Oklahoma Audience in United States

Oklahoma logo

Oklahoma has an estimated audience of 32,937,454 people in United States. 54.4% are female, 45.6% are male, average age 43.4. Top regions: Texas, California, Oklahoma. Top brand affinities: Israel, Jeep Wagoneer, Home staging, Elina Svitolina, Jeep Grand Cherokee (WJ).

The average Oklahoma fan in United States is 43.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Oklahoma. Top brand affinities include Israel, Jeep Wagoneer, Home staging, with strongest over-indexing on Israel (2.3× the country average). Demographically, the Oklahoma audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Oklahoma fans

Demographic split for Oklahoma audience in United States
MetricValue
Female54.4%
Male45.6%
Average age43.4
Estimated audience size32,937,454

Audience persona

The typical Oklahoma fan in United States is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Oklahoma in United States
RegionReachAffinity
Texas3,922,1111.39×
California3,086,2100.85×
Oklahoma2,790,00010.93×
Florida1,774,2550.8×
New York1,410,4600.77×
Illinois921,6510.84×
Georgia775,2150.76×
North Carolina725,8090.73×
Pennsylvania698,1170.63×
Ohio667,3460.66×
Virginia640,4130.8×
New Jersey585,4190.7×
Michigan580,3080.67×
Missouri570,5211.07×
Arizona563,9800.84×
Washington552,9830.84×
Tennessee534,9880.81×
Colorado512,8100.99×
Massachusetts480,6670.74×
Indiana433,1060.72×
Louisiana419,3030.99×
Arkansas407,5541.5×
Maryland390,0260.69×
Kansas385,2861.48×
Alabama365,0820.79×
South Carolina340,2930.69×
Wisconsin335,4480.68×
Minnesota322,7640.68×
Kentucky308,5920.75×
Oregon288,6650.76×
Nevada250,0220.78×
Utah241,7170.82×
Iowa227,0100.84×
Mississippi226,9730.84×
Connecticut224,0290.68×
New Mexico171,6511.04×
Nebraska153,8540.93×
Idaho121,0620.73×
Hawaii99,8770.71×
West Virginia84,6180.55×
Washington, District of Columbia83,1130.84×
New Hampshire80,1960.62×
Maine74,2330.63×
Rhode Island63,2150.6×
Montana62,6670.69×
South Dakota55,4310.73×
Alaska54,7090.78×
Delaware51,5160.57×
North Dakota48,1590.71×
Wyoming40,2240.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma audience
BrandAffinityCategory
Israel2.3×Travel & Leisure
Jeep Wagoneer3.17×Cars & Mobility
Home staging1.97×Home & Garden
Elina Svitolina3.1×Sports
Jeep Grand Cherokee (WJ)2.11×Cars & Mobility
Hocus Pocus1.51×Movies & TV
Keeper (password manager)1.77×Technology & Electronics
Hayward, California2.99×Travel & Leisure
Jill Scott1.54×Music & Radio
Insomnia1.53×Health
Kodiak, Alaska2.15×Travel & Leisure
Holt Renfrew3.46×Shopping
Hebe1.63×Home & Garden
Tech News2.31×Technology & Electronics
Jezebel (film)1.7×Movies & TV
Kingdom of Judah1.79×Politics & Society
Al Ahly SC2.03×Sports
Gender-neutral language1.76×Politics & Society
Keith Stanfield1.51×Movies & TV
Strategic human resource planning2.07×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma audience
TraitClusterScore
PatriotismCONSERVATISM1.4
ExtroversionTHRILL1.36
SustainabilityBALANCE1.23
IndividualismJOY1.13
Family OrientationCONSERVATISM1.13
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma
CountryShare
United States81.9%
Canada2.2%
United Kingdom1.6%

See Oklahoma audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Oklahoma have in United States?

Oklahoma has an estimated audience of 32,937,454 people in United States, concentrated in Texas and California.

What is the gender split and age of Oklahoma fans?

54.4% of Oklahoma fans are female, 45.6% are male, with an average age of 43.4 years.

Which brands do Oklahoma fans like most?

Oklahoma fans show strongest brand affinity for Israel (2.3×), Jeep Wagoneer (3.17×), and Home staging (1.97×) over the country average.

Where do Oklahoma fans live in United States?

Oklahoma fans in United States are most concentrated in Texas (reach 3,922,111), California (reach 3,086,210), and Oklahoma (reach 2,790,000). These three regions account for the largest share of the active audience.

What other brands do Oklahoma fans also like?

Beyond Oklahoma itself, the audience over-indexes on Jeep Wagoneer (3.17×), Home staging (1.97×), Elina Svitolina (3.1×), and Jeep Grand Cherokee (WJ) (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.