Delta Air Lines Audience in United States

Delta Air Lines logo

Delta Air Lines has an estimated audience of 6,089,620 people in United States. 54.5% are female, 45.5% are male, average age 44.3. Top regions: Florida, California, Georgia. Top brand affinities: 7-Eleven, United Airlines, American Airlines, Cooper Flagg, Dallas Mavericks.

The average Delta Air Lines fan in United States is 44.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Georgia. Top brand affinities include 7-Eleven, United Airlines, American Airlines, with strongest over-indexing on 7-Eleven (5.38× the country average). Demographically, the Delta Air Lines audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Delta Air Lines fans

Demographic split for Delta Air Lines audience in United States
MetricValue
Female54.5%
Male45.5%
Average age44.3
Estimated audience size6,089,620

Audience persona

The typical Delta Air Lines fan in United States is balanced, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for 7-Eleven.

Top regions in United States

Top regions ranked by reach for Delta Air Lines in United States
RegionReachAffinity
Florida615,4501.49×
California543,6890.81×
Georgia527,5702.81×
New York474,4011.39×
Texas334,2190.64×
Michigan242,3661.52×
Washington197,2091.61×
North Carolina178,7590.98×
Minnesota176,5202.02×
Ohio162,0560.86×
Massachusetts146,5621.22×
Illinois125,1680.62×
Virginia125,0240.84×
New Jersey114,8010.74×
Tennessee111,6810.91×
Pennsylvania111,0580.54×
Utah101,5771.86×
South Carolina98,0651.07×
Arizona96,8550.78×
Wisconsin81,9660.89×
Indiana76,8160.69×
Maryland76,7770.73×
Alabama76,6220.9×
Missouri76,3430.78×
Oregon73,3921.05×
Colorado66,9580.7×
Nevada65,4851.11×
Connecticut61,9661.01×
Kentucky59,3570.78×
Louisiana55,2120.7×
Hawaii42,3981.62×
Idaho40,8111.34×
Mississippi40,6350.81×
Oklahoma36,0760.53×
Iowa34,2690.68×
Kansas33,4290.7×
Arkansas29,4010.59×
Alaska26,9762.07×
Montana24,0381.42×
Nebraska23,6940.78×
New Hampshire20,7900.87×
New Mexico18,4320.6×
Maine18,0660.83×
Rhode Island17,3690.9×
Washington, District of Columbia15,7140.86×
North Dakota14,0141.12×
South Dakota12,0450.86×
West Virginia9,7590.34×
Delaware9,2500.55×
Vermont7,8810.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delta Air Lines audience
BrandAffinityCategory
7-Eleven5.38×Shopping
United Airlines4.89×Travel & Leisure
American Airlines2.76×Travel & Leisure
Cooper Flagg4.59×Sports
Dallas Mavericks5.02×Sports
Portland Trail Blazers5.04×Sports
Miami Heat3.76×Sports
Dallas (1978 TV series)6.51×Movies & TV
Fort Worth, Texas4.34×Travel & Leisure
NBA1.51×Sports
Telemundo3.54×Movies & TV
JetBlue3.22×Travel & Leisure
San Antonio3.5×Travel & Leisure
Major League Soccer2.98×Sports
Monterrey4.82×Travel & Leisure
Arlington, Texas5.41×Travel & Leisure
Six Flags Over Texas5.79×Travel & Leisure
University of North Texas6.15×Business & Career
Baltimore3.11×Travel & Leisure
Oklahoma2.17×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delta Air Lines audience
TraitClusterScore
IndulgenceJOY1.36
TravellingTHRILL1.32
Family OrientationCONSERVATISM1.25
Career OrientationPOWER1.23
Quality AwarenessPREMIUM1.17
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Delta Air Lines
CountryShare
United States65.5%
United Kingdom4.1%
Mexico4.0%

See Delta Air Lines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Delta Air Lines have in United States?

Delta Air Lines has an estimated audience of 6,089,620 people in United States, concentrated in Florida and California.

What is the gender split and age of Delta Air Lines fans?

54.5% of Delta Air Lines fans are female, 45.5% are male, with an average age of 44.3 years.

Which brands do Delta Air Lines fans like most?

Delta Air Lines fans show strongest brand affinity for 7-Eleven (5.38×), United Airlines (4.89×), and American Airlines (2.76×) over the country average.

Where do Delta Air Lines fans live in United States?

Delta Air Lines fans in United States are most concentrated in Florida (reach 615,450), California (reach 543,689), and Georgia (reach 527,570). These three regions account for the largest share of the active audience.

What other brands do Delta Air Lines fans also like?

Beyond Delta Air Lines itself, the audience over-indexes on United Airlines (4.89×), American Airlines (2.76×), Cooper Flagg (4.59×), and Dallas Mavericks (5.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delta Air Lines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.