Vanderbilt University Audience in United States

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Vanderbilt University has an estimated audience of 4,152,173 people in United States. 54.6% are female, 45.4% are male, average age 42.0. Top regions: Tennessee, California, Texas. Top brand affinities: Keegan Bradley, Jeep Wagoneer, Jesse Plemons, Urban horticulture, Paul Casey.

The average Vanderbilt University fan in United States is 42.0 years old, balanced, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include Keegan Bradley, Jeep Wagoneer, Jesse Plemons, with strongest over-indexing on Keegan Bradley (9.89× the country average). Demographically, the Vanderbilt University audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Social Media Usage, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Vanderbilt University fans

Demographic split for Vanderbilt University audience in United States
MetricValue
Female54.6%
Male45.4%
Average age42.0
Estimated audience size4,152,173

Audience persona

The typical Vanderbilt University fan in United States is balanced, around 42.0 years old, with strong Social Media Usage tendencies and a notable affinity for Keegan Bradley.

Top regions in United States

Top regions ranked by reach for Vanderbilt University in United States
RegionReachAffinity
Tennessee716,7338.61×
California377,0700.83×
Texas345,4320.97×
New York304,3661.31×
Florida263,7050.94×
Georgia156,4821.22×
Illinois151,4821.1×
North Carolina126,8161.02×
Pennsylvania125,6470.9×
New Jersey118,1161.12×
Virginia114,0421.13×
Massachusetts104,7711.28×
Ohio104,2440.81×
Michigan78,5070.72×
Maryland78,1131.09×
Indiana66,2340.87×
Alabama66,2061.14×
Washington60,6930.73×
South Carolina58,1340.93×
Kentucky57,3511.1×
Missouri56,2460.84×
Arizona52,4400.62×
Connecticut51,7791.24×
Louisiana49,7110.93×
Colorado49,1920.75×
Minnesota42,7700.72×
Wisconsin41,3480.66×
Oklahoma38,2800.83×
Mississippi36,4461.07×
Oregon32,2150.68×
Arkansas29,1480.85×
Kansas26,5840.81×
Iowa25,0830.73×
Nevada22,4330.56×
Utah21,0710.57×
Washington, District of Columbia16,6061.33×
New Mexico14,9380.72×
Nebraska13,9900.67×
West Virginia13,7020.71×
Hawaii13,6760.77×
New Hampshire12,6870.78×
Rhode Island12,4470.94×
Idaho11,3490.55×
Maine11,0080.74×
Delaware8,5050.74×
Montana6,3290.55×
Vermont5,6100.77×
South Dakota5,4580.57×
North Dakota4,6650.55×
Alaska4,0880.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vanderbilt University audience
BrandAffinityCategory
Keegan Bradley9.89×Sports
Jeep Wagoneer4.63×Cars & Mobility
Jesse Plemons2.36×Movies & TV
Urban horticulture2.29×Home & Garden
Paul Casey23.68×Sports
Nebraska Cornhuskers football1.91×Sports
Jill Scott2.99×Music & Radio
The Ice Queen14.66×Literature
Charlamagne Tha God4.1×Movies & TV
Keeping up with the Kardashian14.2×Movies & TV
Monogram1.64×Home & Garden
Home staging2.05×Home & Garden
Vicky Kaushal5.45×Movies & TV
Viator2.21×Travel & Leisure
Corona (band)2.18×Music & Radio
Glossier1.99×Beauty & Wellness
Iron Man (film)1.71×Movies & TV
Voltron: Legendary Defender5.64×Movies & TV
KiwiCo2.36×Kids & Family
edureka12.06×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vanderbilt University audience
TraitClusterScore
Social Media UsageJOY1.25
SustainabilityBALANCE1.22
Community OrientationOPEN1.22
Sports ActivityPOWER1.19
Early Adopter MentalityPOWER1.15
Design AffinityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Vanderbilt University
CountryShare
United States79.7%
Japan2.9%
United Kingdom2.6%

See Vanderbilt University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Vanderbilt University have in United States?

Vanderbilt University has an estimated audience of 4,152,173 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Vanderbilt University fans?

54.6% of Vanderbilt University fans are female, 45.4% are male, with an average age of 42.0 years.

Which brands do Vanderbilt University fans like most?

Vanderbilt University fans show strongest brand affinity for Keegan Bradley (9.89×), Jeep Wagoneer (4.63×), and Jesse Plemons (2.36×) over the country average.

Where do Vanderbilt University fans live in United States?

Vanderbilt University fans in United States are most concentrated in Tennessee (reach 716,733), California (reach 377,070), and Texas (reach 345,432). These three regions account for the largest share of the active audience.

What other brands do Vanderbilt University fans also like?

Beyond Vanderbilt University itself, the audience over-indexes on Jeep Wagoneer (4.63×), Jesse Plemons (2.36×), Urban horticulture (2.29×), and Paul Casey (23.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanderbilt University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.