Kea (island) Audience in United States

Kea (island) logo

Kea (island) has an estimated audience of 475,578 people in United States. 32.6% are female, 67.4% are male, average age 37.2. Top regions: California, Texas, New York. Top brand affinities: Hipster, Fairy godmother, Tech News, Life of Pi, Governor of Michigan.

The average Kea (island) fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hipster, Fairy godmother, Tech News, with strongest over-indexing on Hipster (22.69× the country average). Demographically, the Kea (island) audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Kea (island) fans

Demographic split for Kea (island) audience in United States
MetricValue
Female32.6%
Male67.4%
Average age37.2
Estimated audience size475,578

Audience persona

The typical Kea (island) fan in United States is more male, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for Kea (island) in United States
RegionReachAffinity
California53,7281.03×
Texas32,0500.78×
New York28,1821.06×
Florida26,7420.83×
Kentucky16,9612.84×
Washington14,8181.55×
Illinois14,0510.89×
Pennsylvania13,9510.87×
New Jersey13,4331.11×
Ohio12,1650.83×
Georgia11,4250.78×
North Carolina11,0780.77×
Virginia10,7980.93×
Massachusetts10,0631.07×
Michigan10,0140.81×
Arizona9,3930.97×
Colorado8,5051.13×
Oregon6,9211.27×
Indiana6,9050.79×
Maryland6,8290.84×
Tennessee6,6890.7×
Missouri6,4900.85×
Minnesota6,1430.9×
Wisconsin6,0100.84×
Utah5,7891.36×
South Carolina4,7130.66×
Hawaii4,6732.29×
Alabama4,6000.69×
Louisiana4,3830.71×
Connecticut4,2600.89×
Alaska3,9283.86×
Nevada3,6360.79×
Kansas3,5510.95×
Oklahoma3,5460.67×
Iowa2,8270.72×
Arkansas2,6370.67×
Nebraska2,5451.07×
Mississippi2,1390.55×
Idaho2,0610.86×
Washington, District of Columbia1,7151.2×
Maine1,7121×
New Hampshire1,6760.89×
New Mexico1,6640.7×
West Virginia1,3890.63×
Montana1,2950.98×
Rhode Island1,2720.84×
Delaware8840.67×
Vermont8541.02×
South Dakota7870.72×
North Dakota6070.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kea (island) audience
BrandAffinityCategory
Hipster22.69×Politics & Society
Fairy godmother16.67×Literature
Tech News20×Technology & Electronics
Life of Pi20×Movies & TV
Governor of Michigan14.89×Politics & Society
Leverage (TV series)11.46×Movies & TV
Arrietty20×Movies & TV
Nebraska Cornhuskers football4.3×Sports
Academy Award for Best Production Design20×Movies & TV
Goop6.26×Internet & Social Media
TV Fanatic12.39×Movies & TV
Wok7.57×Food & Beverages
Omaha Storm Chasers20×Sports
Harlow11.96×Travel & Leisure
Mathcore7.97×Music & Radio
Mothercare3.18×Kids & Family
The Tree of Life (film)11.96×Movies & TV
Cherish (group)10.36×Music & Radio
Lahaina, Hawaii17.07×Travel & Leisure
El Paso County, Colorado11.42×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kea (island) audience
TraitClusterScore
Luxury OrientationPREMIUM2.89
Design AffinityPREMIUM2.29
Risk AppetiteTHRILL2.16
Family OrientationCONSERVATISM1.99
TravellingTHRILL1.58
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Kea (island)
CountryShare
Italy32.2%
Brazil9.0%
United States8.6%

See Kea (island) audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Kea (island) have in United States?

Kea (island) has an estimated audience of 475,578 people in United States, concentrated in California and Texas.

What is the gender split and age of Kea (island) fans?

32.6% of Kea (island) fans are female, 67.4% are male, with an average age of 37.2 years.

Which brands do Kea (island) fans like most?

Kea (island) fans show strongest brand affinity for Hipster (22.69×), Fairy godmother (16.67×), and Tech News (20×) over the country average.

Where do Kea (island) fans live in United States?

Kea (island) fans in United States are most concentrated in California (reach 53,728), Texas (reach 32,050), and New York (reach 28,182). These three regions account for the largest share of the active audience.

What other brands do Kea (island) fans also like?

Beyond Kea (island) itself, the audience over-indexes on Fairy godmother (16.67×), Tech News (20×), Life of Pi (20×), and Governor of Michigan (14.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kea (island). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.