Rascasse Audience Intelligence

Toms Shoes Target Market in United States

A data profile of the people who buy, follow and care about Toms Shoes in United States — modelled from more than twelve digital signal sources. Toms Shoes has an estimated audience of 2,293,482 people in United States.

#16among Footwear in United States#1282among Brand in United States#578in Fashion & Accessoires

The average Toms Shoes fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arlington, Texas, Old Navy, Birkenstock, with strongest over-indexing on Arlington, Texas (8.72× the country average).

Demographically, the Toms Shoes audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toms Shoes fan in United States is more female, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Arlington, Texas.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toms Shoes profile in United States.

Audience size
2.3M
in United States
Gender
84.2%♀
15.8% male
Age
42.1
average years
Country rank
#12760
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Toms Shoes

84.2% are female, 15.8% are male, average age 42.1.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for Toms Shoes audience in United States
MetricValue
Female84.2%
Male15.8%
Average age42.1
Estimated audience size2,293,482
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Toms Shoes audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

62.2%

of the worldwide Toms Shoes audience comes from United States.

Worldwide audience distribution share by country for Toms Shoes
CountryShare
United States62.2%
United Kingdom11.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toms Shoes audience in United States is strongest.

Fig. 05

Top regions by affinity

Toms Shoes customers by region in United States
#RegionReachAffinity×
01Vermont~5K1.27×
02New Hampshire~10K1.24×
03Massachusetts~50K1.19×
04South Carolina~40K1.19×
05Maine~10K1.19×
06North Carolina~80K1.18×
07Arkansas~20K1.15×
08Rhode Island~8K1.14×
09California~300K1.13×
10Connecticut~30K1.12×
11Tennessee~50K1.11×
12Oregon~30K1.10×
13Nebraska~10K1.10×
14Colorado~40K1.08×
15Virginia~60K1.06×
16Kentucky~30K1.06×
17Montana~7K1.04×
18West Virginia~10K1.03×
19Mississippi~20K1.01×
20Delaware~6K1.01×
21Oklahoma~30K1.00×
22Idaho~10K1.00×
23Texas~200K0.98×
24Georgia~70K0.98×
25Kansas~20K0.98×
26Illinois~70K0.97×
27Utah~20K0.97×
28Washington, District of Columbia~7K0.97×
29Maryland~40K0.95×
30Missouri~30K0.95×
31Pennsylvania~70K0.94×
32New Jersey~50K0.94×
33New York~100K0.93×
34Ohio~70K0.93×
35Alabama~30K0.93×
36Iowa~20K0.93×
37Washington~40K0.92×
38Indiana~40K0.92×
39Wisconsin~30K0.92×
40Alaska~4K0.92×
41Louisiana~30K0.91×
42Minnesota~30K0.90×
43South Dakota~5K0.90×
44North Dakota~4K0.89×
45Michigan~50K0.87×
46Arizona~40K0.86×
47New Mexico~10K0.86×
48Florida~100K0.85×
49Nevada~20K0.85×
50Hawaii~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Toms Shoes, United States
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toms Shoes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toms Shoes audience
#·InterestCategoryAffinity×
01Osiris ShoesFashion & Accessoires16.89×
02Arlington, TexasTravel & Leisure8.72×
03J.Crew FactoryShopping5.44×
04Shoe CarnivalFashion & Accessoires5.11×
05Famous FootwearFood & Beverages4.71×
06BirkenstockFashion & Accessoires4.38×
07Aerie (American Eagle Outfitters)Brand3.29×
08QueensTravel & Leisure2.50×
09Nordstrom rackFashion & Accessoires2.15×
10Old NavyFashion & Accessoires2.13×
11MarshallsFashion & Accessoires2.06×
12Family (biology)Kids & Family1.97×
13Heart (novel)Literature1.91×
14GodPolitics & Society1.79×
15Hobby LobbyHome & Garden1.78×
16Macy'sShopping1.78×
17Kohl'sShopping1.70×
18DressesFashion & Accessoires1.58×
19Women's clothingFashion & Accessoires1.52×
20CostcoShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toms Shoes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toms Shoes audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
Design AffinityPREMIUM1.52×
CreativityOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toms Shoes audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.86×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Toms Shoes's target market in United States?

Toms Shoes's target market in United States covers an estimated 2,293,482 people, concentrated in California and Texas.

02

What is the gender split and age of Toms Shoes customers?

84.2% of the Toms Shoes audience are female, 15.8% are male, with an average age of 42.1 years.

03

Which brands do Toms Shoes fans like most?

Toms Shoes fans show strongest brand affinity for Arlington, Texas (8.72×), Old Navy (2.13×), and Birkenstock (4.38×) over the country average.

04

Where do Toms Shoes fans live in United States?

Toms Shoes fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Toms Shoes fans also like?

Beyond Toms Shoes itself, the audience over-indexes on Old Navy (2.13×), Birkenstock (4.38×), Famous Footwear (4.71×), and J.Crew Factory (5.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See Toms Shoes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toms Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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