Imperial College London Audience in United States
Imperial College London has an estimated audience of 482,537 people in United States. 61.2% are female, 38.8% are male, average age 33.7. Top brand affinities: University of Cambridge, Autism Awareness, McGill University, Brown University, Diabetes mellitus awareness.
Top brand affinities include University of Cambridge, Autism Awareness, McGill University, with strongest over-indexing on University of Cambridge (98.55× the country average). Demographically, the Imperial College London audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Extroversion.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Imperial College London fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 33.7 |
| Estimated audience size | 482,537 |
Audience persona
The typical Imperial College London fan in United States is more female, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for University of Cambridge.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University of Cambridge | 98.55× | Business & Career |
| Autism Awareness | 19.03× | Health |
| McGill University | 71.95× | Business & Career |
| Brown University | 62.53× | Business & Career |
| Diabetes mellitus awareness | 12.48× | Health |
| University of St Andrews | 82.66× | Business & Career |
| University of Oxford | 22.44× | Business & Career |
| Kia Sportage | 33.33× | Cars & Mobility |
| Yale University | 34.25× | Business & Career |
| University of Edinburgh | 82.72× | Business & Career |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Master of Business Administration | 8.24× | Business & Career |
| Income tax | 13.19× | Business & Career |
| HEC Paris | 48.74× | Business & Career |
| Northwestern University | 14.75× | Business & Career |
| Duke University | 16.52× | Business & Career |
| Colgate University | 20× | Business & Career |
| Honda HR-V | 22.22× | Cars & Mobility |
| Vacheron Constantin | 13.66× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.63 |
| Extroversion | THRILL | 1.62 |
| Social Media Usage | JOY | 1.29 |
| Mindfulness | BALANCE | 1.28 |
| Travelling | THRILL | 1.28 |
| Convenience Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 16.5% |
| United States | 16.1% |
| India | 10.7% |
See Imperial College London audiences in other countries
- Imperial College London — Germany
- Imperial College London — United Kingdom
- Imperial College London — France
- Imperial College London — Italy
- Imperial College London — Spain
- Imperial College London — Brazil
- Imperial College London — Japan
- Imperial College London — South Korea
- Imperial College London — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Imperial College London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.