Etnies Audience in United States

Etnies logo

Etnies has an estimated audience of 354,029 people in United States. 24.6% are female, 75.4% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Kith, Dave Mirra, Circa (company), DVS Shoes, DC Shoes.

The average Etnies fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kith, Dave Mirra, Circa (company), with strongest over-indexing on Kith (83.68× the country average). Demographically, the Etnies audience skews more male with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Etnies fans

Demographic split for Etnies audience in United States
MetricValue
Female24.6%
Male75.4%
Average age31.2
Estimated audience size354,029

Audience persona

The typical Etnies fan in United States is more male, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kith.

Top regions in United States

Top regions ranked by reach for Etnies in United States
RegionReachAffinity
California60,2831.55×
Texas26,5090.87×
Florida18,7590.78×
New York12,9350.65×
Pennsylvania11,7430.99×
Ohio10,4110.95×
Arizona10,2631.42×
North Carolina9,6130.9×
Washington9,1991.3×
Illinois9,0920.77×
Michigan8,5230.92×
Georgia8,3100.76×
Colorado7,5191.35×
Virginia7,1260.83×
Tennessee7,1001×
New Jersey6,8690.76×
Oregon6,3421.56×
Minnesota6,2041.22×
Indiana6,0100.93×
Missouri5,7591.01×
Massachusetts5,5470.8×
Wisconsin5,4941.03×
Utah5,2991.67×
Nevada4,8441.41×
South Carolina4,5170.85×
Kentucky4,4271×
Maryland4,0540.67×
Oklahoma3,9221×
Alabama3,8240.77×
Iowa3,2331.11×
Louisiana3,0970.68×
Connecticut2,7970.79×
Kansas2,7560.99×
Arkansas2,4000.82×
Idaho2,3661.33×
New Mexico1,8531.04×
New Hampshire1,7491.25×
West Virginia1,7311.05×
Mississippi1,7180.59×
Nebraska1,6730.94×
Maine1,4001.1×
Hawaii1,3630.9×
Montana1,1571.18×
Rhode Island9490.84×
North Dakota8831.21×
South Dakota8821.08×
Alaska8391.11×
Delaware6760.69×
Vermont5890.95×
Wyoming5701.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Etnies audience
BrandAffinityCategory
Kith83.68×Fashion & Accessoires
Dave Mirra142.32×Sports
Circa (company)53.28×Sports
DVS Shoes149.09×Fashion & Accessoires
DC Shoes33.35×Fashion & Accessoires
Blue Heelers37.66×Fashion & Accessoires
Surfrider121.4×Politics & Society
LASCANA106.16×Fashion & Accessoires
Supra Footwear219.01×Fashion & Accessoires
Toca Boca34.86×Games
Asurion27.51×Business & Career
Terry Kennedy (skateboarder)91.13×Sports
Skate (video game)38.28×Games
PJ Ladd163.39×
Onitsuka Tiger22.21×Fashion & Accessoires
Blackbaud26.04×Technology & Electronics
Daewon Song139.15×Sports
Tom Carroll (surfer)169.02×Sports
Pilot Flying J8.02×Cars & Mobility
Mountain West Conference25.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Etnies audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.91
SustainabilityBALANCE2.53
Early Adopter MentalityPOWER2.47
Luxury OrientationPREMIUM2.32
Design AffinityPREMIUM2.1
Risk AppetiteTHRILL1.86

Worldwide distribution

Worldwide audience distribution share by country for Etnies
CountryShare
United States31.5%
United Kingdom8.9%
Japan8.5%

See Etnies audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Etnies have in United States?

Etnies has an estimated audience of 354,029 people in United States, concentrated in California and Texas.

What is the gender split and age of Etnies fans?

24.6% of Etnies fans are female, 75.4% are male, with an average age of 31.2 years.

Which brands do Etnies fans like most?

Etnies fans show strongest brand affinity for Kith (83.68×), Dave Mirra (142.32×), and Circa (company) (53.28×) over the country average.

Where do Etnies fans live in United States?

Etnies fans in United States are most concentrated in California (reach 60,283), Texas (reach 26,509), and Florida (reach 18,759). These three regions account for the largest share of the active audience.

What other brands do Etnies fans also like?

Beyond Etnies itself, the audience over-indexes on Dave Mirra (142.32×), Circa (company) (53.28×), DVS Shoes (149.09×), and DC Shoes (33.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Etnies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.