Alaska1,7080.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yale University audience
BrandAffinityCategory
Ekstraklasa9722.41×Sports
Kategoria Superiore2431.37×Sports
Superligaen1621.33×Sports
Saint Kitts and Nevis199.99×Travel & Leisure
Meistriliiga2431.53×Sports
A Grupa2431.4×Sports
Google Maps8.13×Internet & Social Media
Princeton University44.12×Business & Career
Colgate University39.46×Business & Career
Bassett Furniture36.43×Home & Garden
Harvard University16.84×Business & Career
Georgetown University21.96×Business & Career
Indiana Hoosiers football11.65×Sports
Brown University42.26×Business & Career
Imperial College London57.04×Business & Career
Vanderbilt University19.39×Business & Career
Columbia University17.93×Business & Career
Northcentral University48.34×Business & Career
Newcastle University54.38×Business & Career
Nottingham Trent University66.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yale University audience
TraitClusterScore
Convenience OrientationPREMIUM1.8
IndulgenceJOY1.46
MindfulnessBALANCE1.44
Community OrientationOPEN1.44
Career OrientationPOWER1.42
Need for SecurityCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Yale University
CountryShare
United States27.2%
China15.0%
India3.9%

See Yale University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Yale University have in United States?

Yale University has an estimated audience of 2,017,130 people in United States, concentrated in Connecticut and California.

What is the gender split and age of Yale University fans?

53.7% of Yale University fans are female, 46.3% are male, with an average age of 37.1 years.

Which brands do Yale University fans like most?

Yale University fans show strongest brand affinity for Ekstraklasa (9722.41×), Kategoria Superiore (2431.37×), and Superligaen (1621.33×) over the country average.

Where do Yale University fans live in United States?

Yale University fans in United States are most concentrated in Connecticut (reach 269,587), California (reach 206,092), and Texas (reach 168,473). These three regions account for the largest share of the active audience.

What other brands do Yale University fans also like?

Beyond Yale University itself, the audience over-indexes on Kategoria Superiore (2431.37×), Superligaen (1621.33×), Saint Kitts and Nevis (199.99×), and Meistriliiga (2431.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yale University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.