Toms Shoes Audience in United States

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Toms Shoes has an estimated audience of 2,286,914 people in United States. 84.2% are female, 15.8% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Shoes (American band), Arlington, Texas, Old Navy, Birkenstock, Famous Footwear.

The average Toms Shoes fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shoes (American band), Arlington, Texas, Old Navy, with strongest over-indexing on Shoes (American band) (17.9× the country average). Demographically, the Toms Shoes audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Toms Shoes fans

Demographic split for Toms Shoes audience in United States
MetricValue
Female84.2%
Male15.8%
Average age42.1
Estimated audience size2,286,914

Audience persona

The typical Toms Shoes fan in United States is more female, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Toms Shoes in United States
RegionReachAffinity
California285,5751.14×
Texas184,8410.94×
Florida126,2550.82×
New York123,3470.97×
North Carolina82,9331.21×
Illinois78,0231.02×
Pennsylvania69,9400.91×
Ohio69,5750.99×
Georgia68,1800.97×
Virginia59,5281.07×
Michigan55,1870.92×
Massachusetts54,7311.21×
New Jersey54,3720.93×
Tennessee50,6691.1×
Washington43,0910.94×
Colorado41,8611.16×
Indiana40,9390.98×
South Carolina40,6161.18×
Arizona39,5590.85×
Maryland38,6420.98×
Missouri36,1850.98×
Wisconsin32,6040.95×
Kentucky30,8511.08×
Minnesota30,7430.94×
Oregon29,3651.12×
Alabama29,1650.91×
Louisiana26,6480.9×
Connecticut26,1341.14×
Oklahoma25,2841×
Arkansas21,1281.12×
Utah19,0160.93×
Kansas18,0941×
Nevada18,0900.82×
Mississippi17,8300.95×
Iowa17,8070.95×
Nebraska12,5781.1×
New Hampshire11,3941.26×
Idaho11,2240.98×
West Virginia10,7841.01×
Maine10,0621.23×
New Mexico9,4410.82×
Rhode Island8,3381.15×
Hawaii7,4230.76×
Washington, District of Columbia6,7670.98×
Montana6,4121.01×
Delaware5,9800.95×
Vermont5,2571.31×
South Dakota4,4620.84×
Alaska4,1440.85×
North Dakota3,8350.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toms Shoes audience
BrandAffinityCategory
Shoes (American band)17.9×Music & Radio
Arlington, Texas8.72×Travel & Leisure
Old Navy2.13×Fashion & Accessoires
Birkenstock4.38×Fashion & Accessoires
Famous Footwear4.71×Food & Beverages
J.Crew Factory5.44×Shopping
Marshalls2.06×Fashion & Accessoires
God1.79×Politics & Society
Hobby Lobby1.78×Home & Garden
Heart (novel)1.91×Literature
Kohl's1.7×Shopping
Macy's1.59×Shopping
Macy's1.78×Shopping
Nordstrom rack2.15×Fashion & Accessoires
Osiris Shoes16.89×Fashion & Accessoires
Crocs3.64×Fashion & Accessoires
Shoe Carnival5.11×Fashion & Accessoires
Aerie (American Eagle Outfitters)3.29×
Women's clothing1.52×Fashion & Accessoires
Queens2.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toms Shoes audience
TraitClusterScore
SustainabilityBALANCE2.94
Design AffinityPREMIUM1.64
ExtroversionTHRILL1.51
CreativityOPEN1.48
Price SensitivityPREMIUM1.45
Healthy LifestyleBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Toms Shoes
CountryShare
United States61.6%
United Kingdom10.9%
Canada4.3%

See Toms Shoes audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Toms Shoes have in United States?

Toms Shoes has an estimated audience of 2,286,914 people in United States, concentrated in California and Texas.

What is the gender split and age of Toms Shoes fans?

84.2% of Toms Shoes fans are female, 15.8% are male, with an average age of 42.1 years.

Which brands do Toms Shoes fans like most?

Toms Shoes fans show strongest brand affinity for Shoes (American band) (17.9×), Arlington, Texas (8.72×), and Old Navy (2.13×) over the country average.

Where do Toms Shoes fans live in United States?

Toms Shoes fans in United States are most concentrated in California (reach 285,575), Texas (reach 184,841), and Florida (reach 126,255). These three regions account for the largest share of the active audience.

What other brands do Toms Shoes fans also like?

Beyond Toms Shoes itself, the audience over-indexes on Arlington, Texas (8.72×), Old Navy (2.13×), Birkenstock (4.38×), and Famous Footwear (4.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toms Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.