University of Nevada, Reno Audience in United States

University of Nevada, Reno logo

University of Nevada, Reno has an estimated audience of 435,567 people in United States. 53.8% are female, 46.2% are male, average age 40.4. Top regions: Nevada, California, Texas. Top brand affinities: FlightAware, Planet Fitness, Horoscope, NC State Wolfpack men's basketball, Day trading.

The average University of Nevada, Reno fan in United States is 40.4 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include FlightAware, Planet Fitness, Horoscope, with strongest over-indexing on FlightAware (16.67× the country average). Demographically, the University of Nevada, Reno audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Nevada, Reno fans

Demographic split for University of Nevada, Reno audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.4
Estimated audience size435,567

Audience persona

The typical University of Nevada, Reno fan in United States is balanced, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for FlightAware.

Top regions in United States

Top regions ranked by reach for University of Nevada, Reno in United States
RegionReachAffinity
Nevada97,40823.12×
California93,4591.95×
Texas14,6710.39×
Washington8,3790.96×
New York7,6000.31×
Florida7,5850.26×
Oregon7,0321.41×
Arizona6,4580.73×
Illinois6,1130.42×
Colorado5,7840.84×
Pennsylvania4,4530.3×
North Carolina4,2580.32×
Georgia4,2130.31×
Virginia4,2050.4×
Ohio4,1140.31×
Utah3,9881.02×
Hawaii3,6751.96×
Idaho3,6341.66×
Michigan3,4420.3×
Massachusetts3,3300.39×
New Jersey3,1880.29×
Tennessee2,8060.32×
Maryland2,6210.35×
Indiana2,6110.33×
Missouri2,4980.36×
Minnesota2,4510.39×
Wisconsin2,0570.31×
Louisiana1,8970.34×
Alabama1,7640.29×
South Carolina1,7250.26×
Alaska1,7201.85×
Oklahoma1,6490.34×
Iowa1,5220.42×
Kentucky1,4260.26×
Connecticut1,4100.32×
Montana1,3911.15×
New Mexico1,3050.6×
Kansas1,2860.37×
Arkansas1,0960.31×
Mississippi9810.27×
Nebraska9520.44×
Washington, District of Columbia7630.58×
New Hampshire5680.33×
Wyoming5650.87×
South Dakota5310.53×
West Virginia5100.25×
North Dakota5020.56×
Rhode Island4660.34×
Maine4410.28×
Vermont3480.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Nevada, Reno audience
BrandAffinityCategory
FlightAware16.67×Travel & Leisure
Planet Fitness4.52×Sports
Horoscope9.57×Health
NC State Wolfpack men's basketball49.87×Sports
Day trading11.09×Business & Career
aau basketball40.44×Sports
Duke University15.35×Business & Career
Drudge Report5.99×Sports
Blended whiskey9.52×Food & Beverages
University of Pittsburgh21.5×Business & Career
Indianapolis Motor Speedway10.26×Sports
Hamburg35.69×Travel & Leisure
Michigan State University11.09×Business & Career
Bass guitar3.71×Music & Radio
Roulette9.99×Games
FC Bayern Munich4.6×Sports
Ohio University26.13×Business & Career
Cross-country skiing10.12×Sports
Temple University20.2×Business & Career
PBS4.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Nevada, Reno audience
TraitClusterScore
Risk AppetiteTHRILL2.46
Luxury OrientationPREMIUM2.46
PatriotismCONSERVATISM2
SustainabilityBALANCE1.52
Career OrientationPOWER1.52
Need for SecurityCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for University of Nevada, Reno
CountryShare
United States70.0%
India13.5%
Canada4.2%

See University of Nevada, Reno audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Nevada, Reno have in United States?

University of Nevada, Reno has an estimated audience of 435,567 people in United States, concentrated in Nevada and California.

What is the gender split and age of University of Nevada, Reno fans?

53.8% of University of Nevada, Reno fans are female, 46.2% are male, with an average age of 40.4 years.

Which brands do University of Nevada, Reno fans like most?

University of Nevada, Reno fans show strongest brand affinity for FlightAware (16.67×), Planet Fitness (4.52×), and Horoscope (9.57×) over the country average.

Where do University of Nevada, Reno fans live in United States?

University of Nevada, Reno fans in United States are most concentrated in Nevada (reach 97,408), California (reach 93,459), and Texas (reach 14,671). These three regions account for the largest share of the active audience.

What other brands do University of Nevada, Reno fans also like?

Beyond University of Nevada, Reno itself, the audience over-indexes on Planet Fitness (4.52×), Horoscope (9.57×), NC State Wolfpack men's basketball (49.87×), and Day trading (11.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Nevada, Reno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.