Rascasse Audience Intelligence

Arlington, Texas Audience in United States

A data profile of the people who buy, follow and care about Arlington, Texas in United States — modelled from more than twelve digital signal sources. Arlington, Texas has an estimated audience of 6,173,087 people in United States.

#372among POI in United States#471in Travel & Leisure

The average Arlington, Texas fan in United States is 41.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include United Airlines, Dallas Mavericks, Portland Trail Blazers, with strongest over-indexing on United Airlines (6.43× the country average).

Demographically, the Arlington, Texas audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arlington, Texas fan in United States is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for United Airlines.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arlington, Texas profile in United States.

Audience size
6.2M
in United States
Gender
56.7%♀
43.3% male
Age
41.3
average years
Country rank
#5593
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arlington, Texas fans

56.7% are female, 43.3% are male, average age 41.3.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Arlington, Texas audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.3
Estimated audience size6,173,087
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Arlington, Texas audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

82.7%

of the worldwide Arlington, Texas audience comes from United States.

Worldwide audience distribution share by country for Arlington, Texas
CountryShare
United States82.7%
Canada2.5%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arlington, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

Arlington, Texas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M4.16×
02Oklahoma~200K2.82×
03Louisiana~200K2.20×
04New Mexico~70K2.19×
05Arkansas~100K2.12×
06Mississippi~90K1.76×
07Kansas~80K1.65×
08Utah~70K1.25×
09Missouri~100K1.07×
10Arizona~100K1.05×
11Nebraska~30K1.04×
12Colorado~100K1.01×
13Alabama~80K0.95×
14North Dakota~10K0.94×
15Iowa~50K0.92×
16Idaho~30K0.92×
17Alaska~10K0.92×
18Hawaii~20K0.90×
19Georgia~200K0.88×
20Nevada~50K0.88×
21South Dakota~10K0.87×
22Washington, District of Columbia~20K0.86×
23Montana~10K0.85×
24Illinois~200K0.84×
25Florida~300K0.83×
26Tennessee~100K0.83×
27Indiana~90K0.82×
28Vermont~9K0.82×
29Michigan~100K0.81×
30California~500K0.80×
31Ohio~200K0.79×
32Oregon~60K0.78×
33Delaware~10K0.78×
34Virginia~100K0.77×
35Wisconsin~70K0.77×
36Minnesota~70K0.76×
37Kentucky~60K0.76×
38Washington~90K0.75×
39West Virginia~20K0.74×
40Maine~20K0.74×
41Rhode Island~10K0.74×
42South Carolina~70K0.72×
43New Hampshire~20K0.71×
44North Carolina~100K0.70×
45Connecticut~40K0.70×
46Maryland~70K0.65×
47New York~200K0.60×
48Pennsylvania~100K0.59×
49New Jersey~90K0.59×
50Massachusetts~70K0.58×
Fig. 06

Affinity by region

Affinity by region — Arlington, Texas, United States
0.58×1.00×4.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arlington, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arlington, Texas audience
#·InterestCategoryAffinity×
01Madison PettisMovies & TV14.42×
02Zero Dark ThirtyMovies & TV11.09×
03Toms ShoesFashion & Accessoires8.72×
04Taron EgertonMovies & TV7.97×
05BraveheartMovies & TV7.86×
06Mel GibsonMovies & TV7.51×
07Portland Trail BlazersSports7.35×
08Dallas MavericksSports6.86×
09United AirlinesTravel & Leisure6.43×
10Delta Air LinesTravel & Leisure5.41×
11Miami HeatSports4.29×
127-ElevenShopping3.86×
13WhataburgerFood & Beverages3.42×
14American AirlinesTravel & Leisure2.61×
15Diaper bagKids & Family2.42×
16Super BowlSports2.04×
17Nordstrom rackFashion & Accessoires1.85×
18Planet FitnessSports1.77×
19Pizza HutFood & Beverages1.73×
20SubwayFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arlington, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arlington, Texas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Convenience OrientationPREMIUM1.39×
Career OrientationPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arlington, Texas audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Luxury OrientationPREMIUM0.83×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arlington, Texas have in United States?

Arlington, Texas has an estimated audience of 6,173,087 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Arlington, Texas fans?

56.7% of Arlington, Texas fans are female, 43.3% are male, with an average age of 41.3 years.

03

Which brands do Arlington, Texas fans like most?

Arlington, Texas fans show strongest brand affinity for United Airlines (6.43×), Dallas Mavericks (6.86×), and Portland Trail Blazers (7.35×) over the country average.

04

Where do Arlington, Texas fans live in United States?

Arlington, Texas fans in United States are most concentrated in Texas (reach ~2M), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Arlington, Texas fans also like?

Beyond Arlington, Texas itself, the audience over-indexes on Dallas Mavericks (6.86×), Portland Trail Blazers (7.35×), 7-Eleven (3.86×), and American Airlines (2.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Arlington, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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