Appalachian State University Audience in United States

Appalachian State University has an estimated audience of 565,253 people in United States. 50.7% are female, 49.3% are male, average age 43.3. Top regions: North Carolina, Florida, South Carolina. Top brand affinities: Utah Utes football, University of Texas System, Boone, North Carolina, Louisville Cardinals football, University of North Carolina at Chapel Hill.

The average Appalachian State University fan in United States is 43.3 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, South Carolina. Top brand affinities include Utah Utes football, University of Texas System, Boone, North Carolina, with strongest over-indexing on Utah Utes football (40.02× the country average). Demographically, the Appalachian State University audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Appalachian State University fans

Demographic split for Appalachian State University audience in United States
MetricValue
Female50.7%
Male49.3%
Average age43.3
Estimated audience size565,253

Audience persona

The typical Appalachian State University fan in United States is balanced, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Utah Utes football.

Top regions in United States

Top regions ranked by reach for Appalachian State University in United States
RegionReachAffinity
North Carolina291,66317.15×
Florida26,3790.69×
South Carolina23,7172.79×
Virginia22,2831.62×
Texas21,2960.44×
New York18,1260.57×
Tennessee17,0981.51×
California16,7490.27×
Georgia14,9950.86×
Pennsylvania14,2120.75×
Illinois11,8010.63×
Ohio10,5700.61×
New Jersey10,4880.73×
Maryland7,4890.77×
Massachusetts7,3910.66×
Michigan6,9640.47×
Indiana6,3930.62×
Alabama6,1730.78×
Kentucky6,0490.85×
Colorado5,8150.65×
Missouri4,8510.53×
Wisconsin4,7330.56×
Connecticut4,7050.83×
Louisiana4,4580.61×
Arizona4,4230.38×
Washington4,3180.38×
West Virginia3,7581.43×
Minnesota3,7480.46×
Mississippi3,2300.69×
Iowa2,9390.63×
Oklahoma2,8860.46×
Oregon2,7180.42×
Kansas2,4510.55×
Arkansas2,3500.5×
Utah2,1130.42×
New Hampshire1,7570.79×
Washington, District of Columbia1,6130.95×
Nevada1,4830.27×
Maine1,4440.71×
Nebraska1,4240.5×
Idaho1,1720.41×
Rhode Island1,0710.6×
Delaware1,0580.68×
Vermont8450.85×
New Mexico8250.29×
Montana7730.49×
Hawaii7060.29×
Alaska6590.54×
South Dakota5780.44×
North Dakota4560.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Appalachian State University audience
BrandAffinityCategory
Utah Utes football40.02×Sports
University of Texas System19.48×Business & Career
Boone, North Carolina27.57×Travel & Leisure
Louisville Cardinals football22.71×Sports
University of North Carolina at Chapel Hill16.21×Business & Career
Duke University17.29×Business & Career
News satire19.04×News
Eastern Washington University61.15×Business & Career
University of North Carolina at Asheville57.17×Business & Career
Drake University16.61×Business & Career
Rice University38.99×Business & Career
University of North Carolina at Greensboro35.56×Business & Career
University of Oklahoma10.91×Business & Career
Utah State University34.9×Business & Career
Colgate University16.8×Business & Career
Stanford Cardinal football21.49×Sports
University of California, Irvine27.09×Business & Career
Medical College of Wisconsin45.18×Business & Career
University of Pittsburgh21.44×Business & Career
Ohio University28.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Appalachian State University audience
TraitClusterScore
DIY MentalityTHRILL1.52
Community OrientationOPEN1.34
Sports ActivityPOWER1.32
Early Adopter MentalityPOWER1.3
Risk AppetiteTHRILL1.29
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Appalachian State University
CountryShare
United States88.1%
China1.9%
United Kingdom1.1%

See Appalachian State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Appalachian State University have in United States?

Appalachian State University has an estimated audience of 565,253 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Appalachian State University fans?

50.7% of Appalachian State University fans are female, 49.3% are male, with an average age of 43.3 years.

Which brands do Appalachian State University fans like most?

Appalachian State University fans show strongest brand affinity for Utah Utes football (40.02×), University of Texas System (19.48×), and Boone, North Carolina (27.57×) over the country average.

Where do Appalachian State University fans live in United States?

Appalachian State University fans in United States are most concentrated in North Carolina (reach 291,663), Florida (reach 26,379), and South Carolina (reach 23,717). These three regions account for the largest share of the active audience.

What other brands do Appalachian State University fans also like?

Beyond Appalachian State University itself, the audience over-indexes on University of Texas System (19.48×), Boone, North Carolina (27.57×), Louisville Cardinals football (22.71×), and University of North Carolina at Chapel Hill (16.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachian State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.