Rascasse Audience Intelligence

aau basketball Audience in United States

A data profile of the people who buy, follow and care about aau basketball in United States — modelled from more than twelve digital signal sources. aau basketball has an estimated audience of 476,683 people in United States.

#535among Basketball in United States#445among NGO / Political Party in United States#3685in Sports

The average aau basketball fan in United States is 30.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nevada Wolf Pack football, Old Dominion Monarchs basketball, Ohio State Buckeyes women's basketball, with strongest over-indexing on Nevada Wolf Pack football (171.23× the country average).

Demographically, the aau basketball audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical aau basketball fan in United States is more male, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for Nevada Wolf Pack football.

Category: Sports · Type: NGO / Political Party · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the aau basketball profile in United States.

Audience size
477K
in United States
Gender
30.2%♀
69.8% male
Age
30.1
average years
Country rank
#37698
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of aau basketball fans

30.2% are female, 69.8% are male, average age 30.1.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for aau basketball audience in United States
MetricValue
Female30.2%
Male69.8%
Average age30.1
Estimated audience size476,683
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the aau basketball audience in United States
Age bracketShare%
16-1950%
20-2917%
30-3913%
40-4912%
50+8%
Fig. 04

Worldwide distribution

81.0%

of the worldwide aau basketball audience comes from United States.

Worldwide audience distribution share by country for aau basketball
CountryShare
United States81.0%
Canada6.4%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the aau basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

aau basketball fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.48×
02Georgia~20K1.42×
03Alabama~9K1.37×
04Maryland~10K1.33×
05South Carolina~9K1.29×
06North Carolina~20K1.28×
07Texas~50K1.27×
08Louisiana~8K1.26×
09Ohio~20K1.23×
10Virginia~10K1.23×
11Oklahoma~7K1.22×
12Minnesota~8K1.20×
13Tennessee~10K1.16×
14Massachusetts~10K1.16×
15Arkansas~5K1.16×
16Wisconsin~8K1.13×
17Mississippi~4K1.11×
18New Jersey~10K1.10×
19New York~30K1.09×
20Vermont<1K1.09×
21Michigan~10K1.08×
22Indiana~9K1.07×
23Washington, District of Columbia~2K1.05×
24Illinois~20K1.04×
25Pennsylvania~20K1.02×
26Kentucky~6K1.01×
27North Dakota<1K0.99×
28Florida~30K0.98×
29Connecticut~5K0.98×
30Rhode Island~1K0.97×
31Delaware~1K0.97×
32California~50K0.95×
33Missouri~7K0.95×
34New Hampshire~2K0.95×
35West Virginia~2K0.92×
36Hawaii~2K0.92×
37Alaska<1K0.91×
38Maine~2K0.90×
39Kansas~3K0.88×
40South Dakota<1K0.88×
41Idaho~2K0.87×
42Montana~1K0.86×
43New Mexico~2K0.85×
44Nebraska~2K0.84×
45Arizona~8K0.82×
46Oregon~5K0.82×
47Nevada~4K0.80×
48Iowa~3K0.79×
49Utah~3K0.74×
50Colorado~5K0.72×
Fig. 06

Affinity by region

Affinity by region — aau basketball, United States
0.72×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the aau basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for aau basketball audience
#·InterestCategoryAffinity×
01JaVale McGeeSports209.56×
02Old Dominion Monarchs basketballSports208.53×
03Nevada Wolf Pack men's basketballSports176.09×
04Nevada Wolf Pack footballSports171.23×
05Nevada Wolf PackSports162.01×
06Ohio State Buckeyes women's basketballSports160.81×
07Reno AcesSports155.83×
08Weber ShandwickBusiness & Career136.36×
09SLAM MagazineSports100.37×
10NC State Wolfpack men's basketballSports91.56×
11Toca BocaGames88.35×
12FIBA EuroBasketSports75.47×
13University of Nevada, RenoBusiness & Career44.96×
14DeAndre JordanSports40.20×
15GameTimeTravel & Leisure33.20×
16Carmelo AnthonySports12.26×
17Chris PaulSports11.62×
18Stephen CurrySports11.09×
19San Antonio SpursSports6.77×
20Oklahoma City ThunderSports6.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the aau basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by aau basketball audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.72×
MindfulnessBALANCE1.45×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by aau basketball audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
Convenience OrientationPREMIUM0.61×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does aau basketball have in United States?

aau basketball has an estimated audience of 476,683 people in United States, concentrated in Texas and California.

02

What is the gender split and age of aau basketball fans?

30.2% of aau basketball fans are female, 69.8% are male, with an average age of 30.1 years.

03

Which brands do aau basketball fans like most?

aau basketball fans show strongest brand affinity for Nevada Wolf Pack football (171.23×), Old Dominion Monarchs basketball (208.53×), and Ohio State Buckeyes women's basketball (160.81×) over the country average.

04

Where do aau basketball fans live in United States?

aau basketball fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do aau basketball fans also like?

Beyond aau basketball itself, the audience over-indexes on Old Dominion Monarchs basketball (208.53×), Ohio State Buckeyes women's basketball (160.81×), JaVale McGee (209.56×), and SLAM Magazine (100.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See aau basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for aau basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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