Toca Boca Audience in United States

Toca Boca logo

Toca Boca has an estimated audience of 1,163,664 people in United States. 58.1% are female, 41.9% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Mothercare, Vocal harmony, Pro-Ject, Governor of Michigan.

The average Toca Boca fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Mothercare, Vocal harmony, with strongest over-indexing on Lulu 黃路梓茵 (14.64× the country average). Demographically, the Toca Boca audience skews more female with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Toca Boca fans

Demographic split for Toca Boca audience in United States
MetricValue
Female58.1%
Male41.9%
Average age38.7
Estimated audience size1,163,664

Audience persona

The typical Toca Boca fan in United States is more female, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Toca Boca in United States
RegionReachAffinity
California134,9301.05×
Texas129,3201.29×
Florida90,7921.15×
New York72,1251.11×
Georgia46,0851.29×
North Carolina42,7691.22×
Pennsylvania41,7501.07×
Ohio40,9101.14×
Illinois40,5231.05×
Michigan33,2521.09×
New Jersey31,5431.07×
Virginia29,8931.05×
Tennessee26,0831.12×
Indiana25,6451.21×
Maryland24,7391.24×
Washington22,5260.97×
Missouri22,1931.18×
Arizona21,4050.9×
Louisiana21,3121.42×
Kentucky21,0521.44×
Alabama20,1971.24×
Massachusetts19,3870.85×
South Carolina18,6791.07×
Oklahoma16,8671.31×
Wisconsin15,1720.87×
Minnesota14,1650.85×
Mississippi13,9701.46×
Colorado12,2770.67×
Arkansas12,2561.28×
Nevada11,4331.02×
Oregon10,9470.82×
Connecticut10,6470.91×
Iowa9,8461.03×
Kansas8,7420.95×
Utah8,3370.8×
Nebraska5,7650.99×
West Virginia5,6771.05×
New Mexico5,2750.9×
Hawaii4,7310.95×
Idaho4,3330.74×
Rhode Island3,5480.96×
Maine3,4390.82×
Delaware2,9220.91×
New Hampshire2,6850.59×
Washington, District of Columbia2,6580.76×
South Dakota2,0990.78×
Alaska2,0820.84×
North Dakota2,0360.85×
Montana1,9630.61×
Vermont1,0580.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toca Boca audience
BrandAffinityCategory
Lulu 黃路梓茵14.64×Movies & TV
Mothercare6.93×Kids & Family
Vocal harmony8.85×Music & Radio
Pro-Ject7.35×Music & Radio
Governor of Michigan12.96×Politics & Society
Mathcore13.29×Music & Radio
Goop8.66×Internet & Social Media
Urban fiction40.44×Literature
Fairy godmother11.24×Literature
Howard Wolowitz65.7×Movies & TV
Product design2.59×Business & Career
Grace Slick11.46×Music & Radio
Combat sport2.06×Sports
Hipster11.68×Politics & Society
UK garage5.68×Music & Radio
Hardik Pandya15.09×Sports
Graham Greene6.03×Literature
headspace9.01×Health
Cherish (group)9.53×Music & Radio
Wok5.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toca Boca audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.07
Family OrientationCONSERVATISM1.86
IndulgenceJOY1.74
SustainabilityBALANCE1.6
Early Adopter MentalityPOWER1.6
Price SensitivityPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Toca Boca
CountryShare
United States20.8%
Poland12.1%
Brazil4.4%

See Toca Boca audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Toca Boca have in United States?

Toca Boca has an estimated audience of 1,163,664 people in United States, concentrated in California and Texas.

What is the gender split and age of Toca Boca fans?

58.1% of Toca Boca fans are female, 41.9% are male, with an average age of 38.7 years.

Which brands do Toca Boca fans like most?

Toca Boca fans show strongest brand affinity for Lulu 黃路梓茵 (14.64×), Mothercare (6.93×), and Vocal harmony (8.85×) over the country average.

Where do Toca Boca fans live in United States?

Toca Boca fans in United States are most concentrated in California (reach 134,930), Texas (reach 129,320), and Florida (reach 90,792). These three regions account for the largest share of the active audience.

What other brands do Toca Boca fans also like?

Beyond Toca Boca itself, the audience over-indexes on Mothercare (6.93×), Vocal harmony (8.85×), Pro-Ject (7.35×), and Governor of Michigan (12.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toca Boca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.