Rascasse Audience Intelligence

Punta Cana Audience in United States

A data profile of the people who buy, follow and care about Punta Cana in United States — modelled from more than twelve digital signal sources. Punta Cana has an estimated audience of 4,158,281 people in United States.

#122among City in United States#563among POI in United States#649in Travel & Leisure

The average Punta Cana fan in United States is 40.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include Gagosian Gallery, Dominican Republic, Dembow, with strongest over-indexing on Gagosian Gallery (29.84× the country average).

Demographically, the Punta Cana audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Punta Cana fan in United States is more female, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Gagosian Gallery.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punta Cana profile in United States.

Audience size
4.2M
in United States
Gender
58.9%♀
41.1% male
Age
40.8
average years
Country rank
#7798
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punta Cana fans

58.9% are female, 41.1% are male, average age 40.8.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Punta Cana audience in United States
MetricValue
Female58.9%
Male41.1%
Average age40.8
Estimated audience size4,158,281
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Punta Cana audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4926%
50+19%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Punta Cana audience comes from United States.

Worldwide audience distribution share by country for Punta Cana
CountryShare
United States29.5%
Brazil11.8%
Colombia8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punta Cana audience in United States is strongest.

Fig. 05

Top regions by affinity

Punta Cana fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K1.63×
02Massachusetts~100K1.62×
03Wisconsin~90K1.50×
04Pennsylvania~200K1.48×
05New York~300K1.43×
06Rhode Island~20K1.34×
07Connecticut~60K1.33×
08Illinois~200K1.31×
09Maryland~90K1.30×
10New Hampshire~20K1.26×
11Florida~300K1.24×
12Georgia~200K1.23×
13Ohio~200K1.22×
14Michigan~100K1.22×
15North Dakota~10K1.21×
16North Carolina~100K1.20×
17Iowa~40K1.19×
18Virginia~100K1.17×
19Minnesota~70K1.17×
20Delaware~10K1.17×
21Washington, District of Columbia~10K1.16×
22Louisiana~60K1.07×
23Maine~20K1.06×
24South Carolina~70K1.04×
25Texas~400K1.03×
26Indiana~80K1.00×
27Missouri~70K0.99×
28Kentucky~50K0.99×
29South Dakota~10K0.99×
30Vermont~7K0.95×
31Tennessee~80K0.93×
32Nebraska~20K0.92×
33Alabama~50K0.91×
34Mississippi~30K0.91×
35West Virginia~20K0.91×
36Colorado~50K0.81×
37Kansas~30K0.79×
38Nevada~30K0.77×
39Arkansas~30K0.77×
40Oklahoma~30K0.70×
41Arizona~50K0.65×
42California~300K0.64×
43Montana~7K0.63×
44Utah~20K0.60×
45New Mexico~10K0.59×
46Washington~50K0.58×
47Idaho~10K0.58×
48Alaska~5K0.54×
49Oregon~20K0.50×
50Hawaii~8K0.43×
Fig. 06

Affinity by region

Affinity by region — Punta Cana, United States
0.43×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punta Cana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punta Cana audience
#·InterestCategoryAffinity×
01Mabe (company)Business & Career32.17×
02Gagosian GalleryArts & Culture29.84×
03EmpresariosPolitics & Society28.70×
04VentaHome & Garden25.71×
05DembowMusic & Radio24.53×
06Al HorfordSports9.43×
07Santo DomingoTravel & Leisure7.70×
08Dominican RepublicTravel & Leisure6.96×
09KaRoL GMusic & Radio5.15×
10Merengue musicMusic & Radio4.93×
11Royal Caribbean Cruises Ltd.Travel & Leisure3.18×
12ColombiaTravel & Leisure3.01×
13Puerto RicoTravel & Leisure2.99×
14Buenos AiresTravel & Leisure2.77×
15Bad BunnyMusic & Radio2.49×
16MiamiTravel & Leisure2.13×
17Macy'sShopping1.75×
18MexicoTravel & Leisure1.75×
19FoodFood & Beverages1.65×
20American AirlinesTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punta Cana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punta Cana audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.32×
Quality AwarenessPREMIUM1.27×
Price SensitivityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punta Cana audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
IndividualismJOY0.85×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punta Cana have in United States?

Punta Cana has an estimated audience of 4,158,281 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Punta Cana fans?

58.9% of Punta Cana fans are female, 41.1% are male, with an average age of 40.8 years.

03

Which brands do Punta Cana fans like most?

Punta Cana fans show strongest brand affinity for Gagosian Gallery (29.84×), Dominican Republic (6.96×), and Dembow (24.53×) over the country average.

04

Where do Punta Cana fans live in United States?

Punta Cana fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Punta Cana fans also like?

Beyond Punta Cana itself, the audience over-indexes on Dominican Republic (6.96×), Dembow (24.53×), Food (1.65×), and Empresarios (28.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Punta Cana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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