Ivy League Audience in United States

Ivy League logo

Ivy League has an estimated audience of 3,368,147 people in United States. 60.2% are female, 39.8% are male, average age 42.0. Top regions: California, New York, Texas. Top brand affinities: Harvard University, Cornell University, University of Pennsylvania, Columbia University, Chris Cornell.

The average Ivy League fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Harvard University, Cornell University, University of Pennsylvania, with strongest over-indexing on Harvard University (20.72× the country average). Demographically, the Ivy League audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Ivy League fans

Demographic split for Ivy League audience in United States
MetricValue
Female60.2%
Male39.8%
Average age42.0
Estimated audience size3,368,147

Audience persona

The typical Ivy League fan in United States is more female, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Harvard University.

Top regions in United States

Top regions ranked by reach for Ivy League in United States
RegionReachAffinity
California521,2781.41×
New York361,5161.92×
Texas325,8871.13×
Florida243,3661.07×
New Jersey186,0222.17×
Pennsylvania145,4311.28×
Massachusetts145,0522.19×
Illinois124,4091.11×
Georgia113,3021.09×
North Carolina101,2021×
Virginia99,6211.21×
Michigan89,4091.02×
Washington83,5931.24×
Ohio81,7310.79×
Maryland78,3001.35×
Connecticut61,1691.81×
Tennessee54,1940.8×
Arizona50,5310.73×
Indiana48,7070.79×
Colorado44,4870.84×
Missouri42,4230.78×
Minnesota41,0530.85×
South Carolina37,4380.74×
Wisconsin37,0060.73×
Louisiana35,3610.81×
Alabama33,8510.72×
Oregon29,8470.77×
Kentucky28,9920.69×
Oklahoma26,5740.71×
Nevada25,3340.78×
Utah23,1210.77×
New Hampshire21,6231.63×
Kansas20,9000.79×
Rhode Island20,0441.87×
Washington, District of Columbia18,8411.86×
Iowa18,5120.67×
Mississippi18,3670.66×
Arkansas17,9480.65×
Hawaii15,5881.08×
Nebraska13,5040.8×
New Mexico10,5780.63×
Idaho10,5550.62×
Maine10,5260.87×
West Virginia10,2050.65×
Delaware8,8920.96×
Vermont6,8451.16×
Montana5,3780.58×
North Dakota4,3880.63×
South Dakota4,1560.53×
Alaska4,0740.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ivy League audience
BrandAffinityCategory
Harvard University20.72×Business & Career
Cornell University19.46×Business & Career
University of Pennsylvania16.59×Business & Career
Columbia University11.66×Business & Career
Chris Cornell13.28×Music & Radio
Indeed.com2.66×Business & Career
Fox News Channel1.8×Movies & TV
Big Sky Conference19.18×Sports
University2.54×Business & Career
Mountain West Conference17.42×Sports
Vanderbilt University8.77×Business & Career
Virus3.06×Health
CNN1.92×Movies & TV
Ethics2.42×Business & Career
Psychology1.84×Business & Career
Medicine1.8×Business & Career
U.S. state1.67×Travel & Leisure
Higher education1.84×Business & Career
Fox Sports 211.48×Sports
Learning1.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ivy League audience
TraitClusterScore
SustainabilityBALANCE1.83
Career OrientationPOWER1.39
Design AffinityPREMIUM1.39
TravellingTHRILL1.26
Urban LifestyleOPEN1.25
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Ivy League
CountryShare
United States44.6%
India5.7%
Brazil3.9%

See Ivy League audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Ivy League have in United States?

Ivy League has an estimated audience of 3,368,147 people in United States, concentrated in California and New York.

What is the gender split and age of Ivy League fans?

60.2% of Ivy League fans are female, 39.8% are male, with an average age of 42.0 years.

Which brands do Ivy League fans like most?

Ivy League fans show strongest brand affinity for Harvard University (20.72×), Cornell University (19.46×), and University of Pennsylvania (16.59×) over the country average.

Where do Ivy League fans live in United States?

Ivy League fans in United States are most concentrated in California (reach 521,278), New York (reach 361,516), and Texas (reach 325,887). These three regions account for the largest share of the active audience.

What other brands do Ivy League fans also like?

Beyond Ivy League itself, the audience over-indexes on Cornell University (19.46×), University of Pennsylvania (16.59×), Columbia University (11.66×), and Chris Cornell (13.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ivy League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.