Rascasse Audience Intelligence

UpToDate Audience in United States

A data profile of the people who buy, follow and care about UpToDate in United States — modelled from more than twelve digital signal sources. UpToDate has an estimated audience of 3,051,698 people in United States.

#292among Website / Newspaper / Magazine in United States#387in Health

The average UpToDate fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include PubMed, Doximity, Icahn School of Medicine at Mount Sinai, with strongest over-indexing on PubMed (101.6× the country average).

Demographically, the UpToDate audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UpToDate fan in United States is more female, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for PubMed.

Category: Health · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UpToDate profile in United States.

Audience size
3.1M
in United States
Gender
60.4%♀
39.6% male
Age
43.4
average years
Country rank
#10151
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of UpToDate

60.4% are female, 39.6% are male, average age 43.4.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for UpToDate audience in United States
MetricValue
Female60.4%
Male39.6%
Average age43.4
Estimated audience size3,051,698
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the UpToDate audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3917%
40-4921%
50+33%
Fig. 04

Worldwide distribution

25.5%

of the worldwide UpToDate audience comes from United States.

Worldwide audience distribution share by country for UpToDate
CountryShare
United States25.5%
Brazil6.1%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UpToDate audience in United States is strongest.

Fig. 05

Top regions by affinity

UpToDate fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K2.17×
02Massachusetts~100K1.55×
03New Mexico~30K1.55×
04New York~300K1.51×
05Wisconsin~70K1.45×
06West Virginia~20K1.33×
07Montana~10K1.26×
08Nebraska~20K1.24×
09Alaska~8K1.14×
10Rhode Island~10K1.13×
11Illinois~100K1.12×
12Arkansas~30K1.12×
13Virginia~90K1.11×
14Missouri~60K1.11×
15Minnesota~50K1.11×
16Washington, District of Columbia~10K1.09×
17Ohio~100K1.06×
18Oklahoma~40K1.04×
19Maine~10K1.04×
20Delaware~9K1.04×
21Washington~70K1.03×
22Utah~30K1.03×
23Oregon~40K1.02×
24Connecticut~30K1.00×
25Iowa~30K1.00×
26Kentucky~40K0.98×
27Idaho~20K0.97×
28Hawaii~10K0.97×
29Pennsylvania~100K0.90×
30Louisiana~40K0.90×
31South Carolina~40K0.89×
32North Carolina~80K0.86×
33Tennessee~60K0.85×
34Maryland~50K0.84×
35North Dakota~6K0.83×
36Vermont~5K0.83×
37Alabama~40K0.82×
38Arizona~50K0.81×
39Colorado~40K0.80×
40California~300K0.78×
41New Jersey~70K0.78×
42Georgia~80K0.76×
43Kansas~20K0.76×
44New Hampshire~10K0.76×
45Michigan~60K0.71×
46Indiana~40K0.70×
47Texas~200K0.68×
48Mississippi~20K0.61×
49Nevada~20K0.60×
50Florida~100K0.59×
Fig. 06

Affinity by region

Affinity by region — UpToDate, United States
0.59×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UpToDate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UpToDate audience
#·InterestCategoryAffinity×
01EXPO BEBÉ Y NIÑOSTopic142.16×
02Tufts University School of MedicineBusiness & Career134.34×
03Wayne State University School of MedicineBusiness & Career130.19×
04PubMedInternet & Social Media101.60×
05New York University School of MedicineBusiness & Career93.50×
06Boston University School of MedicineBusiness & Career88.81×
07Association of American Medical CollegesBusiness & Career82.81×
08Icahn School of Medicine at Mount SinaiBusiness & Career70.30×
09Stanford University School of MedicineBusiness & Career66.76×
10Indiana University School of MedicineBusiness & Career62.88×
11DoximityHealth60.32×
12The LancetBusiness & Career59.97×
13Albert Einstein College of MedicineHealth59.82×
14JAMA (journal)Health51.61×
15Kea (island)Travel & Leisure50.95×
16American College of SurgeonsBusiness & Career36.56×
17Médecins Sans FrontièresPolitics & Society27.36×
18Fibromyalgia awarenessHealth20.00×
19American Medical AssociationHealth7.12×
20ProductivityBusiness & Career6.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UpToDate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UpToDate audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.35×
MindfulnessBALANCE1.33×
Healthy LifestyleBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UpToDate audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
ExtroversionTHRILL0.95×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UpToDate have in United States?

UpToDate has an estimated audience of 3,051,698 people in United States, concentrated in California and New York.

02

What is the gender split and age of UpToDate fans?

60.4% of UpToDate fans are female, 39.6% are male, with an average age of 43.4 years.

03

Which brands do UpToDate fans like most?

UpToDate fans show strongest brand affinity for PubMed (101.6×), Doximity (60.32×), and Icahn School of Medicine at Mount Sinai (70.3×) over the country average.

04

Where do UpToDate fans live in United States?

UpToDate fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do UpToDate fans also like?

Beyond UpToDate itself, the audience over-indexes on Doximity (60.32×), Icahn School of Medicine at Mount Sinai (70.3×), Tufts University School of Medicine (134.34×), and Wayne State University School of Medicine (130.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See UpToDate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UpToDate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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