Rascasse Audience Intelligence

ShoeDazzle Target Market in United States

A data profile of the people who buy, follow and care about ShoeDazzle in United States — modelled from more than twelve digital signal sources. ShoeDazzle has an estimated audience of 1,358,815 people in United States.

#27among Footwear in United States#1946among Brand in United States#819in Fashion & Accessoires

The average ShoeDazzle fan in United States is 36.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Circa (company), Shoe Carnival, Liam Hemsworth, with strongest over-indexing on Circa (company) (37.07× the country average).

Demographically, the ShoeDazzle audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ShoeDazzle fan in United States is more female, around 36.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Circa (company).

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ShoeDazzle profile in United States.

Audience size
1.4M
in United States
Gender
92.0%♀
8.0% male
Age
36.7
average years
Country rank
#19081
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ShoeDazzle

92.0% are female, 8.0% are male, average age 36.7.

Fig. 02

Gender split

92.0%
Female
8.0%
Male
Demographic split for ShoeDazzle audience in United States
MetricValue
Female92.0%
Male8.0%
Average age36.7
Estimated audience size1,358,815
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the ShoeDazzle audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3923%
40-4921%
50+11%
Fig. 04

Worldwide distribution

91.0%

of the worldwide ShoeDazzle audience comes from United States.

Worldwide audience distribution share by country for ShoeDazzle
CountryShare
United States91.0%
Canada5.8%
India0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ShoeDazzle audience in United States is strongest.

Fig. 05

Top regions by affinity

ShoeDazzle customers by region in United States
#RegionReachAffinity×
01Georgia~80K1.92×
02Mississippi~20K1.78×
03Maryland~40K1.75×
04Alabama~30K1.63×
05Louisiana~30K1.50×
06South Carolina~30K1.48×
07Delaware~6K1.47×
08North Carolina~60K1.36×
09New Mexico~9K1.36×
10Michigan~50K1.25×
11Arkansas~10K1.24×
12Connecticut~20K1.22×
13Virginia~40K1.21×
14Tennessee~30K1.21×
15Nevada~20K1.18×
16New Jersey~40K1.15×
17Illinois~50K1.13×
18Ohio~50K1.13×
19Missouri~30K1.12×
20Texas~100K1.08×
21Washington, District of Columbia~4K1.08×
22New York~80K1.06×
23Pennsylvania~50K1.03×
24Indiana~30K1.01×
25Rhode Island~4K1.01×
26Florida~90K0.96×
27Oklahoma~10K0.95×
28Kentucky~20K0.93×
29Colorado~20K0.92×
30North Dakota~3K0.90×
31Kansas~10K0.89×
32Arizona~20K0.85×
33Massachusetts~20K0.85×
34West Virginia~5K0.84×
35Wisconsin~20K0.83×
36Wyoming~2K0.78×
37Minnesota~10K0.76×
38Alaska~2K0.76×
39Nebraska~5K0.75×
40South Dakota~2K0.74×
41Idaho~5K0.72×
42Iowa~8K0.69×
43Utah~8K0.66×
44Montana~3K0.66×
45New Hampshire~4K0.65×
46California~100K0.64×
47Washington~20K0.63×
48Maine~3K0.62×
49Oregon~9K0.57×
50Hawaii~3K0.52×
Fig. 06

Affinity by region

Affinity by region — ShoeDazzle, United States
0.52×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ShoeDazzle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ShoeDazzle audience
#·InterestCategoryAffinity×
01San Diego Harley-DavidsonBrand71.35×
02The Huntsman: Winter's WarMovies & TV40.14×
03Circa (company)Sports37.07×
04Melrose PlaceMovies & TV29.90×
05Boots RileyMovies & TV28.33×
06Osiris ShoesFashion & Accessoires24.69×
07Payless ShoeSourceFashion & Accessoires20.97×
08Shoe CarnivalFashion & Accessoires17.32×
09JustFabFashion & Accessoires16.77×
10Liam HemsworthMovies & TV14.50×
11Taylor LautnerMovies & TV14.21×
12Golden GooseFashion & Accessoires13.64×
13Rack Room ShoesFashion & Accessoires10.05×
14SaversShopping8.55×
15Famous FootwearFood & Beverages7.86×
16QueensTravel & Leisure4.46×
17MarshallsFashion & Accessoires3.33×
18Heart (novel)Literature2.98×
19Macy'sShopping2.46×
20Kohl'sShopping2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ShoeDazzle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ShoeDazzle audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.69×
CreativityOPEN1.50×
ExtroversionTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ShoeDazzle audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Early Adopter MentalityPOWER0.91×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ShoeDazzle's target market in United States?

ShoeDazzle's target market in United States covers an estimated 1,358,815 people, concentrated in Texas and California.

02

What is the gender split and age of ShoeDazzle customers?

92.0% of the ShoeDazzle audience are female, 8.0% are male, with an average age of 36.7 years.

03

Which brands do ShoeDazzle fans like most?

ShoeDazzle fans show strongest brand affinity for Circa (company) (37.07×), Shoe Carnival (17.32×), and Liam Hemsworth (14.5×) over the country average.

04

Where do ShoeDazzle fans live in United States?

ShoeDazzle fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do ShoeDazzle fans also like?

Beyond ShoeDazzle itself, the audience over-indexes on Shoe Carnival (17.32×), Liam Hemsworth (14.5×), Famous Footwear (7.86×), and JustFab (16.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See ShoeDazzle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ShoeDazzle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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