Punta Cana Audience in United States

Punta Cana logo

Punta Cana has an estimated audience of 4,158,281 people in United States. 58.9% are female, 41.1% are male, average age 40.8. Top regions: Florida, Texas, New York. Top brand affinities: Gagosian Gallery, Dominican Republic, Dembow, Food, Empresarios.

The average Punta Cana fan in United States is 40.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Gagosian Gallery, Dominican Republic, Dembow, with strongest over-indexing on Gagosian Gallery (29.84× the country average). Demographically, the Punta Cana audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Punta Cana fans

Demographic split for Punta Cana audience in United States
MetricValue
Female58.9%
Male41.1%
Average age40.8
Estimated audience size4,158,281

Audience persona

The typical Punta Cana fan in United States is more female, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Gagosian Gallery.

Top regions in United States

Top regions ranked by reach for Punta Cana in United States
RegionReachAffinity
Florida382,1251.36×
Texas371,4071.04×
New York358,1281.54×
California305,9640.67×
Pennsylvania217,8031.56×
Illinois192,6871.39×
New Jersey184,2821.74×
Georgia166,0351.3×
Ohio158,7421.24×
North Carolina153,6301.23×
Massachusetts142,1461.74×
Michigan135,0911.24×
Virginia129,0321.27×
Maryland95,9361.34×
Wisconsin90,8651.45×
Tennessee81,7090.98×
Indiana73,6880.97×
Minnesota69,2301.16×
South Carolina65,8261.05×
Missouri65,3660.98×
Connecticut58,4871.4×
Louisiana56,2871.05×
Colorado53,6090.82×
Arizona53,3930.63×
Kentucky52,0111×
Alabama51,2550.88×
Washington48,4410.58×
Iowa38,5551.13×
Nevada32,1760.8×
Oklahoma31,8050.69×
Mississippi27,6620.81×
Kansas25,1860.77×
Arkansas24,9410.73×
Oregon23,7790.5×
Utah22,2990.6×
New Hampshire20,4081.25×
Rhode Island17,4461.32×
Nebraska17,4170.84×
West Virginia16,6330.86×
Maine15,5931.05×
Washington, District of Columbia15,4311.23×
Delaware13,0821.14×
Idaho11,0580.53×
New Mexico10,6690.51×
North Dakota9,1661.07×
South Dakota8,4380.88×
Hawaii6,7850.38×
Vermont6,3920.88×
Montana5,8210.5×
Alaska3,7070.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Punta Cana audience
BrandAffinityCategory
Gagosian Gallery29.84×Arts & Culture
Dominican Republic6.96×Travel & Leisure
Dembow24.53×Music & Radio
Food1.65×Food & Beverages
Empresarios28.7×Politics & Society
Santo Domingo7.7×Travel & Leisure
Al Horford9.43×Sports
Puerto Rico2.99×Travel & Leisure
Macy's1.75×Shopping
Merengue music4.93×Music & Radio
American Airlines1.6×Travel & Leisure
Mabe (company)32.17×Business & Career
Bad Bunny2.49×Music & Radio
Colombia3.01×Travel & Leisure
Venta25.71×Home & Garden
Miami2.13×Travel & Leisure
Mexico1.75×Travel & Leisure
Buenos Aires2.77×Travel & Leisure
Royal Caribbean Cruises Ltd.3.18×Travel & Leisure
Google Flights2.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Punta Cana audience
TraitClusterScore
TravellingTHRILL1.65
IndulgenceJOY1.48
Sports ActivityPOWER1.37
Luxury OrientationPREMIUM1.33
Family OrientationCONSERVATISM1.32
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Punta Cana
CountryShare
United States29.6%
Brazil11.8%
Colombia8.1%

See Punta Cana audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Punta Cana have in United States?

Punta Cana has an estimated audience of 4,158,281 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Punta Cana fans?

58.9% of Punta Cana fans are female, 41.1% are male, with an average age of 40.8 years.

Which brands do Punta Cana fans like most?

Punta Cana fans show strongest brand affinity for Gagosian Gallery (29.84×), Dominican Republic (6.96×), and Dembow (24.53×) over the country average.

Where do Punta Cana fans live in United States?

Punta Cana fans in United States are most concentrated in Florida (reach 382,125), Texas (reach 371,407), and New York (reach 358,128). These three regions account for the largest share of the active audience.

What other brands do Punta Cana fans also like?

Beyond Punta Cana itself, the audience over-indexes on Dominican Republic (6.96×), Dembow (24.53×), Food (1.65×), and Empresarios (28.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Punta Cana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.