UpToDate Audience in United States

UpToDate logo

UpToDate has an estimated audience of 3,267,573 people in United States. 60.4% are female, 39.6% are male, average age 43.4. Top regions: California, New York, Texas. Top brand affinities: PubMed, Doximity, Tufts University School of Medicine, Wayne State University School of Medicine, Fibromyalgia awareness.

The average UpToDate fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include PubMed, Doximity, Tufts University School of Medicine, with strongest over-indexing on PubMed (101.6× the country average). Demographically, the UpToDate audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Website / Newspaper / Magazine

Demographics of UpToDate fans

Demographic split for UpToDate audience in United States
MetricValue
Female60.4%
Male39.6%
Average age43.4
Estimated audience size3,267,573

Audience persona

The typical UpToDate fan in United States is more female, around 43.4 years old, with strong Travelling tendencies and a notable affinity for PubMed.

Top regions in United States

Top regions ranked by reach for UpToDate in United States
RegionReachAffinity
California290,2810.81×
New York281,4011.54×
Texas206,8840.74×
Illinois136,8671.26×
Florida134,9500.61×
Ohio108,1271.07×
Massachusetts106,5641.66×
Pennsylvania104,3120.95×
North Carolina91,3910.93×
Virginia86,1611.08×
Georgia78,0640.78×
Wisconsin71,4201.45×
Washington70,8171.08×
New Jersey69,6570.84×
Michigan64,0070.75×
Missouri58,7411.12×
Tennessee58,7100.9×
Minnesota57,7121.23×
Arizona57,1330.86×
Maryland47,8630.85×
South Carolina43,7180.89×
Colorado43,2350.84×
Indiana42,7330.72×
Oregon39,0061.04×
Kentucky38,3240.94×
Alabama37,6940.83×
Oklahoma37,6851.04×
Louisiana37,2810.88×
Connecticut33,6561.03×
Utah29,9871.02×
Arkansas27,8301.03×
Iowa26,9511×
New Mexico22,4341.37×
Nebraska19,5821.2×
Nevada19,4170.61×
West Virginia19,1481.26×
Kansas18,5590.72×
Mississippi16,2660.6×
Idaho15,8450.97×
South Dakota14,6481.94×
Hawaii12,8550.92×
Maine12,1801.04×
Rhode Island11,9901.15×
Washington, District of Columbia11,1041.13×
Montana10,8161.19×
New Hampshire9,3840.73×
Delaware8,6820.96×
Alaska7,7421.11×
North Dakota5,0890.76×
Vermont4,3430.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UpToDate audience
BrandAffinityCategory
PubMed101.6×Internet & Social Media
Doximity60.32×Health
Tufts University School of Medicine134.34×Business & Career
Wayne State University School of Medicine130.19×Business & Career
Fibromyalgia awareness20×Health
New York University School of Medicine93.5×Business & Career
JAMA (journal)51.61×Health
Stanford University School of Medicine66.76×Business & Career
Kea (island)50.95×Travel & Leisure
Boston University School of Medicine88.81×Business & Career
Indiana University School of Medicine62.88×Business & Career
Association of American Medical Colleges82.81×Business & Career
The Lancet59.97×Business & Career
Albert Einstein College of Medicine59.82×Health
Médecins Sans Frontières27.36×Politics & Society
EXPO BEBÉ Y NIÑOS142.16×
Domhnall Gleeson17.74×Movies & TV
American Medical Association7.12×Health
Productivity6.31×Business & Career
Baylor College of Medicine34.96×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UpToDate audience
TraitClusterScore
TravellingTHRILL1.49
Career OrientationPOWER1.29
Price SensitivityPREMIUM1.22
Quality AwarenessPREMIUM1.21
Community OrientationOPEN1.2
CreativityOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for UpToDate
CountryShare
United States27.1%
Brazil6.7%
China4.6%

See UpToDate audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does UpToDate have in United States?

UpToDate has an estimated audience of 3,267,573 people in United States, concentrated in California and New York.

What is the gender split and age of UpToDate fans?

60.4% of UpToDate fans are female, 39.6% are male, with an average age of 43.4 years.

Which brands do UpToDate fans like most?

UpToDate fans show strongest brand affinity for PubMed (101.6×), Doximity (60.32×), and Tufts University School of Medicine (134.34×) over the country average.

Where do UpToDate fans live in United States?

UpToDate fans in United States are most concentrated in California (reach 290,281), New York (reach 281,401), and Texas (reach 206,884). These three regions account for the largest share of the active audience.

What other brands do UpToDate fans also like?

Beyond UpToDate itself, the audience over-indexes on Doximity (60.32×), Tufts University School of Medicine (134.34×), Wayne State University School of Medicine (130.19×), and Fibromyalgia awareness (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UpToDate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.