Kurzurlaub.de Audience in Germany
Kurzurlaub.de has an estimated audience of 1,141,877 people in Germany. 75.1% are female, 24.9% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Lounge music, Secret Escapes, Tchibo, Lan Kwai Fong, TUI.
The average Kurzurlaub.de fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Lounge music, Secret Escapes, Tchibo, with strongest over-indexing on Lounge music (8.81× the country average). Demographically, the Kurzurlaub.de audience skews more female with an average age of 43.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website
Demographics of Kurzurlaub.de fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 43.6 |
| Estimated audience size | 1,141,877 |
Audience persona
The typical Kurzurlaub.de fan in Germany is more female, around 43.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lounge music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,394 | 0.66× |
| Niedersachsen | 137,067 | 1.24× |
| Baden-Württemberg | 80,101 | 0.51× |
| Bayern | 78,147 | 0.43× |
| Sachsen | 73,741 | 1.32× |
| Mecklenburg-Vorpommern | 53,790 | 2.47× |
| Schleswig-Holstein | 52,764 | 1.29× |
| Brandenburg | 51,545 | 1.46× |
| Hessen | 47,067 | 0.54× |
| Thüringen | 45,683 | 1.57× |
| Rheinland-Pfalz | 42,152 | 0.74× |
| Berlin | 30,510 | 0.6× |
| Sachsen-Anhalt | 28,988 | 0.98× |
| Hamburg | 16,765 | 0.65× |
| Saarland | 11,224 | 0.8× |
| Bremen | 7,468 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lounge music | 8.81× | Music & Radio |
| Secret Escapes | 7.18× | Travel & Leisure |
| Tchibo | 3.05× | Shopping |
| Lan Kwai Fong | 65.79× | Travel & Leisure |
| TUI | 3.18× | Travel & Leisure |
| Wetter.com | 2.2× | Home & Garden |
| weber grills | 8.91× | Home & Garden |
| Saveur | 30.75× | Food & Beverages |
| Active adult housing | 21.93× | Home & Garden |
| QVC | 2.92× | Movies & TV |
| Rossmann | 2.12× | Shopping |
| REWE | 1.81× | Shopping |
| HolidayCheck | 3.19× | Travel & Leisure |
| Tyrol (state) | 2.63× | Travel & Leisure |
| Bild | 1.54× | News |
| Roland Kaiser | 2.62× | Music & Radio |
| Hotels | 1.64× | Travel & Leisure |
| Obi (store) | 1.57× | Shopping |
| Prepmymeal | 4.18× | Food & Beverages |
| Kaufland | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.46 |
| Community Orientation | OPEN | 1.37 |
| Pet Ownership | JOY | 1.26 |
| DIY Mentality | THRILL | 1.23 |
| Travelling | THRILL | 1.19 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.5% |
| Austria | 1.8% |
| Netherlands | 0.9% |
See Kurzurlaub.de audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Kurzurlaub.de have in Germany?
Kurzurlaub.de has an estimated audience of 1,141,877 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Kurzurlaub.de fans?
75.1% of Kurzurlaub.de fans are female, 24.9% are male, with an average age of 43.6 years.
Which brands do Kurzurlaub.de fans like most?
Kurzurlaub.de fans show strongest brand affinity for Lounge music (8.81×), Secret Escapes (7.18×), and Tchibo (3.05×) over the country average.
Where do Kurzurlaub.de fans live in Germany?
Kurzurlaub.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,394), Niedersachsen (reach 137,067), and Baden-Württemberg (reach 80,101). These three regions account for the largest share of the active audience.
What other brands do Kurzurlaub.de fans also like?
Beyond Kurzurlaub.de itself, the audience over-indexes on Secret Escapes (7.18×), Tchibo (3.05×), Lan Kwai Fong (65.79×), and TUI (3.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kurzurlaub.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.