Rascasse Audience Intelligence

San Antonio Audience in United States

A data profile of the people who buy, follow and care about San Antonio in United States — modelled from more than twelve digital signal sources. San Antonio has an estimated audience of 15,948,732 people in United States.

#33among City in United States#114among POI in United States#187in Travel & Leisure

The average San Antonio fan in United States is 41.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include United Airlines, Whataburger, Dallas Mavericks, with strongest over-indexing on United Airlines (4.15× the country average).

Demographically, the San Antonio audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Antonio fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for United Airlines.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Antonio profile in United States.

Audience size
15.9M
in United States
Gender
54.9%♀
45.1% male
Age
41.9
average years
Country rank
#2172
POI in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Antonio fans

54.9% are female, 45.1% are male, average age 41.9.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for San Antonio audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.9
Estimated audience size15,948,732
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the San Antonio audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

68.1%

of the worldwide San Antonio audience comes from United States.

Worldwide audience distribution share by country for San Antonio
CountryShare
United States68.1%
Mexico4.8%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Antonio audience in United States is strongest.

Fig. 05

Top regions by affinity

San Antonio fans by region: top regions in United States
#RegionReachAffinity×
01Texas~11M8.08×
02New Mexico~200K2.53×
03Louisiana~300K1.69×
04Oklahoma~300K1.69×
05Arkansas~200K1.34×
06Kansas~200K1.32×
07Colorado~300K1.12×
08New York~900K1.05×
09Mississippi~100K1.04×
10Arizona~300K1.01×
11Washington, District of Columbia~50K1.01×
12Missouri~200K0.97×
13Wyoming~20K0.96×
14California~1.5M0.95×
15Florida~1M0.94×
16Nebraska~70K0.90×
17North Dakota~30K0.90×
18Alaska~30K0.89×
19Washington~300K0.88×
20Illinois~400K0.84×
21Alabama~200K0.84×
22Nevada~100K0.83×
23South Dakota~30K0.83×
24Utah~100K0.82×
25Tennessee~300K0.80×
26Georgia~400K0.79×
27Iowa~100K0.79×
28Montana~40K0.79×
29Virginia~300K0.78×
30Oregon~100K0.77×
31Minnesota~200K0.76×
32Idaho~60K0.75×
33New Jersey~300K0.74×
34Wisconsin~200K0.73×
35Hawaii~50K0.71×
36Maryland~200K0.70×
37North Carolina~300K0.68×
38Indiana~200K0.67×
39Kentucky~100K0.67×
40South Carolina~200K0.66×
41Massachusetts~200K0.65×
42Connecticut~100K0.61×
43Ohio~300K0.60×
44Michigan~300K0.60×
45New Hampshire~40K0.58×
46Pennsylvania~300K0.56×
47Maine~30K0.56×
48Rhode Island~30K0.54×
49Delaware~20K0.54×
50West Virginia~40K0.52×
Fig. 06

Affinity by region

Affinity by region — San Antonio, United States
0.52×1.00×8.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Antonio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Antonio audience
#·InterestCategoryAffinity×
01Dallas MavericksSports4.43×
02Portland Trail BlazersSports4.35×
03United AirlinesTravel & Leisure4.15×
04WhataburgerFood & Beverages4.04×
05University of Texas at AustinBusiness & Career3.41×
06Anne HathawayMovies & TV2.82×
07Miami HeatSports2.77×
08Real propertyHome & Garden2.46×
09Super BowlSports2.38×
107-ElevenShopping2.18×
11Pizza HutFood & Beverages2.01×
12Diaper bagKids & Family2.01×
13Solar energyHome & Garden1.92×
14MeteorologyHome & Garden1.91×
15American AirlinesTravel & Leisure1.80×
16SubwayFood & Beverages1.65×
17TicketmasterTravel & Leisure1.65×
18FIFA World CupSports1.62×
19Domino's PizzaFood & Beverages1.62×
20Discount storesShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Antonio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Antonio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Convenience OrientationPREMIUM1.36×
IndulgenceJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Antonio audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.83×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Antonio have in United States?

San Antonio has an estimated audience of 15,948,732 people in United States, concentrated in Texas and California.

02

What is the gender split and age of San Antonio fans?

54.9% of San Antonio fans are female, 45.1% are male, with an average age of 41.9 years.

03

Which brands do San Antonio fans like most?

San Antonio fans show strongest brand affinity for United Airlines (4.15×), Whataburger (4.04×), and Dallas Mavericks (4.43×) over the country average.

04

Where do San Antonio fans live in United States?

San Antonio fans in United States are most concentrated in Texas (reach ~11M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do San Antonio fans also like?

Beyond San Antonio itself, the audience over-indexes on Whataburger (4.04×), Dallas Mavericks (4.43×), Portland Trail Blazers (4.35×), and Pizza Hut (2.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Antonio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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