Lastminute.com Audience in Germany
Lastminute.com has an estimated audience of 880,449 people in Germany. 60.1% are female, 39.9% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Trabzonspor, Bodrum, Bijou Brigitte, Fenerbahçe S.K..
The average Lastminute.com fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Trabzonspor, Bodrum, with strongest over-indexing on Galatasaray S.K. (6.83× the country average). Demographically, the Lastminute.com audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of Lastminute.com fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 43.9 |
| Estimated audience size | 880,449 |
Audience persona
The typical Lastminute.com fan in Germany is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,791 | 1.1× |
| Bayern | 176,052 | 1.24× |
| Baden-Württemberg | 149,568 | 1.25× |
| Hessen | 102,191 | 1.52× |
| Niedersachsen | 73,465 | 0.86× |
| Berlin | 57,321 | 1.46× |
| Rheinland-Pfalz | 43,483 | 0.99× |
| Schleswig-Holstein | 31,214 | 0.99× |
| Sachsen | 30,838 | 0.71× |
| Brandenburg | 27,515 | 1.01× |
| Hamburg | 25,498 | 1.28× |
| Thüringen | 16,501 | 0.74× |
| Sachsen-Anhalt | 12,611 | 0.55× |
| Saarland | 8,729 | 0.81× |
| Bremen | 7,889 | 1.05× |
| Mecklenburg-Vorpommern | 7,625 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 6.83× | Sports |
| Trabzonspor | 10.64× | Sports |
| Bodrum | 9.98× | Travel & Leisure |
| Bijou Brigitte | 12.77× | Fashion & Accessoires |
| Fenerbahçe S.K. | 6.41× | Sports |
| Kurzurlaub.de | 10.86× | Travel & Leisure |
| Borussia Dortmund | 1.65× | Sports |
| Fenerbahçe Men's Basketball | 4.31× | Sports |
| Bundesliga | 1.9× | Sports |
| Married... with Children | 8.81× | Movies & TV |
| Eintracht Frankfurt | 2.41× | Sports |
| Vehicles | 1.57× | Cars & Mobility |
| Ryanair | 2.4× | Travel & Leisure |
| SV Werder Bremen | 2.2× | Sports |
| EasyJet | 4.73× | Travel & Leisure |
| Cumhuriyet | 6.19× | News |
| Rossmann | 2.23× | Shopping |
| Purelei | 4.56× | Fashion & Accessoires |
| Wizz Air | 5.55× | Travel & Leisure |
| Comedy movies | 1.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.74 |
| Quality Awareness | PREMIUM | 2.05 |
| Risk Appetite | THRILL | 1.92 |
| Luxury Orientation | PREMIUM | 1.88 |
| Sports Activity | POWER | 1.79 |
| DIY Mentality | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 37.8% |
| Germany | 19.6% |
| France | 18.3% |
See Lastminute.com audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Lastminute.com have in Germany?
Lastminute.com has an estimated audience of 880,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lastminute.com fans?
60.1% of Lastminute.com fans are female, 39.9% are male, with an average age of 43.9 years.
Which brands do Lastminute.com fans like most?
Lastminute.com fans show strongest brand affinity for Galatasaray S.K. (6.83×), Trabzonspor (10.64×), and Bodrum (9.98×) over the country average.
Where do Lastminute.com fans live in Germany?
Lastminute.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,791), Bayern (reach 176,052), and Baden-Württemberg (reach 149,568). These three regions account for the largest share of the active audience.
What other brands do Lastminute.com fans also like?
Beyond Lastminute.com itself, the audience over-indexes on Trabzonspor (10.64×), Bodrum (9.98×), Bijou Brigitte (12.77×), and Fenerbahçe S.K. (6.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lastminute.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.