A data profile of the people who buy, follow and care about Pastoral care in United States — modelled from more than twelve digital signal sources. Pastoral care has an estimated audience of 755,969 people in United States.
The average Pastoral care fan in United States is 42.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Drudge Report, All-inclusive resort, Motivational speaking, with strongest over-indexing on Drudge Report (36.37× the country average).
Demographically, the Pastoral care audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pastoral care fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Drudge Report.
The key figures that characterise the Pastoral care profile in United States.
58.5% are female, 41.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.0 |
| Estimated audience size | 755,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
Where the Pastoral care audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~3K | 1.16× | |
| 02 | Alaska | ~2K | 1.16× | |
| 03 | Vermont | ~2K | 1.14× | |
| 04 | New York | ~50K | 1.13× | |
| 05 | North Dakota | ~2K | 1.12× | |
| 06 | New Jersey | ~20K | 1.11× | |
| 07 | Ohio | ~30K | 1.10× | |
| 08 | Arkansas | ~7K | 1.10× | |
| 09 | Alabama | ~10K | 1.08× | |
| 10 | South Dakota | ~2K | 1.08× | |
| 11 | Illinois | ~30K | 1.07× | |
| 12 | Kentucky | ~10K | 1.07× | |
| 13 | Oklahoma | ~9K | 1.07× | |
| 14 | Connecticut | ~8K | 1.07× | |
| 15 | Maryland | ~10K | 1.05× | |
| 16 | Pennsylvania | ~30K | 1.04× | |
| 17 | Montana | ~2K | 1.04× | |
| 18 | Massachusetts | ~20K | 1.03× | |
| 19 | Georgia | ~20K | 1.02× | |
| 20 | Virginia | ~20K | 1.02× | |
| 21 | Louisiana | ~10K | 1.02× | |
| 22 | Delaware | ~2K | 1.02× | |
| 23 | North Carolina | ~20K | 1.01× | |
| 24 | Tennessee | ~20K | 1.00× | |
| 25 | West Virginia | ~3K | 0.99× | |
| 26 | Rhode Island | ~2K | 0.99× | |
| 27 | Missouri | ~10K | 0.98× | |
| 28 | Mississippi | ~6K | 0.98× | |
| 29 | New Hampshire | ~3K | 0.98× | |
| 30 | Maine | ~3K | 0.98× | |
| 31 | Hawaii | ~3K | 0.95× | |
| 32 | Nebraska | ~4K | 0.94× | |
| 33 | Idaho | ~4K | 0.94× | |
| 34 | New Mexico | ~4K | 0.93× | |
| 35 | Florida | ~50K | 0.92× | |
| 36 | South Carolina | ~10K | 0.92× | |
| 37 | Texas | ~60K | 0.91× | |
| 38 | Washington | ~10K | 0.91× | |
| 39 | Indiana | ~10K | 0.91× | |
| 40 | Iowa | ~6K | 0.91× | |
| 41 | Kansas | ~5K | 0.91× | |
| 42 | Minnesota | ~10K | 0.89× | |
| 43 | Wisconsin | ~10K | 0.87× | |
| 44 | Oregon | ~7K | 0.86× | |
| 45 | Nevada | ~6K | 0.86× | |
| 46 | Utah | ~6K | 0.86× | |
| 47 | Michigan | ~20K | 0.84× | |
| 48 | Colorado | ~10K | 0.84× | |
| 49 | Arizona | ~10K | 0.81× | |
| 50 | California | ~70K | 0.78× |
The strongest cross-interests of the Pastoral care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drudge Report | Sports | 36.37× | ||
| 02 | All-inclusive resort | Travel & Leisure | 24.06× | ||
| 03 | Elderly care | Health | 10.07× | ||
| 04 | Motivational speaking | Business & Career | 7.38× | ||
| 05 | New Testament | Politics & Society | 6.99× | ||
| 06 | Hair Extensions | Beauty & Wellness | 3.94× | ||
| 07 | Religion | Business & Career | 3.12× | ||
| 08 | Nonprofit organization | Politics & Society | 2.67× | ||
| 09 | Internet & Social Media | 2.45× | |||
| 10 | Health care | Business & Career | 2.42× | ||
| 11 | Beauty salons | Beauty & Wellness | 2.41× | ||
| 12 | CNN | Movies & TV | 2.35× | ||
| 13 | Recipes | Food & Beverages | 2.34× | ||
| 14 | Walmart | Shopping | 2.34× | ||
| 15 | Medicine | Business & Career | 2.24× | ||
| 16 | Cooking | Food & Beverages | 2.11× | ||
| 17 | Home improvement | Home & Garden | 2.06× | ||
| 18 | Alcoholic beverages | Food & Beverages | 2.00× | ||
| 19 | X | Internet & Social Media | 1.98× | ||
| 20 | Donald Trump | Politics & Society | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.87× | |
| Patriotism | CONSERVATISM | 2.73× | |
| Spirituality | BALANCE | 2.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.49× | |
| Luxury Orientation | PREMIUM | 0.51× | |
| Quality Awareness | PREMIUM | 0.79× |
Pastoral care has an estimated audience of 755,969 people in United States, concentrated in California and Texas.
58.5% of Pastoral care fans are female, 41.5% are male, with an average age of 42.0 years.
Pastoral care fans show strongest brand affinity for Drudge Report (36.37×), All-inclusive resort (24.06×), and Motivational speaking (7.38×) over the country average.
Pastoral care fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Pastoral care itself, the audience over-indexes on All-inclusive resort (24.06×), Motivational speaking (7.38×), Religion (3.12×), and Cooking (2.11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pastoral care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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