Rascasse Audience Intelligence

Oklahoma Audience in United States

A data profile of the people who buy, follow and care about Oklahoma in United States — modelled from more than twelve digital signal sources. Oklahoma has an estimated audience of 32,937,454 people in United States.

#14among Region in United States#32among POI in United States#61in Travel & Leisure

The average Oklahoma fan in United States is 43.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Oklahoma.

Top brand affinities include Mortgage loans, FedEx, Renewable energy, with strongest over-indexing on Mortgage loans (2.31× the country average).

Demographically, the Oklahoma audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oklahoma fan in United States is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Mortgage loans.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oklahoma profile in United States.

Audience size
32.9M
in United States
Gender
54.4%♀
45.6% male
Age
43.4
average years
Country rank
#794
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oklahoma fans

54.4% are female, 45.6% are male, average age 43.4.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Oklahoma audience in United States
MetricValue
Female54.4%
Male45.6%
Average age43.4
Estimated audience size32,937,454
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Oklahoma audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Oklahoma audience comes from United States.

Worldwide audience distribution share by country for Oklahoma
CountryShare
United States81.8%
Canada2.2%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oklahoma audience in United States is strongest.

Fig. 05

Top regions by affinity

Oklahoma fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~3M11.55×
02Arkansas~400K1.55×
03Kansas~400K1.49×
04Texas~3.5M1.31×
05New Mexico~200K1.10×
06Missouri~600K1.06×
07Louisiana~400K0.96×
08Nebraska~200K0.96×
09Colorado~500K0.90×
10Mississippi~200K0.90×
11Wyoming~40K0.88×
12Iowa~200K0.86×
13Alaska~60K0.86×
14Alabama~400K0.84×
15Arizona~600K0.83×
16South Dakota~60K0.83×
17Illinois~900K0.79×
18Tennessee~500K0.79×
19Washington~500K0.79×
20Utah~200K0.79×
21North Dakota~50K0.79×
22California~3M0.78×
23Washington, District of Columbia~80K0.78×
24Kentucky~300K0.75×
25Georgia~800K0.74×
26Virginia~600K0.74×
27Nevada~200K0.74×
28Idaho~100K0.74×
29Florida~1.5M0.73×
30Oregon~300K0.73×
31Montana~70K0.73×
32Indiana~400K0.72×
33North Carolina~700K0.69×
34Minnesota~300K0.69×
35Hawaii~100K0.69×
36South Carolina~300K0.68×
37New York~1M0.67×
38Massachusetts~400K0.67×
39Wisconsin~300K0.67×
40Michigan~600K0.65×
41New Jersey~500K0.65×
42Maryland~400K0.65×
43Connecticut~200K0.65×
44Ohio~600K0.64×
45Maine~80K0.64×
46Pennsylvania~700K0.63×
47West Virginia~90K0.61×
48New Hampshire~80K0.61×
49Rhode Island~60K0.61×
50Delaware~50K0.59×
Fig. 06

Affinity by region

Affinity by region — Oklahoma, United States
0.59×1.00×11.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oklahoma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oklahoma audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden3.61×
02Renewable energyBusiness & Career3.29×
03Weather forecastingHome & Garden2.84×
04FedExBusiness & Career2.83×
05Real propertyHome & Garden2.54×
06Solar energyHome & Garden2.45×
07Microwave ovenHome & Garden2.38×
08MeteorologyHome & Garden2.34×
09Mortgage loansBusiness & Career2.31×
10InnovationBusiness & Career2.17×
11Vehicle insuranceCars & Mobility2.05×
12Discount storesShopping1.91×
13GeneticsKids & Family1.83×
14LivestockPets & Animals1.68×
15American AirlinesTravel & Leisure1.64×
16Organic foodFood & Beverages1.60×
17PinterestInternet & Social Media1.57×
18NatureHome & Garden1.54×
19AirbnbTravel & Leisure1.53×
20RecreationTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oklahoma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oklahoma audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Convenience OrientationPREMIUM1.64×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oklahoma audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oklahoma have in United States?

Oklahoma has an estimated audience of 32,937,454 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Oklahoma fans?

54.4% of Oklahoma fans are female, 45.6% are male, with an average age of 43.4 years.

03

Which brands do Oklahoma fans like most?

Oklahoma fans show strongest brand affinity for Mortgage loans (2.31×), FedEx (2.83×), and Renewable energy (3.29×) over the country average.

04

Where do Oklahoma fans live in United States?

Oklahoma fans in United States are most concentrated in Texas (reach ~3.5M), California (reach ~3M), and Oklahoma (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Oklahoma fans also like?

Beyond Oklahoma itself, the audience over-indexes on FedEx (2.83×), Renewable energy (3.29×), Sustainable energy (3.61×), and Nature (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Oklahoma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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