Mountain West Conference Audience in United States

Mountain West Conference logo

Mountain West Conference has an estimated audience of 1,056,679 people in United States. 45.6% are female, 54.4% are male, average age 42.6. Top regions: California, Texas, Idaho. Top brand affinities: Sailor, Israel, Pro-Ject, Jeep Wagoneer, Staycation.

The average Mountain West Conference fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Idaho. Top brand affinities include Sailor, Israel, Pro-Ject, with strongest over-indexing on Sailor (7.6× the country average). Demographically, the Mountain West Conference audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Mountain West Conference fans

Demographic split for Mountain West Conference audience in United States
MetricValue
Female45.6%
Male54.4%
Average age42.6
Estimated audience size1,056,679

Audience persona

The typical Mountain West Conference fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Mountain West Conference in United States
RegionReachAffinity
California75,1730.65×
Texas41,7850.46×
Idaho34,0036.42×
New Mexico32,6996.17×
Colorado28,1731.69×
Utah25,5202.7×
Nevada23,3272.28×
Washington23,2641.1×
Illinois18,9060.54×
Arizona18,6560.86×
Oregon17,5261.45×
Florida14,5110.2×
Ohio12,9120.4×
Wyoming12,6698.09×
Hawaii10,4752.31×
Georgia10,2140.31×
New York10,0680.17×
Michigan9,2550.33×
North Carolina9,2270.29×
Pennsylvania9,2110.26×
Tennessee8,3500.39×
Virginia7,0200.27×
Indiana6,9260.36×
Oklahoma6,0800.52×
Missouri6,0660.36×
Minnesota5,8430.39×
Montana5,7281.95×
Iowa5,7130.66×
Alabama5,6870.39×
Nebraska5,6101.06×
Wisconsin5,2190.33×
Kentucky5,0820.38×
South Carolina4,9440.31×
New Jersey4,7850.18×
Kansas4,4940.54×
Maryland3,9490.22×
Louisiana3,8910.29×
Massachusetts3,7440.18×
North Dakota3,5911.65×
Arkansas3,2510.37×
South Dakota2,8271.16×
Mississippi2,7570.32×
Connecticut2,2260.21×
West Virginia1,9630.4×
Washington, District of Columbia1,0350.33×
Alaska6880.3×
New Hampshire6600.16×
Maine6140.16×
Rhode Island5930.18×
Delaware5210.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain West Conference audience
BrandAffinityCategory
Sailor7.6×Travel & Leisure
Israel3.26×Travel & Leisure
Pro-Ject3.45×Music & Radio
Jeep Wagoneer4.03×Cars & Mobility
Staycation2.18×Home & Garden
Bank account1.62×Business & Career
Jesse Plemons1.82×Movies & TV
Home staging2.69×Home & Garden
Rajasthan8.52×Travel & Leisure
Urban horticulture1.82×Home & Garden
Cam Ward1.9×Sports
Historic site2.09×Arts & Culture
UK garage2.48×Music & Radio
edureka16.41×Business & Career
Nebraska Cornhuskers football1.56×Sports
Takers4.03×Movies & TV
JamBase4.78×Music & Radio
Kerang2.75×Travel & Leisure
Jeep Grand Cherokee (WJ)2.47×Cars & Mobility
Pai gow8.52×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain West Conference audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Early Adopter MentalityPOWER1.32
Community OrientationOPEN1.29
Sports ActivityPOWER1.2
TravellingTHRILL1.14
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Mountain West Conference
CountryShare
United States86.4%
Japan5.0%
Canada1.7%

See Mountain West Conference audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Mountain West Conference have in United States?

Mountain West Conference has an estimated audience of 1,056,679 people in United States, concentrated in California and Texas.

What is the gender split and age of Mountain West Conference fans?

45.6% of Mountain West Conference fans are female, 54.4% are male, with an average age of 42.6 years.

Which brands do Mountain West Conference fans like most?

Mountain West Conference fans show strongest brand affinity for Sailor (7.6×), Israel (3.26×), and Pro-Ject (3.45×) over the country average.

Where do Mountain West Conference fans live in United States?

Mountain West Conference fans in United States are most concentrated in California (reach 75,173), Texas (reach 41,785), and Idaho (reach 34,003). These three regions account for the largest share of the active audience.

What other brands do Mountain West Conference fans also like?

Beyond Mountain West Conference itself, the audience over-indexes on Israel (3.26×), Pro-Ject (3.45×), Jeep Wagoneer (4.03×), and Staycation (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain West Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.