Rascasse Audience Intelligence

Appalachian State University Audience in United States

A data profile of the people who buy, follow and care about Appalachian State University in United States — modelled from more than twelve digital signal sources. Appalachian State University has an estimated audience of 565,253 people in United States.

#240among University in United States#3475among POI in United States#2118in Business & Career

The average Appalachian State University fan in United States is 43.3 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, South Carolina.

Top brand affinities include Utah Utes football, University of Texas System, Boone, North Carolina, with strongest over-indexing on Utah Utes football (40.02× the country average).

Demographically, the Appalachian State University audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Appalachian State University fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Utah Utes football.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Appalachian State University profile in United States.

Audience size
565K
in United States
Gender
50.7%♀
49.3% male
Age
43.3
average years
Country rank
#34088
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Appalachian State University fans

50.7% are female, 49.3% are male, average age 43.3.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Appalachian State University audience in United States
MetricValue
Female50.7%
Male49.3%
Average age43.3
Estimated audience size565,253
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Appalachian State University audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Appalachian State University audience comes from United States.

Worldwide audience distribution share by country for Appalachian State University
CountryShare
United States87.9%
China1.9%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Appalachian State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Appalachian State University fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K16.92×
02South Carolina~20K2.79×
03Tennessee~20K1.65×
04Virginia~20K1.60×
05West Virginia~4K1.43×
06Georgia~20K0.98×
07Vermont<1K0.96×
08Washington, District of Columbia~2K0.95×
09Kentucky~6K0.90×
10New Hampshire~2K0.85×
11Maryland~8K0.82×
12Connecticut~5K0.82×
13Alabama~6K0.81×
14Delaware~1K0.81×
15Idaho~2K0.80×
16Maine~2K0.79×
17Alaska<1K0.77×
18Pennsylvania~10K0.76×
19Florida~30K0.75×
20Mississippi~3K0.74×
21Rhode Island~1K0.73×
22North Dakota<1K0.73×
23South Dakota<1K0.72×
24Montana~1K0.71×
25New Jersey~10K0.69×
26Massachusetts~7K0.66×
27Colorado~6K0.65×
28Iowa~3K0.65×
29Louisiana~5K0.63×
30Nebraska~2K0.63×
31Ohio~10K0.62×
32Indiana~6K0.62×
33Arkansas~3K0.62×
34Kansas~3K0.62×
35Hawaii~1K0.61×
36Illinois~10K0.58×
37New Mexico~2K0.57×
38Wisconsin~5K0.56×
39New York~20K0.55×
40Missouri~5K0.55×
41Minnesota~4K0.54×
42Oklahoma~3K0.54×
43Oregon~3K0.52×
44Utah~3K0.52×
45Michigan~7K0.48×
46Nevada~2K0.45×
47Texas~20K0.42×
48Arizona~5K0.42×
49Washington~5K0.42×
50California~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Appalachian State University, United States
0.28×1.00×16.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Appalachian State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Appalachian State University audience
#·InterestCategoryAffinity×
01Eastern Washington UniversityBusiness & Career61.15×
02University of North Carolina at AshevilleBusiness & Career57.17×
03Medical College of WisconsinBusiness & Career45.18×
04Utah Utes footballSports40.02×
05Rice UniversityBusiness & Career38.99×
06University of North Carolina at GreensboroBusiness & Career35.56×
07Utah State UniversityBusiness & Career34.90×
08Ohio UniversityBusiness & Career28.63×
09Boone, North CarolinaTravel & Leisure27.57×
10University of California, IrvineBusiness & Career27.09×
11Louisville Cardinals footballSports22.71×
12Stanford Cardinal footballSports21.49×
13University of PittsburghBusiness & Career21.44×
14University of Texas SystemBusiness & Career19.48×
15News satireNews19.04×
16Duke UniversityBusiness & Career17.29×
17Colgate UniversityBusiness & Career16.80×
18Drake UniversityBusiness & Career16.61×
19University of North Carolina at Chapel HillBusiness & Career16.21×
20University of OklahomaBusiness & Career10.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Appalachian State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Appalachian State University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Community OrientationOPEN1.25×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Appalachian State University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
IndulgenceJOY0.91×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Appalachian State University have in United States?

Appalachian State University has an estimated audience of 565,253 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Appalachian State University fans?

50.7% of Appalachian State University fans are female, 49.3% are male, with an average age of 43.3 years.

03

Which brands do Appalachian State University fans like most?

Appalachian State University fans show strongest brand affinity for Utah Utes football (40.02×), University of Texas System (19.48×), and Boone, North Carolina (27.57×) over the country average.

04

Where do Appalachian State University fans live in United States?

Appalachian State University fans in United States are most concentrated in North Carolina (reach ~300K), Florida (reach ~30K), and South Carolina (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Appalachian State University fans also like?

Beyond Appalachian State University itself, the audience over-indexes on University of Texas System (19.48×), Boone, North Carolina (27.57×), Louisville Cardinals football (22.71×), and University of North Carolina at Chapel Hill (16.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachian State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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