Rascasse Audience Intelligence

Kurzurlaub.de Audience in Germany

A data profile of the people who buy, follow and care about Kurzurlaub.de in Germany — modelled from more than twelve digital signal sources. Kurzurlaub.de has an estimated audience of 1,141,164 people in Germany.

#13among Travel website in Germany#195among Website / Newspaper / Magazine in Germany#470in Travel & Leisure

The average Kurzurlaub.de fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Lounge music, Secret Escapes, Tchibo, with strongest over-indexing on Lounge music (8.81× the country average).

Demographically, the Kurzurlaub.de audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kurzurlaub.de fan in Germany is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Lounge music.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kurzurlaub.de profile in Germany.

Audience size
1.1M
in Germany
Gender
75.1%♀
24.9% male
Age
43.6
average years
Country rank
#5786
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kurzurlaub.de

75.1% are female, 24.9% are male, average age 43.6.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Kurzurlaub.de audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age43.6
Estimated audience size1,141,164
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Kurzurlaub.de audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4929%
50+25%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Kurzurlaub.de audience comes from Germany.

Worldwide audience distribution share by country for Kurzurlaub.de
CountryShare
Germany96.5%
Austria1.8%
Netherlands0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kurzurlaub.de audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kurzurlaub.de fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~50K2.48×
02Thüringen~50K1.56×
03Brandenburg~50K1.40×
04Sachsen-Anhalt~40K1.31×
05Sachsen~70K1.29×
06Schleswig-Holstein~50K1.23×
07Niedersachsen~100K1.20×
08Saarland~10K0.84×
09Bremen~8K0.81×
10Rheinland-Pfalz~40K0.72×
11Nordrhein-Westfalen~200K0.65×
12Hamburg~20K0.64×
13Berlin~30K0.57×
14Hessen~50K0.53×
15Baden-Württemberg~80K0.50×
16Bayern~80K0.42×
Fig. 06

Affinity by region

Affinity by region — Kurzurlaub.de, Germany
0.42×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kurzurlaub.de audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kurzurlaub.de audience
#·InterestCategoryAffinity×
01Lan Kwai FongTravel & Leisure65.79×
02SaveurFood & Beverages30.75×
03Active adult housingHome & Garden21.93×
04High NoonMovies & TV19.25×
05Weber GrillsHome & Garden8.91×
06Lounge musicMusic & Radio8.81×
07Secret EscapesTravel & Leisure7.18×
08PrepmymealFood & Beverages4.18×
09HolidayCheckTravel & Leisure3.19×
10TUITravel & Leisure3.18×
11TchiboShopping3.05×
12QVCMovies & TV2.92×
13Tyrol (state)Travel & Leisure2.63×
14Roland KaiserMusic & Radio2.62×
15RossmannShopping2.12×
16REWEShopping1.81×
17HotelsTravel & Leisure1.64×
18KauflandShopping1.63×
19Obi (store)Shopping1.57×
20BildNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kurzurlaub.de audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kurzurlaub.de audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.37×
TravellingTHRILL1.36×
CreativityOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kurzurlaub.de audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Career OrientationPOWER0.92×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kurzurlaub.de have in Germany?

Kurzurlaub.de has an estimated audience of 1,141,164 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Kurzurlaub.de fans?

75.1% of Kurzurlaub.de fans are female, 24.9% are male, with an average age of 43.6 years.

03

Which brands do Kurzurlaub.de fans like most?

Kurzurlaub.de fans show strongest brand affinity for Lounge music (8.81×), Secret Escapes (7.18×), and Tchibo (3.05×) over the country average.

04

Where do Kurzurlaub.de fans live in Germany?

Kurzurlaub.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kurzurlaub.de fans also like?

Beyond Kurzurlaub.de itself, the audience over-indexes on Secret Escapes (7.18×), Tchibo (3.05×), Lan Kwai Fong (65.79×), and TUI (3.18×) compared to the Germany average.

Appendix

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See Kurzurlaub.de audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kurzurlaub.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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