Rascasse Audience Intelligence

Yale University Audience in United States

A data profile of the people who buy, follow and care about Yale University in United States — modelled from more than twelve digital signal sources. Yale University has an estimated audience of 2,017,130 people in United States.

#63among University in United States#1103among POI in United States#1068in Business & Career

The average Yale University fan in United States is 37.1 years old, balanced, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, California, Texas.

Top brand affinities include Ekstraklasa, Kategoria Superiore, Superligaen, with strongest over-indexing on Ekstraklasa (9722.41× the country average).

Demographically, the Yale University audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yale University fan in United States is balanced, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Ekstraklasa.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yale University profile in United States.

Audience size
2M
in United States
Gender
53.7%♀
46.3% male
Age
37.1
average years
Country rank
#14137
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yale University fans

53.7% are female, 46.3% are male, average age 37.1.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Yale University audience in United States
MetricValue
Female53.7%
Male46.3%
Average age37.1
Estimated audience size2,017,130
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Yale University audience in United States
Age bracketShare%
16-1930%
20-2916%
30-3915%
40-4918%
50+20%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Yale University audience comes from United States.

Worldwide audience distribution share by country for Yale University
CountryShare
United States26.9%
China14.8%
India3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yale University audience in United States is strongest.

Fig. 05

Top regions by affinity

Yale University fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~300K13.68×
02Massachusetts~60K1.63×
03New York~200K1.34×
04Rhode Island~9K1.33×
05New Jersey~60K1.26×
06Washington, District of Columbia~7K1.14×
07Indiana~40K1.05×
08Maryland~40K1.03×
09Texas~200K0.94×
10Virginia~40K0.89×
11California~200K0.88×
12New Hampshire~7K0.88×
13Vermont~3K0.87×
14Delaware~5K0.86×
15Pennsylvania~60K0.85×
16Illinois~60K0.82×
17Montana~5K0.82×
18Georgia~50K0.80×
19North Carolina~50K0.80×
20Maine~6K0.80×
21Louisiana~20K0.77×
22Hawaii~7K0.77×
23Florida~100K0.72×
24Washington~30K0.71×
25South Carolina~20K0.68×
26Alabama~20K0.67×
27Mississippi~10K0.67×
28Tennessee~30K0.66×
29Arkansas~10K0.66×
30Kentucky~20K0.64×
31Kansas~10K0.64×
32Nebraska~7K0.64×
33New Mexico~6K0.64×
34Alaska~3K0.64×
35North Dakota~3K0.64×
36Oregon~10K0.63×
37South Dakota~3K0.63×
38Arizona~30K0.62×
39Colorado~20K0.62×
40Ohio~40K0.61×
41Minnesota~20K0.61×
42Oklahoma~10K0.61×
43West Virginia~6K0.61×
44Michigan~30K0.60×
45Nevada~10K0.60×
46Missouri~20K0.58×
47Wisconsin~20K0.57×
48Idaho~6K0.55×
49Utah~10K0.54×
50Iowa~9K0.53×
Fig. 06

Affinity by region

Affinity by region — Yale University, United States
0.53×1.00×13.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yale University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yale University audience
#·InterestCategoryAffinity×
01EkstraklasaSports9722.41×
02MeistriliigaSports2431.53×
03A GrupaSports2431.40×
04Kategoria SuperioreSports2431.37×
05SuperligaenSports1621.33×
06Saint Kitts and NevisTravel & Leisure199.99×
07Nottingham Trent UniversityBusiness & Career66.13×
08Imperial College LondonBusiness & Career57.04×
09Newcastle UniversityBusiness & Career54.38×
10Northcentral UniversityBusiness & Career48.34×
11Princeton UniversityBusiness & Career44.12×
12Brown UniversityBusiness & Career42.26×
13Colgate UniversityBusiness & Career39.46×
14Bassett FurnitureHome & Garden36.43×
15Georgetown UniversityBusiness & Career21.96×
16Vanderbilt UniversityBusiness & Career19.39×
17Columbia UniversityBusiness & Career17.93×
18Harvard UniversityBusiness & Career16.84×
19Indiana Hoosiers footballSports11.65×
20Google MapsInternet & Social Media8.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yale University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yale University audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.88×
TraditionCONSERVATISM1.67×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yale University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
ExtroversionTHRILL1.08×
DIY MentalityTHRILL1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yale University have in United States?

Yale University has an estimated audience of 2,017,130 people in United States, concentrated in Connecticut and California.

02

What is the gender split and age of Yale University fans?

53.7% of Yale University fans are female, 46.3% are male, with an average age of 37.1 years.

03

Which brands do Yale University fans like most?

Yale University fans show strongest brand affinity for Ekstraklasa (9722.41×), Kategoria Superiore (2431.37×), and Superligaen (1621.33×) over the country average.

04

Where do Yale University fans live in United States?

Yale University fans in United States are most concentrated in Connecticut (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Yale University fans also like?

Beyond Yale University itself, the audience over-indexes on Kategoria Superiore (2431.37×), Superligaen (1621.33×), Saint Kitts and Nevis (199.99×), and Meistriliiga (2431.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yale University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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