Lounge music Audience in Germany
Lounge music has an estimated audience of 1,855,175 people in Germany. 56.4% are female, 43.6% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deichmann, Bonprix, Rossmann, Tchibo, Ernsting's family.
The average Lounge music fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deichmann, Bonprix, Rossmann, with strongest over-indexing on Deichmann (2.2× the country average). Demographically, the Lounge music audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Lounge music fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 36.8 |
| Estimated audience size | 1,855,175 |
Audience persona
The typical Lounge music fan in Germany is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 392,870 | 0.97× |
| Bayern | 334,366 | 1.12× |
| Baden-Württemberg | 246,757 | 0.97× |
| Niedersachsen | 192,488 | 1.07× |
| Hessen | 128,529 | 0.91× |
| Rheinland-Pfalz | 118,344 | 1.27× |
| Sachsen | 90,204 | 0.99× |
| Schleswig-Holstein | 84,857 | 1.27× |
| Berlin | 64,114 | 0.77× |
| Brandenburg | 54,214 | 0.94× |
| Mecklenburg-Vorpommern | 51,445 | 1.45× |
| Thüringen | 41,468 | 0.88× |
| Hamburg | 37,743 | 0.9× |
| Sachsen-Anhalt | 30,685 | 0.64× |
| Saarland | 27,666 | 1.21× |
| Bremen | 9,873 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 2.2× | Shopping |
| Bonprix | 2.55× | Shopping |
| Rossmann | 1.91× | Shopping |
| Tchibo | 2.08× | Shopping |
| Ernsting's family | 2.35× | Shopping |
| About You | 2.12× | Shopping |
| Let's Dance (German TV series) | 1.79× | Movies & TV |
| C&A | 1.72× | Shopping |
| Breuninger | 1.73× | Fashion & Accessoires |
| JYSK | 1.86× | Home & Garden |
| Children's clothing | 1.84× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 1.7× | Movies & TV |
| Living room | 1.58× | Home & Garden |
| Primark | 1.51× | Shopping |
| Blouse | 2× | Fashion & Accessoires |
| BAUR | 2.18× | Shopping |
| QVC | 1.67× | Movies & TV |
| Woolworths | 1.77× | Shopping |
| Idealo | 1.5× | Shopping |
| ICloud | 2.29× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Individualism | JOY | 1.15 |
| Sports Activity | POWER | 1.14 |
| Design Affinity | PREMIUM | 1.1 |
| Luxury Orientation | PREMIUM | 1.08 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Germany | 10.5% |
| Italy | 10.4% |
See Lounge music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Lounge music have in Germany?
Lounge music has an estimated audience of 1,855,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lounge music fans?
56.4% of Lounge music fans are female, 43.6% are male, with an average age of 36.8 years.
Which brands do Lounge music fans like most?
Lounge music fans show strongest brand affinity for Deichmann (2.2×), Bonprix (2.55×), and Rossmann (1.91×) over the country average.
Where do Lounge music fans live in Germany?
Lounge music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 392,870), Bayern (reach 334,366), and Baden-Württemberg (reach 246,757). These three regions account for the largest share of the active audience.
What other brands do Lounge music fans also like?
Beyond Lounge music itself, the audience over-indexes on Bonprix (2.55×), Rossmann (1.91×), Tchibo (2.08×), and Ernsting's family (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lounge music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.