Rascasse Audience Intelligence

Ivy League Audience in United States

A data profile of the people who buy, follow and care about Ivy League in United States — modelled from more than twelve digital signal sources. Ivy League has an estimated audience of 3,368,147 people in United States.

#4772among Topic in United States#792in Business & Career

The average Ivy League fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Harvard University, Cornell University, University of Pennsylvania, with strongest over-indexing on Harvard University (20.72× the country average).

Demographically, the Ivy League audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ivy League fan in United States is more female, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Harvard University.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ivy League profile in United States.

Audience size
3.4M
in United States
Gender
60.2%♀
39.8% male
Age
42.0
average years
Country rank
#9334
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ivy League fans

60.2% are female, 39.8% are male, average age 42.0.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Ivy League audience in United States
MetricValue
Female60.2%
Male39.8%
Average age42.0
Estimated audience size3,368,147
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Ivy League audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3919%
40-4927%
50+24%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Ivy League audience comes from United States.

Worldwide audience distribution share by country for Ivy League
CountryShare
United States44.5%
India5.7%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ivy League audience in United States is strongest.

Fig. 05

Top regions by affinity

Ivy League fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K2.41×
02Massachusetts~100K2.04×
03Connecticut~70K1.97×
04Rhode Island~20K1.83×
05New York~300K1.78×
06Washington, District of Columbia~20K1.68×
07New Hampshire~20K1.53×
08California~500K1.36×
09Maryland~70K1.29×
10Pennsylvania~100K1.27×
11Virginia~100K1.22×
12Vermont~7K1.14×
13Illinois~100K1.11×
14Washington~80K1.11×
15Hawaii~20K1.10×
16Texas~300K1.05×
17Delaware~10K1.05×
18Georgia~100K1.02×
19Florida~200K0.99×
20Maine~10K0.96×
21North Carolina~100K0.95×
22Michigan~80K0.93×
23Nebraska~10K0.87×
24Minnesota~40K0.85×
25Oregon~30K0.82×
26Kansas~20K0.82×
27Louisiana~40K0.81×
28North Dakota~6K0.81×
29Indiana~50K0.80×
30Colorado~40K0.80×
31Ohio~80K0.79×
32Tennessee~50K0.79×
33Missouri~40K0.78×
34Nevada~30K0.78×
35Alaska~6K0.78×
36Wisconsin~40K0.76×
37Utah~20K0.76×
38Arizona~50K0.75×
39South Carolina~40K0.75×
40Alabama~40K0.75×
41West Virginia~10K0.75×
42Kentucky~30K0.74×
43Oklahoma~30K0.74×
44Arkansas~20K0.74×
45Montana~7K0.74×
46South Dakota~6K0.74×
47Mississippi~20K0.73×
48Iowa~20K0.73×
49Idaho~10K0.71×
50New Mexico~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Ivy League, United States
0.70×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ivy League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ivy League audience
#·InterestCategoryAffinity×
01Harvard UniversityBusiness & Career20.72×
02Cornell UniversityBusiness & Career19.46×
03Big Sky ConferenceSports19.18×
04Mountain West ConferenceSports17.42×
05University of PennsylvaniaBusiness & Career16.59×
06Chris CornellMusic & Radio13.28×
07Columbia UniversityBusiness & Career11.66×
08Vanderbilt UniversityBusiness & Career8.77×
09Barack ObamaPolitics & Society3.88×
10VirusHealth3.06×
11Madea's Class ReunionMovies & TV2.72×
12Indeed.comBusiness & Career2.66×
13UniversityBusiness & Career2.54×
14EthicsBusiness & Career2.42×
15CNNMovies & TV1.92×
16PsychologyBusiness & Career1.84×
17Higher educationBusiness & Career1.84×
18MedicineBusiness & Career1.80×
19U.S. stateTravel & Leisure1.67×
20Donald TrumpPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ivy League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ivy League audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.78×
IndividualismJOY1.66×
MindfulnessBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ivy League audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
ExtroversionTHRILL1.08×
Urban LifestyleOPEN1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ivy League have in United States?

Ivy League has an estimated audience of 3,368,147 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ivy League fans?

60.2% of Ivy League fans are female, 39.8% are male, with an average age of 42.0 years.

03

Which brands do Ivy League fans like most?

Ivy League fans show strongest brand affinity for Harvard University (20.72×), Cornell University (19.46×), and University of Pennsylvania (16.59×) over the country average.

04

Where do Ivy League fans live in United States?

Ivy League fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ivy League fans also like?

Beyond Ivy League itself, the audience over-indexes on Cornell University (19.46×), University of Pennsylvania (16.59×), Columbia University (11.66×), and Chris Cornell (13.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ivy League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ivy League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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