Big Sky Conference Audience in United States

Big Sky Conference logo

Big Sky Conference has an estimated audience of 911,792 people in United States. 55.1% are female, 44.9% are male, average age 42.4. Top regions: California, Montana, Washington. Top brand affinities: Goop, Governor of Michigan, Historic site, Wok, Hibachi.

The average Big Sky Conference fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Montana, Washington. Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (14.72× the country average). Demographically, the Big Sky Conference audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Big Sky Conference fans

Demographic split for Big Sky Conference audience in United States
MetricValue
Female55.1%
Male44.9%
Average age42.4
Estimated audience size911,792

Audience persona

The typical Big Sky Conference fan in United States is more female, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Big Sky Conference in United States
RegionReachAffinity
California57,3900.57×
Montana54,51821.55×
Washington28,6021.56×
Idaho26,4275.78×
Arizona24,1181.3×
Texas21,3810.27×
Colorado18,8781.31×
Utah17,4372.14×
Oregon16,8711.61×
Florida10,0970.16×
Illinois8,1610.27×
Ohio7,8750.28×
Pennsylvania7,7320.25×
New York7,3170.14×
Georgia6,4510.23×
North Carolina6,2610.23×
Michigan5,6190.24×
Nevada5,5040.62×
Virginia5,2680.24×
Tennessee5,1900.28×
Indiana5,0790.3×
Minnesota4,8270.37×
Wisconsin4,2320.31×
Missouri4,1040.28×
Alabama3,8740.3×
South Carolina3,5150.26×
Oklahoma3,4710.34×
Iowa3,4430.46×
New Jersey3,3080.14×
Kansas3,2500.45×
Louisiana3,2480.28×
Kentucky3,1230.27×
Maryland3,0480.19×
Massachusetts2,8710.16×
Nebraska2,8390.62×
New Mexico2,4710.54×
Wyoming2,3121.71×
South Dakota2,1851.04×
Arkansas2,0960.28×
Hawaii2,0510.52×
Mississippi1,7880.24×
North Dakota1,6550.88×
Connecticut1,5940.17×
West Virginia1,1310.27×
Alaska8780.45×
Washington, District of Columbia7600.28×
Maine5750.18×
New Hampshire5690.16×
Rhode Island4250.15×
Delaware3810.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Sky Conference audience
BrandAffinityCategory
Goop14.72×Internet & Social Media
Governor of Michigan14.82×Politics & Society
Historic site8.24×Arts & Culture
Wok12.56×Food & Beverages
Hibachi15.06×Food & Beverages
headspace17.48×Health
Israel3.76×Travel & Leisure
Google Home9.62×Technology & Electronics
Cherish (group)16.18×Music & Radio
Vocal harmony6.34×Music & Radio
Grinch5.31×Movies & TV
Grace Slick11.23×Music & Radio
Urban Outfitters2.18×Shopping
Cryptic crossword14.85×Technology & Electronics
Hipster9.23×Politics & Society
Fairy godmother6.87×Literature
Guitarist (magazine)10.14×Music & Radio
Ira Glass15.28×Music & Radio
TV Fanatic9.31×Movies & TV
La Jolla7.86×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Sky Conference audience
TraitClusterScore
Risk AppetiteTHRILL1.78
PatriotismCONSERVATISM1.77
Luxury OrientationPREMIUM1.52
Community OrientationOPEN1.45
ExtroversionTHRILL1.3
Sports ActivityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Big Sky Conference
CountryShare
United States98.0%
Germany0.9%
Canada0.2%

See Big Sky Conference audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Big Sky Conference have in United States?

Big Sky Conference has an estimated audience of 911,792 people in United States, concentrated in California and Montana.

What is the gender split and age of Big Sky Conference fans?

55.1% of Big Sky Conference fans are female, 44.9% are male, with an average age of 42.4 years.

Which brands do Big Sky Conference fans like most?

Big Sky Conference fans show strongest brand affinity for Goop (14.72×), Governor of Michigan (14.82×), and Historic site (8.24×) over the country average.

Where do Big Sky Conference fans live in United States?

Big Sky Conference fans in United States are most concentrated in California (reach 57,390), Montana (reach 54,518), and Washington (reach 28,602). These three regions account for the largest share of the active audience.

What other brands do Big Sky Conference fans also like?

Beyond Big Sky Conference itself, the audience over-indexes on Governor of Michigan (14.82×), Historic site (8.24×), Wok (12.56×), and Hibachi (15.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Sky Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.