Rascasse Audience Intelligence

Circa (company) Target Market in United States

A data profile of the people who buy, follow and care about Circa (company) in United States — modelled from more than twelve digital signal sources. Circa (company) has an estimated audience of 1,768,456 people in United States.

#1609among Brand in United States#1406in Sports

The average Circa (company) fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Virginia, Nevada.

Top brand affinities include Little Richard, Úrsula Corberó, Freddie Freeman, with strongest over-indexing on Little Richard (63.85× the country average).

Demographically, the Circa (company) audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Circa (company) fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Little Richard.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Circa (company) profile in United States.

Audience size
1.8M
in United States
Gender
62.0%♀
38.0% male
Age
42.4
average years
Country rank
#15672
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Circa (company)

62.0% are female, 38.0% are male, average age 42.4.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Circa (company) audience in United States
MetricValue
Female62.0%
Male38.0%
Average age42.4
Estimated audience size1,768,456
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Circa (company) audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3916%
40-4923%
50+30%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Circa (company) audience comes from United States.

Worldwide audience distribution share by country for Circa (company)
CountryShare
United States55.4%
United Kingdom7.7%
Australia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Circa (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Circa (company) customers by region in United States
#RegionReachAffinity×
01Nevada~100K6.00×
02Washington, District of Columbia~20K4.65×
03Virginia~100K2.42×
04Hawaii~10K1.58×
05Tennessee~50K1.40×
06California~200K1.26×
07Maryland~30K1.05×
08Washington~40K1.03×
09North Carolina~50K1.02×
10South Carolina~30K0.98×
11Georgia~50K0.96×
12Colorado~30K0.96×
13Wisconsin~20K0.93×
14North Dakota~3K0.91×
15New Jersey~40K0.90×
16Montana~4K0.88×
17Alaska~3K0.88×
18South Dakota~4K0.87×
19Nebraska~8K0.84×
20Kansas~10K0.83×
21Arizona~30K0.82×
22Iowa~10K0.81×
23Idaho~7K0.81×
24Vermont~3K0.81×
25Massachusetts~30K0.80×
26New Mexico~7K0.80×
27Illinois~50K0.78×
28Minnesota~20K0.78×
29Alabama~20K0.78×
30Oregon~20K0.76×
31Missouri~20K0.75×
32Utah~10K0.75×
33New Hampshire~5K0.75×
34Indiana~20K0.74×
35Maine~5K0.74×
36Rhode Island~4K0.74×
37Oklahoma~10K0.73×
38Kentucky~20K0.71×
39West Virginia~6K0.71×
40Delaware~4K0.71×
41Louisiana~20K0.70×
42Arkansas~10K0.69×
43Pennsylvania~40K0.67×
44Connecticut~10K0.67×
45Mississippi~10K0.67×
46Texas~100K0.66×
47New York~70K0.66×
48Florida~80K0.65×
49Ohio~40K0.65×
50Michigan~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Circa (company), United States
0.64×1.00×6.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Circa (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Circa (company) audience
#·InterestCategoryAffinity×
01Úrsula CorberóMovies & TV74.92×
02Little RichardMusic & Radio63.85×
03EtniesFashion & Accessoires53.28×
04Rodney MullenSports43.14×
05ShoeDazzleFashion & Accessoires37.07×
06Buddy HollyMusic & Radio32.09×
07Freddie FreemanSports28.73×
08Wale (rapper)Music & Radio24.97×
09Sam CookeMusic & Radio23.32×
10Chuck BerryMusic & Radio20.00×
11Jerry Lee LewisMusic & Radio20.00×
12Crazy, Stupid, Love.Movies & TV16.83×
13Armageddon (1998 film)Movies & TV15.23×
14MauricesFashion & Accessoires13.70×
15Community centrePolitics & Society11.52×
16Sharon StoneMovies & TV8.54×
17Pedro PascalMovies & TV7.29×
18National Women's Soccer LeagueSports4.70×
19Planet FitnessSports2.49×
20Macy'sShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Circa (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Circa (company) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN4.91×
PatriotismCONSERVATISM1.95×
IndividualismJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Circa (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
MindfulnessBALANCE0.86×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Circa (company)'s target market in United States?

Circa (company)'s target market in United States covers an estimated 1,768,456 people, concentrated in California and Virginia.

02

What is the gender split and age of Circa (company) customers?

62.0% of the Circa (company) audience are female, 38.0% are male, with an average age of 42.4 years.

03

Which brands do Circa (company) fans like most?

Circa (company) fans show strongest brand affinity for Little Richard (63.85×), Úrsula Corberó (74.92×), and Freddie Freeman (28.73×) over the country average.

04

Where do Circa (company) fans live in United States?

Circa (company) fans in United States are most concentrated in California (reach ~200K), Virginia (reach ~100K), and Nevada (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Circa (company) fans also like?

Beyond Circa (company) itself, the audience over-indexes on Úrsula Corberó (74.92×), Freddie Freeman (28.73×), Buddy Holly (32.09×), and ShoeDazzle (37.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Circa (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Circa (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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