Rascasse Audience Intelligence

University of Nevada, Reno Audience in United States

A data profile of the people who buy, follow and care about University of Nevada, Reno in United States — modelled from more than twelve digital signal sources. University of Nevada, Reno has an estimated audience of 435,567 people in United States.

#312among University in United States#4315among POI in United States#2444in Business & Career

The average University of Nevada, Reno fan in United States is 40.4 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include FlightAware, NC State Wolfpack men's basketball, aau basketball, with strongest over-indexing on FlightAware (16.67× the country average).

Demographically, the University of Nevada, Reno audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Nevada, Reno fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Nevada, Reno profile in United States.

Audience size
436K
in United States
Gender
53.8%♀
46.2% male
Age
40.4
average years
Country rank
#39668
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Nevada, Reno fans

53.8% are female, 46.2% are male, average age 40.4.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for University of Nevada, Reno audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.4
Estimated audience size435,567
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the University of Nevada, Reno audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3916%
40-4921%
50+25%
Fig. 04

Worldwide distribution

69.9%

of the worldwide University of Nevada, Reno audience comes from United States.

Worldwide audience distribution share by country for University of Nevada, Reno
CountryShare
United States69.9%
India13.5%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Nevada, Reno audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Nevada, Reno fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K24.91×
02Hawaii~4K1.88×
03Alaska~2K1.67×
04California~80K1.65×
05Idaho~3K1.47×
06Oregon~7K1.36×
07Montana~1K1.13×
08Utah~4K0.98×
09Wyoming<1K0.94×
10Washington~8K0.88×
11Colorado~6K0.82×
12North Dakota<1K0.79×
13South Dakota<1K0.77×
14New Mexico~2K0.74×
15Arizona~6K0.73×
16Delaware<1K0.71×
17West Virginia~1K0.69×
18Rhode Island<1K0.69×
19Washington, District of Columbia<1K0.69×
20Maine~1K0.67×
21New Hampshire~1K0.65×
22Nebraska~1K0.63×
23Mississippi~2K0.59×
24Iowa~2K0.58×
25Arkansas~2K0.57×
26Kansas~2K0.56×
27Oklahoma~3K0.52×
28Louisiana~3K0.50×
29Kentucky~3K0.49×
30Connecticut~2K0.49×
31Alabama~3K0.47×
32Missouri~3K0.46×
33Minnesota~3K0.46×
34Wisconsin~3K0.45×
35South Carolina~3K0.45×
36Maryland~3K0.44×
37Tennessee~4K0.43×
38Massachusetts~4K0.43×
39Indiana~3K0.43×
40Virginia~4K0.42×
41Illinois~6K0.41×
42Michigan~4K0.38×
43Texas~10K0.37×
44Ohio~5K0.37×
45North Carolina~5K0.37×
46Georgia~5K0.36×
47Pennsylvania~5K0.35×
48New Jersey~4K0.35×
49New York~8K0.31×
50Florida~8K0.28×
Fig. 06

Affinity by region

Affinity by region — University of Nevada, Reno, United States
0.28×1.00×24.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Nevada, Reno audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Nevada, Reno audience
#·InterestCategoryAffinity×
01NC State Wolfpack men's basketballSports71.72×
02aau basketballSports44.96×
03Ohio UniversityBusiness & Career33.40×
04Appalachian State UniversityBusiness & Career27.26×
05University of PittsburghBusiness & Career26.75×
06Temple UniversityBusiness & Career21.72×
07Duke UniversityBusiness & Career17.50×
08FlightAwareTravel & Leisure16.67×
09Erin AndrewsSports16.67×
10University of HoustonBusiness & Career15.39×
11Dustin HoffmanMovies & TV14.10×
12University of WashingtonBusiness & Career13.35×
13University of MiamiBusiness & Career8.59×
14University of FloridaBusiness & Career7.56×
15Sustainable energyHome & Garden6.23×
16Drudge ReportSports5.76×
17Renewable energyBusiness & Career5.18×
18FedExBusiness & Career3.58×
19Mortgage loansBusiness & Career3.53×
20PinterestInternet & Social Media2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Nevada, Reno audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Nevada, Reno audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.83×
SustainabilityBALANCE2.14×
Family OrientationCONSERVATISM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Nevada, Reno audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.81×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Nevada, Reno have in United States?

University of Nevada, Reno has an estimated audience of 435,567 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of University of Nevada, Reno fans?

53.8% of University of Nevada, Reno fans are female, 46.2% are male, with an average age of 40.4 years.

03

Which brands do University of Nevada, Reno fans like most?

University of Nevada, Reno fans show strongest brand affinity for FlightAware (16.67×), NC State Wolfpack men's basketball (71.72×), and aau basketball (44.96×) over the country average.

04

Where do University of Nevada, Reno fans live in United States?

University of Nevada, Reno fans in United States are most concentrated in Nevada (reach ~100K), California (reach ~80K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do University of Nevada, Reno fans also like?

Beyond University of Nevada, Reno itself, the audience over-indexes on NC State Wolfpack men's basketball (71.72×), aau basketball (44.96×), Duke University (17.5×), and University of Pittsburgh (26.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Nevada, Reno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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