Rascasse Audience Intelligence

Etnies Target Market in United States

A data profile of the people who buy, follow and care about Etnies in United States — modelled from more than twelve digital signal sources. Etnies has an estimated audience of 355,393 people in United States.

#18among Mainstream fashion in United States#4570among Brand in United States#1492in Fashion & Accessoires

The average Etnies fan in United States is 31.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kith, Dave Mirra, Circa (company), with strongest over-indexing on Kith (83.68× the country average).

Demographically, the Etnies audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Etnies fan in United States is more male, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kith.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Etnies profile in United States.

Audience size
355K
in United States
Gender
24.6%♀
75.4% male
Age
31.2
average years
Country rank
#44265
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Etnies

24.6% are female, 75.4% are male, average age 31.2.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for Etnies audience in United States
MetricValue
Female24.6%
Male75.4%
Average age31.2
Estimated audience size355,393
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Etnies audience in United States
Age bracketShare%
16-1935%
20-2929%
30-3920%
40-4911%
50+5%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Etnies audience comes from United States.

Worldwide audience distribution share by country for Etnies
CountryShare
United States31.5%
United Kingdom8.9%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Etnies audience in United States is strongest.

Fig. 05

Top regions by affinity

Etnies customers by region in United States
#RegionReachAffinity×
01Utah~5K1.60×
02Oregon~6K1.49×
03California~50K1.39×
04Idaho~2K1.37×
05Arizona~9K1.29×
06Nevada~4K1.27×
07Colorado~7K1.26×
08Washington~9K1.23×
09North Dakota<1K1.23×
10Montana~1K1.20×
11New Hampshire~2K1.18×
12Minnesota~6K1.17×
13Maine~1K1.12×
14South Dakota<1K1.10×
15Alaska<1K1.10×
16Iowa~3K1.09×
17West Virginia~2K1.09×
18New Mexico~2K1.08×
19Kentucky~5K1.04×
20Wisconsin~5K1.03×
21Tennessee~7K1.01×
22Missouri~6K1.00×
23Nebraska~2K1.00×
24Vermont<1K1.00×
25Oklahoma~4K0.99×
26Kansas~3K0.97×
27Pennsylvania~10K0.95×
28Ohio~10K0.95×
29Indiana~6K0.94×
30Michigan~8K0.91×
31Rhode Island~1K0.91×
32North Carolina~10K0.90×
33Hawaii~1K0.89×
34Arkansas~3K0.88×
35South Carolina~5K0.87×
36Texas~30K0.84×
37Virginia~7K0.84×
38Delaware<1K0.82×
39Alabama~4K0.81×
40Connecticut~3K0.81×
41Massachusetts~6K0.79×
42Florida~20K0.77×
43Louisiana~3K0.76×
44Illinois~9K0.74×
45Georgia~8K0.74×
46New Jersey~7K0.73×
47Mississippi~2K0.72×
48Maryland~4K0.70×
49Washington, District of Columbia<1K0.68×
50New York~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Etnies, United States
0.65×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Etnies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Etnies audience
#·InterestCategoryAffinity×
01Supra FootwearFashion & Accessoires219.01×
02Tom Carroll (surfer)Sports169.02×
03PJ LaddPerson163.39×
04DVS ShoesFashion & Accessoires149.09×
05Dave MirraSports142.32×
06Daewon SongSports139.15×
07SurfriderPolitics & Society121.40×
08LASCANAFashion & Accessoires106.16×
09Terry Kennedy (skateboarder)Sports91.13×
10Globe InternationalFashion & Accessoires86.66×
11KithFashion & Accessoires83.68×
12Circa (company)Sports53.28×
13Skate (video game)Games38.28×
14Blue HeelersFashion & Accessoires37.66×
15Toca BocaGames34.86×
16DC ShoesFashion & Accessoires33.35×
17AsurionBusiness & Career27.51×
18BlackbaudTechnology & Electronics26.04×
19Onitsuka TigerFashion & Accessoires22.21×
20Pilot Flying JCars & Mobility8.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Etnies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Etnies audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
SustainabilityBALANCE1.34×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Etnies audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Convenience OrientationPREMIUM0.81×
Community OrientationOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Etnies's target market in United States?

Etnies's target market in United States covers an estimated 355,393 people, concentrated in California and Texas.

02

What is the gender split and age of Etnies customers?

24.6% of the Etnies audience are female, 75.4% are male, with an average age of 31.2 years.

03

Which brands do Etnies fans like most?

Etnies fans show strongest brand affinity for Kith (83.68×), Dave Mirra (142.32×), and Circa (company) (53.28×) over the country average.

04

Where do Etnies fans live in United States?

Etnies fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Etnies fans also like?

Beyond Etnies itself, the audience over-indexes on Dave Mirra (142.32×), Circa (company) (53.28×), DVS Shoes (149.09×), and DC Shoes (33.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See Etnies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Etnies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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