San Antonio Audience in United States
San Antonio has an estimated audience of 15,948,732 people in United States. 54.9% are female, 45.1% are male, average age 41.9. Top regions: Texas, California, Florida. Top brand affinities: Israel, Nationality, Nebraska, Kendra Scott, Jeep Wagoneer.
The average San Antonio fan in United States is 41.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Nationality, Nebraska, with strongest over-indexing on Israel (2.21× the country average). Demographically, the San Antonio audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of San Antonio fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.9 |
| Estimated audience size | 15,948,732 |
Audience persona
The typical San Antonio fan in United States is balanced, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 11,070,268 | 8.07× |
| California | 1,529,796 | 0.87× |
| Florida | 923,732 | 0.86× |
| New York | 610,760 | 0.69× |
| Illinois | 469,583 | 0.88× |
| Georgia | 400,411 | 0.81× |
| Louisiana | 371,826 | 1.81× |
| Arizona | 345,953 | 1.06× |
| North Carolina | 337,997 | 0.7× |
| Oklahoma | 319,924 | 1.81× |
| Virginia | 314,478 | 0.81× |
| Colorado | 306,192 | 1.22× |
| Ohio | 297,372 | 0.61× |
| Washington | 290,781 | 0.91× |
| Pennsylvania | 286,841 | 0.53× |
| Tennessee | 270,868 | 0.85× |
| New Jersey | 259,401 | 0.64× |
| Missouri | 257,910 | 1× |
| Michigan | 254,192 | 0.61× |
| New Mexico | 203,824 | 2.55× |
| Indiana | 197,804 | 0.68× |
| Maryland | 192,055 | 0.7× |
| Alabama | 191,407 | 0.86× |
| Massachusetts | 188,171 | 0.6× |
| Arkansas | 181,021 | 1.38× |
| Wisconsin | 175,888 | 0.73× |
| Minnesota | 172,583 | 0.76× |
| Kansas | 169,501 | 1.35× |
| South Carolina | 163,028 | 0.68× |
| Oregon | 144,207 | 0.79× |
| Mississippi | 136,966 | 1.04× |
| Kentucky | 135,829 | 0.68× |
| Nevada | 134,578 | 0.87× |
| Utah | 123,335 | 0.86× |
| Iowa | 106,464 | 0.81× |
| Connecticut | 88,105 | 0.55× |
| Nebraska | 71,788 | 0.9× |
| Idaho | 59,825 | 0.75× |
| Washington, District of Columbia | 49,111 | 1.02× |
| Hawaii | 45,948 | 0.67× |
| Montana | 34,145 | 0.77× |
| New Hampshire | 33,792 | 0.54× |
| West Virginia | 33,597 | 0.45× |
| South Dakota | 29,564 | 0.8× |
| Maine | 29,257 | 0.51× |
| Alaska | 28,672 | 0.84× |
| North Dakota | 27,159 | 0.83× |
| Rhode Island | 23,486 | 0.46× |
| Wyoming | 22,230 | 0.94× |
| Delaware | 19,877 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.21× | Travel & Leisure |
| Nationality | 2.2× | Politics & Society |
| Nebraska | 2.48× | Travel & Leisure |
| Kendra Scott | 1.75× | Fashion & Accessoires |
| Jeep Wagoneer | 3.35× | Cars & Mobility |
| Nebraska Cornhuskers football | 1.97× | Sports |
| Panama | 1.95× | Travel & Leisure |
| Jesse Plemons | 1.73× | Movies & TV |
| Urban horticulture | 1.53× | Home & Garden |
| Charlamagne Tha God | 3.56× | Movies & TV |
| Home staging | 1.91× | Home & Garden |
| Hayward, California | 3.82× | Travel & Leisure |
| Glossier | 1.72× | Beauty & Wellness |
| Jeep Grand Cherokee (WJ) | 1.98× | Cars & Mobility |
| jordy nelson | 5.09× | Sports |
| Elina Svitolina | 2.63× | Sports |
| Personality | 1.76× | Business & Career |
| Jezebel (film) | 1.97× | Movies & TV |
| Macha | 3.22× | Food & Beverages |
| Keeper (password manager) | 1.72× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.39 |
| Patriotism | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.15 |
| Community Orientation | OPEN | 1.13 |
| Spirituality | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.2% |
| Mexico | 4.8% |
| United Kingdom | 2.7% |
See San Antonio audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does San Antonio have in United States?
San Antonio has an estimated audience of 15,948,732 people in United States, concentrated in Texas and California.
What is the gender split and age of San Antonio fans?
54.9% of San Antonio fans are female, 45.1% are male, with an average age of 41.9 years.
Which brands do San Antonio fans like most?
San Antonio fans show strongest brand affinity for Israel (2.21×), Nationality (2.2×), and Nebraska (2.48×) over the country average.
Where do San Antonio fans live in United States?
San Antonio fans in United States are most concentrated in Texas (reach 11,070,268), California (reach 1,529,796), and Florida (reach 923,732). These three regions account for the largest share of the active audience.
What other brands do San Antonio fans also like?
Beyond San Antonio itself, the audience over-indexes on Nationality (2.2×), Nebraska (2.48×), Kendra Scott (1.75×), and Jeep Wagoneer (3.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for San Antonio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.