Medical College of Wisconsin Audience in United States

Medical College of Wisconsin logo

Medical College of Wisconsin has an estimated audience of 262,465 people in United States. 59.0% are female, 41.0% are male, average age 42.2. Top brand affinities: Brook Lopez, UpToDate, Michigan State University, Chuck Norris, MSN.

Top brand affinities include Brook Lopez, UpToDate, Michigan State University, with strongest over-indexing on Brook Lopez (126.59× the country average). Demographically, the Medical College of Wisconsin audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Community Orientation.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Medical College of Wisconsin fans

Demographic split for Medical College of Wisconsin audience in United States
MetricValue
Female59.0%
Male41.0%
Average age42.2
Estimated audience size262,465

Audience persona

The typical Medical College of Wisconsin fan in United States is more female, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Brook Lopez.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medical College of Wisconsin audience
BrandAffinityCategory
Brook Lopez126.59×Sports
UpToDate56.87×Health
Michigan State University30.47×Business & Career
Chuck Norris10.11×Movies & TV
MSN5.89×News
University of California26.71×Business & Career
University of Pittsburgh37.68×Business & Career
Milwaukee Brewers10.44×Sports
Ohio University50.56×Business & Career
University of Wisconsin–Madison24.88×Business & Career
University of California, Los Angeles14.92×Business & Career
Muhammad Ali13.63×Sports
Ohio State Buckeyes football11.35×Sports
Duke University16.37×Business & Career
University of Minnesota20.74×Business & Career
PBS5.78×Movies & TV
Staples (Canada)4.34×Business & Career
Lebanon9.41×Travel & Leisure
Czech Republic11.66×Travel & Leisure
Solitaire6.01×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medical College of Wisconsin audience
TraitClusterScore
Need for SecurityCONSERVATISM2.14
Community OrientationOPEN1.83
Career OrientationPOWER1.8
PatriotismCONSERVATISM1.56
TraditionCONSERVATISM1.46
SpiritualityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Medical College of Wisconsin
CountryShare
United States72.1%
Germany9.0%
India4.8%

See Medical College of Wisconsin audiences in other countries

More University audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Medical College of Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.