A data profile of the people who buy, follow and care about Kea (island) in United States — modelled from more than twelve digital signal sources. Kea (island) has an estimated audience of 475,578 people in United States.
The average Kea (island) fan in United States is 37.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include UpToDate, Kia Picanto, Discount Tire, with strongest over-indexing on UpToDate (50.95× the country average).
Demographically, the Kea (island) audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kea (island) fan in United States is more male, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for UpToDate.
The key figures that characterise the Kea (island) profile in United States.
32.6% are female, 67.4% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 37.2 |
| Estimated audience size | 475,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 16% |
Where the Kea (island) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~4K | 3.48× | |
| 02 | Kentucky | ~20K | 2.86× | |
| 03 | Hawaii | ~4K | 2.15× | |
| 04 | Washington | ~10K | 1.48× | |
| 05 | Utah | ~6K | 1.32× | |
| 06 | Oregon | ~7K | 1.21× | |
| 07 | Colorado | ~8K | 1.08× | |
| 08 | Washington, District of Columbia | ~2K | 1.08× | |
| 09 | New Jersey | ~10K | 1.06× | |
| 10 | Massachusetts | ~10K | 1.06× | |
| 11 | Vermont | <1K | 1.06× | |
| 12 | Maine | ~2K | 1.05× | |
| 13 | Nebraska | ~2K | 1.04× | |
| 14 | Montana | ~1K | 1.04× | |
| 15 | California | ~50K | 1.00× | |
| 16 | New York | ~30K | 0.98× | |
| 17 | New Hampshire | ~2K | 0.96× | |
| 18 | Kansas | ~4K | 0.94× | |
| 19 | Arizona | ~9K | 0.93× | |
| 20 | Nevada | ~4K | 0.92× | |
| 21 | Idaho | ~2K | 0.92× | |
| 22 | Minnesota | ~6K | 0.91× | |
| 23 | Connecticut | ~4K | 0.90× | |
| 24 | Rhode Island | ~1K | 0.90× | |
| 25 | South Dakota | <1K | 0.87× | |
| 26 | Illinois | ~10K | 0.86× | |
| 27 | Virginia | ~10K | 0.86× | |
| 28 | Missouri | ~7K | 0.86× | |
| 29 | Pennsylvania | ~10K | 0.85× | |
| 30 | North Dakota | <1K | 0.85× | |
| 31 | Maryland | ~7K | 0.84× | |
| 32 | Florida | ~30K | 0.83× | |
| 33 | Ohio | ~10K | 0.83× | |
| 34 | Indiana | ~7K | 0.83× | |
| 35 | New Mexico | ~2K | 0.82× | |
| 36 | Delaware | ~1K | 0.82× | |
| 37 | Michigan | ~10K | 0.81× | |
| 38 | Wisconsin | ~6K | 0.81× | |
| 39 | West Virginia | ~2K | 0.81× | |
| 40 | Iowa | ~3K | 0.80× | |
| 41 | Texas | ~30K | 0.78× | |
| 42 | North Carolina | ~10K | 0.76× | |
| 43 | Arkansas | ~3K | 0.76× | |
| 44 | Alabama | ~5K | 0.75× | |
| 45 | Louisiana | ~5K | 0.75× | |
| 46 | Oklahoma | ~4K | 0.75× | |
| 47 | Georgia | ~10K | 0.73× | |
| 48 | Tennessee | ~7K | 0.73× | |
| 49 | Mississippi | ~3K | 0.71× | |
| 50 | South Carolina | ~5K | 0.70× |
The strongest cross-interests of the Kea (island) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kia Picanto | Cars & Mobility | 108.75× | ||
| 02 | UpToDate | Health | 50.95× | ||
| 03 | Outback | Travel & Leisure | 36.06× | ||
| 04 | Kia Rio | Cars & Mobility | 33.11× | ||
| 05 | Kia Optima | Cars & Mobility | 25.41× | ||
| 06 | Kia Soul | Cars & Mobility | 24.78× | ||
| 07 | Toyota Yaris | Cars & Mobility | 20.00× | ||
| 08 | Nissan Juke | Cars & Mobility | 20.00× | ||
| 09 | Mazda6 | Cars & Mobility | 18.22× | ||
| 10 | Hyundai Santa Fe | Cars & Mobility | 14.07× | ||
| 11 | Hyundai Tucson | Cars & Mobility | 13.53× | ||
| 12 | Kia Sorento | Cars & Mobility | 13.38× | ||
| 13 | Acura MDX | Cars & Mobility | 12.76× | ||
| 14 | Discount Tire | Shopping | 11.51× | ||
| 15 | City car | Cars & Mobility | 11.30× | ||
| 16 | PubMed | Internet & Social Media | 10.95× | ||
| 17 | Best Western | Travel & Leisure | 8.85× | ||
| 18 | Kia Motors | Cars & Mobility | 8.53× | ||
| 19 | All-inclusive resort | Travel & Leisure | 6.83× | ||
| 20 | Mortgage loans | Business & Career | 2.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.36× | |
| Indulgence | JOY | 1.82× | |
| Quality Awareness | PREMIUM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Pet Ownership | JOY | 0.76× | |
| Community Orientation | OPEN | 0.89× |
Kea (island) has an estimated audience of 475,578 people in United States, concentrated in California and Texas.
32.6% of Kea (island) fans are female, 67.4% are male, with an average age of 37.2 years.
Kea (island) fans show strongest brand affinity for UpToDate (50.95×), Kia Picanto (108.75×), and Discount Tire (11.51×) over the country average.
Kea (island) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Kea (island) itself, the audience over-indexes on Kia Picanto (108.75×), Discount Tire (11.51×), Outback (36.06×), and Kia Soul (24.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kea (island). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.