Rascasse Audience Intelligence

Club Med Target Market in United States

A data profile of the people who buy, follow and care about Club Med in United States — modelled from more than twelve digital signal sources. Club Med has an estimated audience of 1,480,682 people in United States.

#26among Hotel in United States#1862among Brand in United States#1373in Travel & Leisure

The average Club Med fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Placebo (band), Soft Cell, Hostelling International, with strongest over-indexing on Placebo (band) (356.56× the country average).

Demographically, the Club Med audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Club Med fan in United States is more female, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Placebo (band).

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Club Med profile in United States.

Audience size
1.5M
in United States
Gender
64.1%♀
35.9% male
Age
43.3
average years
Country rank
#17949
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Club Med

64.1% are female, 35.9% are male, average age 43.3.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Club Med audience in United States
MetricValue
Female64.1%
Male35.9%
Average age43.3
Estimated audience size1,480,682
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Club Med audience in United States
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4927%
50+25%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Club Med audience comes from United States.

Worldwide audience distribution share by country for Club Med
CountryShare
France25.6%
United States15.3%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Club Med audience in United States is strongest.

Fig. 05

Top regions by affinity

Club Med customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.26×
02New York~200K2.03×
03Vermont~5K1.79×
04Connecticut~30K1.76×
05Massachusetts~50K1.74×
06New Jersey~70K1.73×
07Florida~200K1.55×
08New Hampshire~9K1.49×
09California~200K1.38×
10Maryland~30K1.28×
11Maine~7K1.28×
12Colorado~30K1.20×
13Virginia~40K1.18×
14Rhode Island~5K1.15×
15Pennsylvania~60K1.11×
16Hawaii~7K1.06×
17Washington~30K1.05×
18Oregon~20K0.99×
19Arizona~30K0.97×
20Illinois~50K0.96×
21North Carolina~40K0.94×
22Delaware~4K0.94×
23Georgia~40K0.92×
24South Carolina~20K0.90×
25Alaska~3K0.87×
26Nevada~10K0.84×
27Minnesota~20K0.83×
28Utah~10K0.83×
29Idaho~6K0.83×
30Montana~3K0.82×
31Tennessee~20K0.81×
32Ohio~40K0.80×
33Michigan~30K0.80×
34Wisconsin~20K0.79×
35Kansas~9K0.78×
36North Dakota~2K0.77×
37New Mexico~6K0.76×
38South Dakota~3K0.76×
39Missouri~20K0.75×
40Kentucky~10K0.74×
41Nebraska~5K0.73×
42West Virginia~5K0.73×
43Texas~90K0.72×
44Iowa~9K0.72×
45Indiana~20K0.70×
46Arkansas~9K0.70×
47Alabama~10K0.69×
48Louisiana~10K0.68×
49Oklahoma~10K0.66×
50Mississippi~8K0.63×
Fig. 06

Affinity by region

Affinity by region — Club Med, United States
0.63×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Club Med audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Club Med audience
#·InterestCategoryAffinity×
01Soft CellMusic & Radio365.49×
02Placebo (band)Music & Radio356.56×
03ApriliaCars & Mobility48.35×
04Brandon MarshallSports35.97×
05Hostelling InternationalTravel & Leisure30.98×
06AdeccoBusiness & Career26.97×
07SidewaysMovies & TV21.92×
08Copa AirlinesTravel & Leisure20.10×
09Ash (band)Music & Radio20.00×
10CheapOairTravel & Leisure19.49×
11Hotel TonightTravel & Leisure19.16×
12Anjelica HustonMovies & TV17.08×
13TransUnionTechnology & Electronics12.12×
14National Car RentalCars & Mobility10.48×
15Therapy?Music & Radio9.29×
16Bank of AmericaBusiness & Career5.01×
17Yahoo! NewsNews4.76×
18WeekBusiness & Career4.48×
19DayBusiness & Career4.13×
20Atlantic OceanTravel & Leisure3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Club Med audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Club Med audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.09×
Design AffinityPREMIUM1.49×
Luxury OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Club Med audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.00×
PatriotismCONSERVATISM1.02×
ExtroversionTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Club Med's target market in United States?

Club Med's target market in United States covers an estimated 1,480,682 people, concentrated in California and New York.

02

What is the gender split and age of Club Med customers?

64.1% of the Club Med audience are female, 35.9% are male, with an average age of 43.3 years.

03

Which brands do Club Med fans like most?

Club Med fans show strongest brand affinity for Placebo (band) (356.56×), Soft Cell (365.49×), and Hostelling International (30.98×) over the country average.

04

Where do Club Med fans live in United States?

Club Med fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Club Med fans also like?

Beyond Club Med itself, the audience over-indexes on Soft Cell (365.49×), Hostelling International (30.98×), Aprilia (48.35×), and CheapOair (19.49×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Club Med. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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