Rascasse Audience Intelligence

Mountain West Conference Audience in United States

A data profile of the people who buy, follow and care about Mountain West Conference in United States — modelled from more than twelve digital signal sources. Mountain West Conference has an estimated audience of 1,056,419 people in United States.

#259among Event in United States#2102in Sports

The average Mountain West Conference fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New Mexico.

Top brand affinities include Erin Andrews, Ivy League, Big 12 Conference, with strongest over-indexing on Erin Andrews (53.46× the country average).

Demographically, the Mountain West Conference audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountain West Conference fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Erin Andrews.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain West Conference profile in United States.

Audience size
1.1M
in United States
Gender
45.6%♀
54.4% male
Age
42.6
average years
Country rank
#22831
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountain West Conference fans

45.6% are female, 54.4% are male, average age 42.6.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Mountain West Conference audience in United States
MetricValue
Female45.6%
Male54.4%
Average age42.6
Estimated audience size1,056,419
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Mountain West Conference audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3917%
40-4922%
50+31%
Fig. 04

Worldwide distribution

86.4%

of the worldwide Mountain West Conference audience comes from United States.

Worldwide audience distribution share by country for Mountain West Conference
CountryShare
United States86.4%
Japan5.0%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain West Conference audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountain West Conference fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K7.89×
02New Mexico~30K6.41×
03Idaho~30K5.97×
04North Dakota~8K3.72×
05Utah~20K2.58×
06Nevada~20K2.25×
07Hawaii~10K2.11×
08Montana~6K1.99×
09Colorado~30K1.64×
10South Dakota~4K1.52×
11Oregon~10K1.23×
12Nebraska~6K1.10×
13Washington~20K0.92×
14Arizona~20K0.89×
15Iowa~6K0.66×
16California~70K0.60×
17Minnesota~9K0.60×
18Alaska~1K0.58×
19Kansas~5K0.55×
20Oklahoma~6K0.50×
21West Virginia~2K0.50×
22Rhode Island~2K0.48×
23Delaware~1K0.48×
24Illinois~20K0.47×
25Maine~2K0.46×
26New Hampshire~2K0.45×
27Washington, District of Columbia~1K0.44×
28Arkansas~4K0.43×
29Mississippi~4K0.42×
30Texas~40K0.41×
31Alabama~6K0.40×
32Kentucky~5K0.40×
33Tennessee~8K0.39×
34Ohio~10K0.38×
35Missouri~6K0.37×
36Indiana~7K0.36×
37Wisconsin~6K0.36×
38Louisiana~5K0.35×
39South Carolina~5K0.34×
40Michigan~9K0.33×
41Georgia~10K0.31×
42Connecticut~3K0.31×
43North Carolina~9K0.29×
44Virginia~7K0.28×
45Maryland~5K0.27×
46Pennsylvania~9K0.26×
47Massachusetts~5K0.23×
48New Jersey~6K0.22×
49Florida~10K0.21×
50New York~10K0.18×
Fig. 06

Affinity by region

Affinity by region — Mountain West Conference, United States
0.18×1.00×7.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain West Conference audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain West Conference audience
#·InterestCategoryAffinity×
01Erin AndrewsSports53.46×
02EtniesFashion & Accessoires25.56×
03University of Hawaii at ManoaBusiness & Career19.24×
04Ivy LeagueBusiness & Career17.42×
05Big 12 ConferenceSports13.94×
06FlightAwareTravel & Leisure8.52×
07Colorado AvalancheSports8.52×
08Sharon OsbourneMovies & TV8.52×
09Josh DuhamelFashion & Accessoires8.52×
10Sophia BushMovies & TV8.52×
11Seth GreenMovies & TV8.52×
12Rose McGowanMovies & TV8.52×
13Florida PanthersSports7.76×
14Utah JazzSports4.37×
15CBS SportsMovies & TV2.50×
16Panda ExpressFood & Beverages2.12×
17UniversityBusiness & Career1.76×
18MSNNews1.74×
19Pizza HutFood & Beverages1.55×
20Capital OneBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain West Conference audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain West Conference audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.76×
Community OrientationOPEN1.51×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain West Conference audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Healthy LifestyleBALANCE0.85×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountain West Conference have in United States?

Mountain West Conference has an estimated audience of 1,056,419 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mountain West Conference fans?

45.6% of Mountain West Conference fans are female, 54.4% are male, with an average age of 42.6 years.

03

Which brands do Mountain West Conference fans like most?

Mountain West Conference fans show strongest brand affinity for Erin Andrews (53.46×), Ivy League (17.42×), and Big 12 Conference (13.94×) over the country average.

04

Where do Mountain West Conference fans live in United States?

Mountain West Conference fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New Mexico (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mountain West Conference fans also like?

Beyond Mountain West Conference itself, the audience over-indexes on Ivy League (17.42×), Big 12 Conference (13.94×), FlightAware (8.52×), and Colorado Avalanche (8.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Mountain West Conference audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain West Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →