All-inclusive resort Audience in United States

All-inclusive resort logo

All-inclusive resort has an estimated audience of 7,147,545 people in United States. 63.4% are female, 36.6% are male, average age 43.6. Top regions: Texas, New York, Florida. Top brand affinities: Resort, Santo Domingo, Pastoral care, Conference and resort hotels, Punta Cana.

The average All-inclusive resort fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Florida. Top brand affinities include Resort, Santo Domingo, Pastoral care, with strongest over-indexing on Resort (3.68× the country average). Demographically, the All-inclusive resort audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of All-inclusive resort fans

Demographic split for All-inclusive resort audience in United States
MetricValue
Female63.4%
Male36.6%
Average age43.6
Estimated audience size7,147,545

Audience persona

The typical All-inclusive resort fan in United States is more female, around 43.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Resort.

Top regions in United States

Top regions ranked by reach for All-inclusive resort in United States
RegionReachAffinity
Texas588,3870.96×
New York550,4131.38×
Florida535,5061.11×
California488,9290.62×
Pennsylvania315,3271.31×
Georgia303,3111.38×
North Carolina283,1821.32×
New Jersey273,0371.5×
Illinois267,8531.12×
Ohio238,4991.08×
Michigan211,2711.13×
Virginia202,7181.16×
Tennessee171,9691.2×
South Carolina158,4691.47×
Massachusetts153,7911.09×
Maryland152,1681.24×
Indiana147,9171.13×
Missouri131,4791.14×
Wisconsin120,0301.12×
Alabama111,4731.12×
Louisiana104,1661.13×
Kentucky103,1251.15×
Connecticut97,3511.36×
Arizona97,3410.67×
Colorado95,3260.85×
Minnesota92,7990.91×
Washington87,5740.61×
Oklahoma80,0891.01×
Arkansas65,1381.11×
Iowa63,2701.07×
Kansas58,7461.04×
Mississippi58,7101×
Utah55,7870.87×
Nevada50,0050.72×
Oregon45,9020.56×
West Virginia31,7570.95×
Nebraska31,3200.87×
New Hampshire28,7321.02×
Idaho27,2190.76×
Maine26,6811.04×
Delaware25,7831.31×
Rhode Island25,4411.12×
New Mexico18,9050.53×
Washington, District of Columbia18,6170.87×
Montana13,6600.69×
South Dakota13,4080.81×
North Dakota12,3210.84×
Vermont11,7390.94×
Hawaii11,2980.37×
Alaska8,4700.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for All-inclusive resort audience
BrandAffinityCategory
Resort3.68×Travel & Leisure
Santo Domingo9.99×Travel & Leisure
Pastoral care24.06×Health
Conference and resort hotels7.4×Travel & Leisure
Punta Cana10.02×Travel & Leisure
Cancún5.66×Travel & Leisure
Club Med15.4×Travel & Leisure
Caribbean3.33×Travel & Leisure
American Airlines2.28×Travel & Leisure
Dominican Republic4.58×Travel & Leisure
Royal Caribbean Cruises Ltd.4.67×Travel & Leisure
Package tour7.41×Travel & Leisure
southwest airlines2.84×Travel & Leisure
Riviera Maya6.38×Travel & Leisure
Seaside resort5.07×Travel & Leisure
Dembow14.68×Music & Radio
Holiday cottage3.59×Travel & Leisure
Lodging2.54×Travel & Leisure
Cruises2.3×Travel & Leisure
Vacations1.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by All-inclusive resort audience
TraitClusterScore
Luxury OrientationPREMIUM2.94
Risk AppetiteTHRILL1.95
TravellingTHRILL1.79
Quality AwarenessPREMIUM1.66
IndulgenceJOY1.48
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for All-inclusive resort
CountryShare
United States27.3%
United Kingdom10.7%
Brazil5.1%

See All-inclusive resort audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does All-inclusive resort have in United States?

All-inclusive resort has an estimated audience of 7,147,545 people in United States, concentrated in Texas and New York.

What is the gender split and age of All-inclusive resort fans?

63.4% of All-inclusive resort fans are female, 36.6% are male, with an average age of 43.6 years.

Which brands do All-inclusive resort fans like most?

All-inclusive resort fans show strongest brand affinity for Resort (3.68×), Santo Domingo (9.99×), and Pastoral care (24.06×) over the country average.

Where do All-inclusive resort fans live in United States?

All-inclusive resort fans in United States are most concentrated in Texas (reach 588,387), New York (reach 550,413), and Florida (reach 535,506). These three regions account for the largest share of the active audience.

What other brands do All-inclusive resort fans also like?

Beyond All-inclusive resort itself, the audience over-indexes on Santo Domingo (9.99×), Pastoral care (24.06×), Conference and resort hotels (7.4×), and Punta Cana (10.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for All-inclusive resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.