Rascasse Audience Intelligence

Big Sky Conference Audience in United States

A data profile of the people who buy, follow and care about Big Sky Conference in United States — modelled from more than twelve digital signal sources. Big Sky Conference has an estimated audience of 911,183 people in United States.

#285among Event in United States#2345in Sports

The average Big Sky Conference fan in United States is 42.4 years old, more female, and lives primarily in Montana.

The audience is concentrated in Montana, California, Washington.

Top brand affinities include Ivy League, Black Mirror (TV series), Big 12 Conference, with strongest over-indexing on Ivy League (19.18× the country average).

Demographically, the Big Sky Conference audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Sky Conference fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Ivy League.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Sky Conference profile in United States.

Audience size
911K
in United States
Gender
55.1%♀
44.9% male
Age
42.4
average years
Country rank
#25187
Event in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Sky Conference fans

55.1% are female, 44.9% are male, average age 42.4.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Big Sky Conference audience in United States
MetricValue
Female55.1%
Male44.9%
Average age42.4
Estimated audience size911,183
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Big Sky Conference audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Big Sky Conference audience comes from United States.

Worldwide audience distribution share by country for Big Sky Conference
CountryShare
United States97.9%
Germany0.9%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Sky Conference audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Sky Conference fans by region: top regions in United States
#RegionReachAffinity×
01Montana~50K21.55×
02Idaho~20K5.45×
03Utah~20K2.22×
04Wyoming~2K1.49×
05Oregon~20K1.45×
06Washington~30K1.37×
07Arizona~20K1.19×
08North Dakota~2K1.19×
09Colorado~20K1.17×
10South Dakota~2K1.02×
11Alaska~2K0.81×
12Delaware~2K0.79×
13Rhode Island~2K0.78×
14Maine~2K0.76×
15New Hampshire~3K0.75×
16Nebraska~3K0.73×
17Hawaii~3K0.72×
18West Virginia~3K0.71×
19Nevada~6K0.69×
20New Mexico~3K0.69×
21Washington, District of Columbia~2K0.66×
22Mississippi~5K0.64×
23Kansas~4K0.62×
24Iowa~5K0.61×
25Arkansas~5K0.60×
26Oklahoma~6K0.55×
27Connecticut~5K0.55×
28California~50K0.53×
29Louisiana~6K0.53×
30Kentucky~6K0.52×
31Alabama~6K0.50×
32South Carolina~7K0.48×
33Minnesota~6K0.48×
34Wisconsin~6K0.47×
35Missouri~7K0.46×
36Indiana~7K0.45×
37Tennessee~8K0.44×
38Maryland~7K0.43×
39Massachusetts~7K0.40×
40Ohio~10K0.38×
41Michigan~9K0.38×
42New Jersey~9K0.37×
43Virginia~8K0.37×
44Georgia~10K0.36×
45North Carolina~10K0.36×
46Illinois~10K0.35×
47Pennsylvania~10K0.34×
48Texas~20K0.30×
49Florida~20K0.26×
50New York~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Big Sky Conference, United States
0.26×1.00×21.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Sky Conference audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Sky Conference audience
#·InterestCategoryAffinity×
01Ivy LeagueBusiness & Career19.18×
02Black Mirror (TV series)Movies & TV14.09×
03Big 12 ConferenceSports9.83×
04Suncoast Credit UnionBusiness & Career8.24×
05Boot BarnFashion & Accessoires3.30×
06Non-alcoholic beverageFood & Beverages2.82×
07Real propertyHome & Garden2.34×
08Microwave ovenHome & Garden2.29×
09CBS SportsMovies & TV2.28×
10Rail transportTravel & Leisure2.19×
11National parkTravel & Leisure2.01×
12Hardware storeHome & Garden1.90×
13Britney SpearsMusic & Radio1.83×
14GeneticsKids & Family1.74×
15Panda ExpressFood & Beverages1.73×
16UniversityBusiness & Career1.70×
17AuctionShopping1.70×
18MSNNews1.68×
19Nonprofit organizationPolitics & Society1.57×
20TraditionPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Sky Conference audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Sky Conference audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Community OrientationOPEN1.52×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Sky Conference audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Social Media UsageJOY0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Sky Conference have in United States?

Big Sky Conference has an estimated audience of 911,183 people in United States, concentrated in Montana and California.

02

What is the gender split and age of Big Sky Conference fans?

55.1% of Big Sky Conference fans are female, 44.9% are male, with an average age of 42.4 years.

03

Which brands do Big Sky Conference fans like most?

Big Sky Conference fans show strongest brand affinity for Ivy League (19.18×), Black Mirror (TV series) (14.09×), and Big 12 Conference (9.83×) over the country average.

04

Where do Big Sky Conference fans live in United States?

Big Sky Conference fans in United States are most concentrated in Montana (reach ~50K), California (reach ~50K), and Washington (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Big Sky Conference fans also like?

Beyond Big Sky Conference itself, the audience over-indexes on Black Mirror (TV series) (14.09×), Big 12 Conference (9.83×), Real property (2.34×), and MSN (1.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Big Sky Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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