Oklahoma Audience in United States

Oklahoma has an estimated audience of 32,937,454 people in United States. 54.4% are female, 45.6% are male, average age 43.4. Top regions: Texas, California, Oklahoma. Top brand affinities: MSN, Hobby Lobby, Staples (Canada), Nature, Houston Astros.

The average Oklahoma fan in United States is 43.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Oklahoma. Top brand affinities include MSN, Hobby Lobby, Staples (Canada), with strongest over-indexing on MSN (3.21× the country average). Demographically, the Oklahoma audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Oklahoma fans

Demographic split for Oklahoma audience in United States
MetricValue
Female54.4%
Male45.6%
Average age43.4
Estimated audience size32,937,454

Audience persona

The typical Oklahoma fan in United States is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Oklahoma in United States
RegionReachAffinity
Texas3,922,1111.39×
California3,086,2100.85×
Oklahoma2,790,00010.93×
Florida1,774,2550.8×
New York1,410,4600.77×
Illinois921,6510.84×
Georgia775,2150.76×
North Carolina725,8090.73×
Pennsylvania698,1170.63×
Ohio667,3460.66×
Virginia640,4130.8×
New Jersey585,4190.7×
Michigan580,3080.67×
Missouri570,5211.07×
Arizona563,9800.84×
Washington552,9830.84×
Tennessee534,9880.81×
Colorado512,8100.99×
Massachusetts480,6670.74×
Indiana433,1060.72×
Louisiana419,3030.99×
Arkansas407,5541.5×
Maryland390,0260.69×
Kansas385,2861.48×
Alabama365,0820.79×
South Carolina340,2930.69×
Wisconsin335,4480.68×
Minnesota322,7640.68×
Kentucky308,5920.75×
Oregon288,6650.76×
Nevada250,0220.78×
Utah241,7170.82×
Iowa227,0100.84×
Mississippi226,9730.84×
Connecticut224,0290.68×
New Mexico171,6511.04×
Nebraska153,8540.93×
Idaho121,0620.73×
Hawaii99,8770.71×
West Virginia84,6180.55×
Washington, District of Columbia83,1130.84×
New Hampshire80,1960.62×
Maine74,2330.63×
Rhode Island63,2150.6×
Montana62,6670.69×
South Dakota55,4310.73×
Alaska54,7090.78×
Delaware51,5160.57×
North Dakota48,1590.71×
Wyoming40,2240.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma audience
BrandAffinityCategory
MSN3.21×News
Hobby Lobby2.36×Home & Garden
Staples (Canada)3.17×Business & Career
Nature1.57×Home & Garden
Houston Astros4.16×Sports
Great Clips2.96×Beauty & Wellness
Jack Black5.71×Movies & TV
Happiness1.53×Health
Real property2.36×Home & Garden
Livestock1.76×Pets & Animals
Aldi1.67×Shopping
Dentistry2.29×Business & Career
Best Buy1.62×Shopping
Tom Welling5.69×Movies & TV
Napoleon Dynamite5.6×Movies & TV
Chuck Norris2.47×Movies & TV
Recreation1.51×Travel & Leisure
Taco Bell1.63×Food & Beverages
southwest airlines2.15×Travel & Leisure
Chick-fil-A1.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma audience
TraitClusterScore
PatriotismCONSERVATISM1.4
ExtroversionTHRILL1.36
SustainabilityBALANCE1.23
IndividualismJOY1.13
Family OrientationCONSERVATISM1.13
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma
CountryShare
United States81.9%
Canada2.2%
United Kingdom1.6%

See Oklahoma audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Oklahoma have in United States?

Oklahoma has an estimated audience of 32,937,454 people in United States, concentrated in Texas and California.

What is the gender split and age of Oklahoma fans?

54.4% of Oklahoma fans are female, 45.6% are male, with an average age of 43.4 years.

Which brands do Oklahoma fans like most?

Oklahoma fans show strongest brand affinity for MSN (3.21×), Hobby Lobby (2.36×), and Staples (Canada) (3.17×) over the country average.

Where do Oklahoma fans live in United States?

Oklahoma fans in United States are most concentrated in Texas (reach 3,922,111), California (reach 3,086,210), and Oklahoma (reach 2,790,000). These three regions account for the largest share of the active audience.

What other brands do Oklahoma fans also like?

Beyond Oklahoma itself, the audience over-indexes on Hobby Lobby (2.36×), Staples (Canada) (3.17×), Nature (1.57×), and Houston Astros (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.