All-inclusive resort Audience in Germany
All-inclusive resort has an estimated audience of 1,198,725 people in Germany. 58.6% are female, 41.4% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Package tour, Resort, Airbnb, TUI, Ryanair.
The average All-inclusive resort fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Package tour, Resort, Airbnb, with strongest over-indexing on Package tour (8.73× the country average). Demographically, the All-inclusive resort audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of All-inclusive resort fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.3 |
| Estimated audience size | 1,198,725 |
Audience persona
The typical All-inclusive resort fan in Germany is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Package tour.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 388,544 | 1.48× |
| Bayern | 194,173 | 1.01× |
| Baden-Württemberg | 159,182 | 0.97× |
| Hessen | 144,052 | 1.58× |
| Niedersachsen | 120,183 | 1.03× |
| Rheinland-Pfalz | 63,937 | 1.06× |
| Berlin | 48,201 | 0.9× |
| Sachsen | 47,330 | 0.81× |
| Schleswig-Holstein | 39,102 | 0.91× |
| Brandenburg | 35,043 | 0.94× |
| Thüringen | 29,131 | 0.95× |
| Sachsen-Anhalt | 29,002 | 0.93× |
| Hamburg | 28,413 | 1.05× |
| Mecklenburg-Vorpommern | 18,539 | 0.81× |
| Saarland | 11,729 | 0.8× |
| Bremen | 8,233 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Package tour | 8.73× | Travel & Leisure |
| Resort | 3.22× | Travel & Leisure |
| Airbnb | 2.35× | Travel & Leisure |
| TUI | 3.3× | Travel & Leisure |
| Ryanair | 2.32× | Travel & Leisure |
| Skyscanner | 3.29× | Travel & Leisure |
| Trivago | 3.02× | Travel & Leisure |
| Gala | 1.69× | News |
| OUTDOOR ADVENTURE | 3.87× | Games |
| Wetter.com | 1.68× | Home & Garden |
| CHECK24 | 1.77× | Business & Career |
| Maldives | 4.83× | Travel & Leisure |
| Lodging | 2.39× | Travel & Leisure |
| Vacations | 1.8× | Travel & Leisure |
| Beaches | 1.88× | Travel & Leisure |
| TripAdvisor | 2.55× | Travel & Leisure |
| Booking.com | 2.05× | Travel & Leisure |
| Eurowings | 1.83× | Travel & Leisure |
| Lastminute.com | 6.17× | Travel & Leisure |
| Tour operator | 5.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.42 |
| Travelling | THRILL | 1.35 |
| Community Orientation | OPEN | 1.34 |
| Family Orientation | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.19 |
| Tradition | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 10.7% |
| Brazil | 5.1% |
See All-inclusive resort audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does All-inclusive resort have in Germany?
All-inclusive resort has an estimated audience of 1,198,725 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of All-inclusive resort fans?
58.6% of All-inclusive resort fans are female, 41.4% are male, with an average age of 42.3 years.
Which brands do All-inclusive resort fans like most?
All-inclusive resort fans show strongest brand affinity for Package tour (8.73×), Resort (3.22×), and Airbnb (2.35×) over the country average.
Where do All-inclusive resort fans live in Germany?
All-inclusive resort fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,544), Bayern (reach 194,173), and Baden-Württemberg (reach 159,182). These three regions account for the largest share of the active audience.
What other brands do All-inclusive resort fans also like?
Beyond All-inclusive resort itself, the audience over-indexes on Resort (3.22×), Airbnb (2.35×), TUI (3.3×), and Ryanair (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for All-inclusive resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.