aau basketball Audience in United States

aau basketball logo

aau basketball has an estimated audience of 481,343 people in United States. 30.2% are female, 69.8% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Nevada Wolf Pack football, Ohio State Buckeyes women's basketball, Old Dominion Monarchs basketball, JaVale McGee, SLAM Magazine.

The average aau basketball fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nevada Wolf Pack football, Ohio State Buckeyes women's basketball, Old Dominion Monarchs basketball, with strongest over-indexing on Nevada Wolf Pack football (171.23× the country average). Demographically, the aau basketball audience skews more male with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party · Subtype: Basketball

Demographics of aau basketball fans

Demographic split for aau basketball audience in United States
MetricValue
Female30.2%
Male69.8%
Average age30.1
Estimated audience size481,343

Audience persona

The typical aau basketball fan in United States is more male, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nevada Wolf Pack football.

Top regions in United States

Top regions ranked by reach for aau basketball in United States
RegionReachAffinity
California58,3731.1×
Texas53,1071.28×
Florida37,8651.16×
New York30,2161.12×
Georgia21,8311.47×
North Carolina18,7221.29×
Illinois18,0621.13×
Ohio17,6471.19×
Pennsylvania16,0560.99×
Virginia15,7721.35×
Washington13,7081.42×
New Jersey13,6341.11×
Massachusetts12,9861.37×
Maryland12,3201.49×
Michigan11,7950.94×
Tennessee11,6771.21×
Alabama9,6401.43×
South Carolina9,3331.29×
Indiana9,3181.06×
Arizona8,3080.85×
Louisiana8,0161.29×
Wisconsin7,7891.08×
Minnesota7,0701.03×
Missouri6,9930.9×
Kentucky6,3991.06×
Oklahoma6,2461.17×
Mississippi5,4011.36×
Colorado5,3920.71×
Connecticut4,4680.93×
Oregon4,1490.75×
Arkansas3,9090.99×
Nevada3,3470.72×
Utah3,0550.71×
Kansas2,9800.79×
Iowa2,8010.71×
Hawaii2,0601×
Idaho1,7370.72×
New Hampshire1,7230.91×
Nebraska1,7010.7×
New Mexico1,6920.7×
Rhode Island1,6771.09×
Washington, District of Columbia1,6271.12×
West Virginia1,5400.69×
Maine1,1860.69×
Delaware1,0510.79×
Vermont9261.1×
North Dakota8950.9×
Montana7190.54×
South Dakota7100.64×
Alaska5500.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for aau basketball audience
BrandAffinityCategory
Nevada Wolf Pack football171.23×Sports
Ohio State Buckeyes women's basketball160.81×Sports
Old Dominion Monarchs basketball208.53×Sports
JaVale McGee209.56×Sports
SLAM Magazine100.37×Sports
Toca Boca88.35×Games
Nevada Wolf Pack men's basketball176.09×Sports
Reno Aces155.83×Sports
NC State Wolfpack men's basketball91.56×Sports
Nevada Wolf Pack162.01×Sports
FIBA EuroBasket75.47×Sports
GameTime33.2×Travel & Leisure
Weber Shandwick136.36×Business & Career
Stephen Curry11.09×Sports
Oklahoma City Thunder6.04×Sports
Carmelo Anthony12.26×Sports
DeAndre Jordan40.2×Sports
University of Nevada, Reno44.96×Business & Career
Golden State Warriors4.37×Sports
Nevada4.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by aau basketball audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.65
SustainabilityBALANCE1.44
Luxury OrientationPREMIUM1.23
Sports ActivityPOWER1.17
Price SensitivityPREMIUM1.16
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for aau basketball
CountryShare
United States80.7%
Canada6.3%
United Kingdom2.7%

See aau basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does aau basketball have in United States?

aau basketball has an estimated audience of 481,343 people in United States, concentrated in California and Texas.

What is the gender split and age of aau basketball fans?

30.2% of aau basketball fans are female, 69.8% are male, with an average age of 30.1 years.

Which brands do aau basketball fans like most?

aau basketball fans show strongest brand affinity for Nevada Wolf Pack football (171.23×), Ohio State Buckeyes women's basketball (160.81×), and Old Dominion Monarchs basketball (208.53×) over the country average.

Where do aau basketball fans live in United States?

aau basketball fans in United States are most concentrated in California (reach 58,373), Texas (reach 53,107), and Florida (reach 37,865). These three regions account for the largest share of the active audience.

What other brands do aau basketball fans also like?

Beyond aau basketball itself, the audience over-indexes on Ohio State Buckeyes women's basketball (160.81×), Old Dominion Monarchs basketball (208.53×), JaVale McGee (209.56×), and SLAM Magazine (100.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for aau basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.