Vanderbilt University Audience in United States

Vanderbilt University has an estimated audience of 4,152,173 people in United States. 54.6% are female, 45.4% are male, average age 42.0. Top regions: Tennessee, California, Texas. Top brand affinities: Keegan Bradley, Jeep Wagoneer, Jesse Plemons, Urban horticulture, Paul Casey.
The average Vanderbilt University fan in United States is 42.0 years old, balanced, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include Keegan Bradley, Jeep Wagoneer, Jesse Plemons, with strongest over-indexing on Keegan Bradley (9.89× the country average). Demographically, the Vanderbilt University audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Social Media Usage, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Vanderbilt University fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.0 |
| Estimated audience size | 4,152,173 |
Audience persona
The typical Vanderbilt University fan in United States is balanced, around 42.0 years old, with strong Social Media Usage tendencies and a notable affinity for Keegan Bradley.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 716,733 | 8.61× |
| California | 377,070 | 0.83× |
| Texas | 345,432 | 0.97× |
| New York | 304,366 | 1.31× |
| Florida | 263,705 | 0.94× |
| Georgia | 156,482 | 1.22× |
| Illinois | 151,482 | 1.1× |
| North Carolina | 126,816 | 1.02× |
| Pennsylvania | 125,647 | 0.9× |
| New Jersey | 118,116 | 1.12× |
| Virginia | 114,042 | 1.13× |
| Massachusetts | 104,771 | 1.28× |
| Ohio | 104,244 | 0.81× |
| Michigan | 78,507 | 0.72× |
| Maryland | 78,113 | 1.09× |
| Indiana | 66,234 | 0.87× |
| Alabama | 66,206 | 1.14× |
| Washington | 60,693 | 0.73× |
| South Carolina | 58,134 | 0.93× |
| Kentucky | 57,351 | 1.1× |
| Missouri | 56,246 | 0.84× |
| Arizona | 52,440 | 0.62× |
| Connecticut | 51,779 | 1.24× |
| Louisiana | 49,711 | 0.93× |
| Colorado | 49,192 | 0.75× |
| Minnesota | 42,770 | 0.72× |
| Wisconsin | 41,348 | 0.66× |
| Oklahoma | 38,280 | 0.83× |
| Mississippi | 36,446 | 1.07× |
| Oregon | 32,215 | 0.68× |
| Arkansas | 29,148 | 0.85× |
| Kansas | 26,584 | 0.81× |
| Iowa | 25,083 | 0.73× |
| Nevada | 22,433 | 0.56× |
| Utah | 21,071 | 0.57× |
| Washington, District of Columbia | 16,606 | 1.33× |
| New Mexico | 14,938 | 0.72× |
| Nebraska | 13,990 | 0.67× |
| West Virginia | 13,702 | 0.71× |
| Hawaii | 13,676 | 0.77× |
| New Hampshire | 12,687 | 0.78× |
| Rhode Island | 12,447 | 0.94× |
| Idaho | 11,349 | 0.55× |
| Maine | 11,008 | 0.74× |
| Delaware | 8,505 | 0.74× |
| Montana | 6,329 | 0.55× |
| Vermont | 5,610 | 0.77× |
| South Dakota | 5,458 | 0.57× |
| North Dakota | 4,665 | 0.55× |
| Alaska | 4,088 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keegan Bradley | 9.89× | Sports |
| Jeep Wagoneer | 4.63× | Cars & Mobility |
| Jesse Plemons | 2.36× | Movies & TV |
| Urban horticulture | 2.29× | Home & Garden |
| Paul Casey | 23.68× | Sports |
| Nebraska Cornhuskers football | 1.91× | Sports |
| Jill Scott | 2.99× | Music & Radio |
| The Ice Queen | 14.66× | Literature |
| Charlamagne Tha God | 4.1× | Movies & TV |
| Keeping up with the Kardashian | 14.2× | Movies & TV |
| Monogram | 1.64× | Home & Garden |
| Home staging | 2.05× | Home & Garden |
| Vicky Kaushal | 5.45× | Movies & TV |
| Viator | 2.21× | Travel & Leisure |
| Corona (band) | 2.18× | Music & Radio |
| Glossier | 1.99× | Beauty & Wellness |
| Iron Man (film) | 1.71× | Movies & TV |
| Voltron: Legendary Defender | 5.64× | Movies & TV |
| KiwiCo | 2.36× | Kids & Family |
| edureka | 12.06× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.25 |
| Sustainability | BALANCE | 1.22 |
| Community Orientation | OPEN | 1.22 |
| Sports Activity | POWER | 1.19 |
| Early Adopter Mentality | POWER | 1.15 |
| Design Affinity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.7% |
| Japan | 2.9% |
| United Kingdom | 2.6% |
See Vanderbilt University audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Vanderbilt University have in United States?
Vanderbilt University has an estimated audience of 4,152,173 people in United States, concentrated in Tennessee and California.
What is the gender split and age of Vanderbilt University fans?
54.6% of Vanderbilt University fans are female, 45.4% are male, with an average age of 42.0 years.
Which brands do Vanderbilt University fans like most?
Vanderbilt University fans show strongest brand affinity for Keegan Bradley (9.89×), Jeep Wagoneer (4.63×), and Jesse Plemons (2.36×) over the country average.
Where do Vanderbilt University fans live in United States?
Vanderbilt University fans in United States are most concentrated in Tennessee (reach 716,733), California (reach 377,070), and Texas (reach 345,432). These three regions account for the largest share of the active audience.
What other brands do Vanderbilt University fans also like?
Beyond Vanderbilt University itself, the audience over-indexes on Jeep Wagoneer (4.63×), Jesse Plemons (2.36×), Urban horticulture (2.29×), and Paul Casey (23.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vanderbilt University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.