San Antonio Audience in United States

San Antonio has an estimated audience of 15,948,732 people in United States. 54.9% are female, 45.1% are male, average age 41.9. Top regions: Texas, California, Florida. Top brand affinities: MSN, United Airlines, Staples (Canada), Planet Fitness, Livemusic.

The average San Antonio fan in United States is 41.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include MSN, United Airlines, Staples (Canada), with strongest over-indexing on MSN (3.21× the country average). Demographically, the San Antonio audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of San Antonio fans

Demographic split for San Antonio audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.9
Estimated audience size15,948,732

Audience persona

The typical San Antonio fan in United States is balanced, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for San Antonio in United States
RegionReachAffinity
Texas11,070,2688.07×
California1,529,7960.87×
Florida923,7320.86×
New York610,7600.69×
Illinois469,5830.88×
Georgia400,4110.81×
Louisiana371,8261.81×
Arizona345,9531.06×
North Carolina337,9970.7×
Oklahoma319,9241.81×
Virginia314,4780.81×
Colorado306,1921.22×
Ohio297,3720.61×
Washington290,7810.91×
Pennsylvania286,8410.53×
Tennessee270,8680.85×
New Jersey259,4010.64×
Missouri257,9101×
Michigan254,1920.61×
New Mexico203,8242.55×
Indiana197,8040.68×
Maryland192,0550.7×
Alabama191,4070.86×
Massachusetts188,1710.6×
Arkansas181,0211.38×
Wisconsin175,8880.73×
Minnesota172,5830.76×
Kansas169,5011.35×
South Carolina163,0280.68×
Oregon144,2070.79×
Mississippi136,9661.04×
Kentucky135,8290.68×
Nevada134,5780.87×
Utah123,3350.86×
Iowa106,4640.81×
Connecticut88,1050.55×
Nebraska71,7880.9×
Idaho59,8250.75×
Washington, District of Columbia49,1111.02×
Hawaii45,9480.67×
Montana34,1450.77×
New Hampshire33,7920.54×
West Virginia33,5970.45×
South Dakota29,5640.8×
Maine29,2570.51×
Alaska28,6720.84×
North Dakota27,1590.83×
Rhode Island23,4860.46×
Wyoming22,2300.94×
Delaware19,8770.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Antonio audience
BrandAffinityCategory
MSN3.21×News
United Airlines3.87×Travel & Leisure
Staples (Canada)3.58×Business & Career
Planet Fitness2.44×Sports
Livemusic3.1×Music & Radio
Diaper bag3.88×Kids & Family
Dallas Mavericks4.46×Sports
Whataburger3.59×Food & Beverages
Great Clips3.39×Beauty & Wellness
Hobby Lobby2.14×Home & Garden
Miami Heat3.42×Sports
Portland Trail Blazers4.34×Sports
Jack Black5.96×Movies & TV
7-Eleven2.66×Shopping
American Airlines1.92×Travel & Leisure
Nature1.51×Home & Garden
Happiness1.51×Health
NBA1.53×Sports
FIFA World Cup1.86×Sports
Super Bowl2.28×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Antonio audience
TraitClusterScore
ExtroversionTHRILL1.39
PatriotismCONSERVATISM1.21
IndulgenceJOY1.15
Community OrientationOPEN1.13
SpiritualityBALANCE1.11
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for San Antonio
CountryShare
United States68.2%
Mexico4.8%
United Kingdom2.7%

See San Antonio audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does San Antonio have in United States?

San Antonio has an estimated audience of 15,948,732 people in United States, concentrated in Texas and California.

What is the gender split and age of San Antonio fans?

54.9% of San Antonio fans are female, 45.1% are male, with an average age of 41.9 years.

Which brands do San Antonio fans like most?

San Antonio fans show strongest brand affinity for MSN (3.21×), United Airlines (3.87×), and Staples (Canada) (3.58×) over the country average.

Where do San Antonio fans live in United States?

San Antonio fans in United States are most concentrated in Texas (reach 11,070,268), California (reach 1,529,796), and Florida (reach 923,732). These three regions account for the largest share of the active audience.

What other brands do San Antonio fans also like?

Beyond San Antonio itself, the audience over-indexes on United Airlines (3.87×), Staples (Canada) (3.58×), Planet Fitness (2.44×), and Livemusic (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Antonio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.