University of Chicago Audience in United States

University of Chicago logo

University of Chicago has an estimated audience of 1,023,526 people in United States. 54.3% are female, 45.7% are male, average age 41.9. Top regions: Illinois, California, Texas. Top brand affinities: Carnegie Mellon University, Georgetown University, Yale University, Northwestern University, Princeton University.

The average University of Chicago fan in United States is 41.9 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Carnegie Mellon University, Georgetown University, Yale University, with strongest over-indexing on Carnegie Mellon University (36.79× the country average). Demographically, the University of Chicago audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Chicago fans

Demographic split for University of Chicago audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.9
Estimated audience size1,023,526

Audience persona

The typical University of Chicago fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Carnegie Mellon University.

Top regions in United States

Top regions ranked by reach for University of Chicago in United States
RegionReachAffinity
Illinois352,77510.35×
California110,7160.98×
Texas72,5530.82×
New York61,7541.08×
Florida48,0510.69×
Indiana46,4282.48×
Michigan30,5621.14×
Ohio26,6750.85×
Pennsylvania26,6220.77×
New Jersey26,2851.01×
Massachusetts24,5531.22×
Georgia24,3460.77×
Virginia23,5320.94×
Wisconsin22,6401.47×
North Carolina21,1520.69×
Maryland19,4351.1×
Washington18,0070.88×
Minnesota16,7291.14×
Missouri16,3920.99×
Tennessee14,9280.73×
Arizona13,3700.64×
Colorado12,3180.76×
Connecticut11,5761.13×
Iowa9,7711.16×
Kentucky9,3470.73×
Oregon8,4820.72×
South Carolina8,2230.53×
Louisiana7,5120.57×
Alabama7,4640.52×
Oklahoma6,2970.55×
Kansas6,1010.76×
Nevada5,4590.55×
Utah5,1460.56×
Arkansas5,0820.6×
Washington, District of Columbia5,0061.63×
Mississippi4,2340.5×
Nebraska4,1430.81×
New Mexico3,2580.63×
Hawaii3,0100.68×
New Hampshire2,8110.7×
Idaho2,4600.48×
Rhode Island2,4540.75×
Maine2,2180.61×
West Virginia2,0500.43×
Delaware1,8800.67×
Montana1,4040.49×
Vermont1,3880.77×
South Dakota1,2990.55×
North Dakota1,2440.59×
Alaska9310.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Chicago audience
BrandAffinityCategory
Carnegie Mellon University36.79×Business & Career
Georgetown University21.03×Business & Career
Yale University24.84×Business & Career
Northwestern University17.9×Business & Career
Princeton University23.77×Business & Career
Duke University17.38×Business & Career
Jewel-Osco11.04×Shopping
Johns Hopkins University19.35×Business & Career
Columbia University13.49×Business & Career
Harvard University10.02×Business & Career
Toronto-Dominion Bank6.6×Business & Career
University of Pennsylvania15.98×Business & Career
University of California, Berkeley14.82×Business & Career
Williams College58.54×Business & Career
Vanderbilt University11.48×Business & Career
Illinois4.14×Travel & Leisure
Imperial College London32.63×Business & Career
New York University16.79×Business & Career
Gemini4.05×Technology & Electronics
Georgia Institute of Technology24.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Chicago audience
TraitClusterScore
PatriotismCONSERVATISM1.98
Career OrientationPOWER1.9
Community OrientationOPEN1.84
SustainabilityBALANCE1.61
Need for SecurityCONSERVATISM1.57
Urban LifestyleOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for University of Chicago
CountryShare
United States44.5%
China13.2%
Chile4.1%

See University of Chicago audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Chicago have in United States?

University of Chicago has an estimated audience of 1,023,526 people in United States, concentrated in Illinois and California.

What is the gender split and age of University of Chicago fans?

54.3% of University of Chicago fans are female, 45.7% are male, with an average age of 41.9 years.

Which brands do University of Chicago fans like most?

University of Chicago fans show strongest brand affinity for Carnegie Mellon University (36.79×), Georgetown University (21.03×), and Yale University (24.84×) over the country average.

Where do University of Chicago fans live in United States?

University of Chicago fans in United States are most concentrated in Illinois (reach 352,775), California (reach 110,716), and Texas (reach 72,553). These three regions account for the largest share of the active audience.

What other brands do University of Chicago fans also like?

Beyond University of Chicago itself, the audience over-indexes on Georgetown University (21.03×), Yale University (24.84×), Northwestern University (17.9×), and Princeton University (23.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.