Payless ShoeSource Audience in United States

Payless ShoeSource logo

Payless ShoeSource has an estimated audience of 935,499 people in United States. 72.7% are female, 27.3% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, UK garage, Elsword, Noodle (Gorillaz), Staycation.

The average Payless ShoeSource fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, UK garage, Elsword, with strongest over-indexing on Mothercare (7.08× the country average). Demographically, the Payless ShoeSource audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Payless ShoeSource fans

Demographic split for Payless ShoeSource audience in United States
MetricValue
Female72.7%
Male27.3%
Average age40.0
Estimated audience size935,499

Audience persona

The typical Payless ShoeSource fan in United States is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Payless ShoeSource in United States
RegionReachAffinity
California114,7341.12×
Texas88,0181.09×
Florida65,8761.04×
New York47,1050.9×
Illinois33,4091.07×
Pennsylvania31,8271.01×
Ohio31,8111.1×
Georgia28,8411×
Michigan26,4141.08×
Arizona25,7101.35×
North Carolina24,9230.89×
Virginia22,2390.98×
Washington20,4851.09×
New Jersey20,1370.85×
Indiana19,3171.13×
Tennessee18,8861.01×
Missouri18,0811.2×
Massachusetts15,1640.82×
Colorado15,1021.02×
Minnesota14,8421.11×
Maryland14,8030.92×
Louisiana14,2761.18×
Oklahoma13,8261.33×
Oregon13,5901.27×
South Carolina13,1700.94×
Alabama12,8540.98×
Wisconsin12,7130.9×
Kentucky11,6040.99×
Utah10,1441.21×
Kansas9,8871.34×
Iowa9,1521.19×
Arkansas8,7021.13×
Connecticut8,6100.92×
Nevada8,5900.95×
Mississippi8,5831.11×
Nebraska5,6901.21×
Idaho4,9731.06×
New Mexico4,4960.96×
New Hampshire3,8881.05×
West Virginia3,3350.77×
Hawaii3,0300.75×
Maine2,9560.88×
Montana2,7271.05×
Rhode Island2,7060.91×
Alaska1,9130.96×
Delaware1,8770.73×
South Dakota1,7320.8×
Washington, District of Columbia1,6900.6×
North Dakota1,4220.74×
Vermont1,0700.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Payless ShoeSource audience
BrandAffinityCategory
Mothercare7.08×Kids & Family
UK garage11.25×Music & Radio
Elsword23.08×Games
Noodle (Gorillaz)4.22×Music & Radio
Staycation3.53×Home & Garden
Nationality1.97×Politics & Society
Rossmann20×Shopping
Kendra Scott1.91×Fashion & Accessoires
Saving1.86×Business & Career
ABC15 Arizona15.95×Movies & TV
Jesse Plemons1.78×Movies & TV
Calvary Chapel4.83×Politics & Society
Cam Ward1.74×Sports
Panama1.67×Travel & Leisure
Makro7.51×Food & Beverages
TeachHUB1.7×Business & Career
Lineage (Buddhism)33.01×Politics & Society
Cachorro2.24×Pets & Animals
CAC 402.17×Business & Career
Jeep Wagoneer2.3×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Payless ShoeSource audience
TraitClusterScore
Price SensitivityPREMIUM2.21
IndulgenceJOY1.61
Family OrientationCONSERVATISM1.49
ExtroversionTHRILL1.47
Convenience OrientationPREMIUM1.38
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Payless ShoeSource
CountryShare
United States71.7%
Australia8.1%
Canada7.9%

See Payless ShoeSource audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Payless ShoeSource have in United States?

Payless ShoeSource has an estimated audience of 935,499 people in United States, concentrated in California and Texas.

What is the gender split and age of Payless ShoeSource fans?

72.7% of Payless ShoeSource fans are female, 27.3% are male, with an average age of 40.0 years.

Which brands do Payless ShoeSource fans like most?

Payless ShoeSource fans show strongest brand affinity for Mothercare (7.08×), UK garage (11.25×), and Elsword (23.08×) over the country average.

Where do Payless ShoeSource fans live in United States?

Payless ShoeSource fans in United States are most concentrated in California (reach 114,734), Texas (reach 88,018), and Florida (reach 65,876). These three regions account for the largest share of the active audience.

What other brands do Payless ShoeSource fans also like?

Beyond Payless ShoeSource itself, the audience over-indexes on UK garage (11.25×), Elsword (23.08×), Noodle (Gorillaz) (4.22×), and Staycation (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Payless ShoeSource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.