Rascasse Audience Intelligence

Toca Boca Target Market in United States

A data profile of the people who buy, follow and care about Toca Boca in United States — modelled from more than twelve digital signal sources. Toca Boca has an estimated audience of 1,196,424 people in United States.

#2146among Brand in United States#438in Games

The average Toca Boca fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zipcar, Microsoft Store, aau basketball, with strongest over-indexing on Zipcar (79× the country average).

Demographically, the Toca Boca audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toca Boca fan in United States is more female, around 38.7 years old, with strong Family Orientation tendencies and a notable affinity for Zipcar.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toca Boca profile in United States.

Audience size
1.2M
in United States
Gender
58.1%♀
41.9% male
Age
38.7
average years
Country rank
#20926
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Toca Boca

58.1% are female, 41.9% are male, average age 38.7.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Toca Boca audience in United States
MetricValue
Female58.1%
Male41.9%
Average age38.7
Estimated audience size1,196,424
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Toca Boca audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3927%
40-4918%
50+17%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Toca Boca audience comes from United States.

Worldwide audience distribution share by country for Toca Boca
CountryShare
United States20.1%
Poland11.7%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toca Boca audience in United States is strongest.

Fig. 05

Top regions by affinity

Toca Boca customers by region in United States
#RegionReachAffinity×
01Mississippi~20K1.57×
02Alabama~20K1.48×
03Louisiana~20K1.44×
04Kentucky~20K1.43×
05Arkansas~10K1.37×
06Georgia~50K1.35×
07North Carolina~50K1.31×
08Oklahoma~20K1.29×
09Texas~100K1.25×
10Indiana~30K1.23×
11Maryland~20K1.16×
12Ohio~40K1.15×
13Missouri~20K1.15×
14South Carolina~20K1.13×
15Pennsylvania~40K1.11×
16Michigan~30K1.08×
17New Jersey~30K1.07×
18New York~70K1.06×
19Tennessee~20K1.06×
20West Virginia~6K1.06×
21Delaware~3K1.06×
22Illinois~40K1.05×
23Virginia~30K1.02×
24Florida~80K1.00×
25Rhode Island~4K1.00×
26California~100K0.99×
27Iowa~9K0.99×
28South Dakota~3K0.99×
29Nevada~10K0.96×
30North Dakota~2K0.96×
31Nebraska~5K0.94×
32Alaska~2K0.94×
33Kansas~9K0.93×
34Hawaii~5K0.93×
35New Mexico~5K0.92×
36Arizona~20K0.89×
37Connecticut~10K0.88×
38Washington~20K0.85×
39Wisconsin~10K0.85×
40Minnesota~10K0.83×
41Massachusetts~20K0.82×
42Utah~8K0.78×
43Maine~3K0.77×
44Oregon~10K0.75×
45Idaho~4K0.74×
46Washington, District of Columbia~3K0.72×
47Montana~2K0.66×
48Vermont~1K0.65×
49Colorado~10K0.63×
50New Hampshire~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Toca Boca, United States
0.63×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toca Boca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toca Boca audience
#·InterestCategoryAffinity×
01aau basketballSports88.35×
02ZipcarCars & Mobility79.00×
03NC State Wolfpack men's basketballSports64.08×
04Microsoft StoreTechnology & Electronics56.88×
05EtniesFashion & Accessoires34.86×
06OnStarCars & Mobility24.02×
07NBA StoreShopping23.78×
08Dustin HoffmanMovies & TV14.64×
09Armageddon (1998 film)Movies & TV14.64×
10Bordeaux wineFood & Beverages14.64×
11TransUnionTechnology & Electronics11.85×
12Disney StoreShopping6.68×
13LegoKids & Family6.09×
14CupcakeFood & Beverages3.60×
15Dunkin' DonutsFood & Beverages3.09×
16IKEAHome & Garden2.91×
17CVS PharmacyShopping2.70×
18Wendy'sFood & Beverages2.27×
19WalgreensShopping2.15×
20SmartphonesTechnology & Electronics1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toca Boca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toca Boca audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.11×
IndulgenceJOY2.06×
Price SensitivityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toca Boca audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Social Media UsageJOY0.89×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Toca Boca's target market in United States?

Toca Boca's target market in United States covers an estimated 1,196,424 people, concentrated in California and Texas.

02

What is the gender split and age of Toca Boca customers?

58.1% of the Toca Boca audience are female, 41.9% are male, with an average age of 38.7 years.

03

Which brands do Toca Boca fans like most?

Toca Boca fans show strongest brand affinity for Zipcar (79×), Microsoft Store (56.88×), and aau basketball (88.35×) over the country average.

04

Where do Toca Boca fans live in United States?

Toca Boca fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Toca Boca fans also like?

Beyond Toca Boca itself, the audience over-indexes on Microsoft Store (56.88×), aau basketball (88.35×), NC State Wolfpack men's basketball (64.08×), and NBA Store (23.78×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Toca Boca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toca Boca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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