Rascasse Audience Intelligence

Vanderbilt University Audience in United States

A data profile of the people who buy, follow and care about Vanderbilt University in United States — modelled from more than twelve digital signal sources. Vanderbilt University has an estimated audience of 4,152,173 people in United States.

#24among University in United States#564among POI in United States#703in Business & Career

The average Vanderbilt University fan in United States is 42.0 years old, balanced, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Texas.

Top brand affinities include Colgate University, Yale University, Dolly Parton, with strongest over-indexing on Colgate University (37.52× the country average).

Demographically, the Vanderbilt University audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vanderbilt University fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vanderbilt University profile in United States.

Audience size
4.2M
in United States
Gender
54.6%♀
45.4% male
Age
42.0
average years
Country rank
#7808
POI in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vanderbilt University fans

54.6% are female, 45.4% are male, average age 42.0.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Vanderbilt University audience in United States
MetricValue
Female54.6%
Male45.4%
Average age42.0
Estimated audience size4,152,173
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Vanderbilt University audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3916%
40-4924%
50+27%
Fig. 04

Worldwide distribution

79.6%

of the worldwide Vanderbilt University audience comes from United States.

Worldwide audience distribution share by country for Vanderbilt University
CountryShare
United States79.6%
Japan2.9%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vanderbilt University audience in United States is strongest.

Fig. 05

Top regions by affinity

Vanderbilt University fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1M11.63×
02Washington, District of Columbia~20K1.25×
03New York~300K1.19×
04Massachusetts~100K1.17×
05Connecticut~50K1.17×
06Georgia~100K1.08×
07Alabama~60K1.08×
08Kentucky~60K1.06×
09New Jersey~100K1.03×
10Mississippi~30K1.02×
11Virginia~100K1.01×
12Maryland~70K1.00×
13Illinois~100K0.98×
14North Carolina~100K0.93×
15Rhode Island~10K0.93×
16Texas~300K0.86×
17Louisiana~50K0.85×
18South Carolina~50K0.84×
19Arkansas~30K0.84×
20Florida~200K0.83×
21Indiana~60K0.82×
22Pennsylvania~100K0.81×
23Vermont~6K0.81×
24Missouri~50K0.79×
25Kansas~30K0.79×
26Nebraska~20K0.78×
27Hawaii~10K0.78×
28New Hampshire~10K0.78×
29California~400K0.77×
30Iowa~30K0.77×
31Delaware~9K0.77×
32Oklahoma~30K0.75×
33Maine~10K0.75×
34Ohio~90K0.72×
35West Virginia~10K0.72×
36New Mexico~10K0.71×
37Montana~8K0.71×
38Colorado~50K0.70×
39South Dakota~7K0.68×
40North Dakota~6K0.68×
41Washington~60K0.67×
42Minnesota~40K0.67×
43Michigan~70K0.66×
44Oregon~30K0.64×
45Wisconsin~40K0.63×
46Alaska~6K0.63×
47Arizona~50K0.59×
48Idaho~10K0.59×
49Utah~20K0.57×
50Nevada~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Vanderbilt University, United States
0.56×1.00×11.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vanderbilt University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vanderbilt University audience
#·InterestCategoryAffinity×
01Colgate UniversityBusiness & Career37.52×
02Brown UniversityBusiness & Career22.65×
03Yale UniversityBusiness & Career19.39×
04Erin AndrewsSports17.68×
05Boston CollegeBusiness & Career16.65×
06Carnegie Mellon UniversityBusiness & Career14.54×
07Duke UniversityBusiness & Career13.62×
08Sophia LorenMovies & TV13.03×
09University of PennsylvaniaBusiness & Career11.13×
10Northwestern UniversityBusiness & Career10.20×
11University of Southern CaliforniaBusiness & Career9.39×
12University of Notre DameBusiness & Career8.85×
13Ivy LeagueBusiness & Career8.77×
14University of AlabamaBusiness & Career8.45×
15Columbia UniversityBusiness & Career8.18×
16University of California, BerkeleyBusiness & Career7.95×
17Dolly PartonMusic & Radio6.89×
18University of FloridaBusiness & Career5.88×
19Bath and BodyworksShopping3.59×
20UniversityBusiness & Career1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vanderbilt University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vanderbilt University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
IndividualismJOY1.52×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vanderbilt University audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vanderbilt University have in United States?

Vanderbilt University has an estimated audience of 4,152,173 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Vanderbilt University fans?

54.6% of Vanderbilt University fans are female, 45.4% are male, with an average age of 42.0 years.

03

Which brands do Vanderbilt University fans like most?

Vanderbilt University fans show strongest brand affinity for Colgate University (37.52×), Yale University (19.39×), and Dolly Parton (6.89×) over the country average.

04

Where do Vanderbilt University fans live in United States?

Vanderbilt University fans in United States are most concentrated in Tennessee (reach ~1M), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vanderbilt University fans also like?

Beyond Vanderbilt University itself, the audience over-indexes on Yale University (19.39×), Dolly Parton (6.89×), Duke University (13.62×), and Erin Andrews (17.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vanderbilt University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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