Club Med Audience in United States

Club Med logo

Club Med has an estimated audience of 1,482,912 people in United States. 64.1% are female, 35.9% are male, average age 43.3. Top regions: California, New York, Florida. Top brand affinities: Placebo (band), Soft Cell, Hostelling International, Aprilia, CheapOair.

The average Club Med fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Placebo (band), Soft Cell, Hostelling International, with strongest over-indexing on Placebo (band) (356.56× the country average). Demographically, the Club Med audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Club Med fans

Demographic split for Club Med audience in United States
MetricValue
Female64.1%
Male35.9%
Average age43.3
Estimated audience size1,482,912

Audience persona

The typical Club Med fan in United States is more female, around 43.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Placebo (band).

Top regions in United States

Top regions ranked by reach for Club Med in United States
RegionReachAffinity
California210,0631.29×
New York170,8272.06×
Florida153,2831.53×
Texas94,0890.74×
New Jersey64,6331.71×
Pennsylvania58,2001.17×
Massachusetts53,4341.83×
Illinois51,5621.04×
Virginia43,6221.21×
North Carolina43,5180.98×
Georgia42,8200.94×
Ohio37,7240.83×
Washington33,5791.13×
Maryland33,3071.31×
Michigan32,1700.83×
Colorado29,8201.28×
Arizona28,2690.93×
Connecticut26,5091.78×
Tennessee22,4870.76×
South Carolina19,3670.87×
Indiana18,8330.7×
Missouri18,5650.78×
Wisconsin18,5400.83×
Minnesota18,4660.87×
Oregon17,9561.06×
Alabama13,8540.67×
Kentucky13,4310.72×
Nevada12,0600.84×
Louisiana11,9590.63×
Utah11,3260.85×
Washington, District of Columbia11,0292.47×
Oklahoma9,5530.58×
Iowa8,4930.7×
Kansas8,4590.72×
New Hampshire8,1141.39×
Arkansas7,0650.58×
Maine6,7671.27×
Hawaii6,7561.06×
Rhode Island5,7071.21×
Idaho5,6130.75×
Mississippi5,2520.43×
Vermont5,1691.99×
Nebraska4,9700.67×
New Mexico4,6510.63×
West Virginia3,8090.55×
Delaware3,4940.85×
Montana2,8200.69×
Alaska2,3050.73×
South Dakota1,6700.49×
Wyoming1,4750.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Club Med audience
BrandAffinityCategory
Placebo (band)356.56×Music & Radio
Soft Cell365.49×Music & Radio
Hostelling International30.98×Travel & Leisure
Aprilia48.35×Cars & Mobility
CheapOair19.49×Travel & Leisure
Bank of America5.01×Business & Career
Sideways21.92×Movies & TV
Week4.48×Business & Career
Yahoo! News4.76×News
Day4.13×Business & Career
TransUnion12.12×Technology & Electronics
Copa Airlines20.1×Travel & Leisure
Ash (band)20×Music & Radio
Anjelica Huston17.08×Movies & TV
National Car Rental10.48×Cars & Mobility
Brandon Marshall35.97×Sports
Adecco26.97×Business & Career
Hotel Tonight19.16×Travel & Leisure
Atlantic Ocean3.35×Travel & Leisure
CDW22.04×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Club Med audience
TraitClusterScore
Luxury OrientationPREMIUM3.02
TravellingTHRILL2.17
Risk AppetiteTHRILL2.08
Design AffinityPREMIUM1.95
Quality AwarenessPREMIUM1.88
IndulgenceJOY1.63

Worldwide distribution

Worldwide audience distribution share by country for Club Med
CountryShare
France25.8%
United States15.5%
United Kingdom5.8%

See Club Med audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Club Med have in United States?

Club Med has an estimated audience of 1,482,912 people in United States, concentrated in California and New York.

What is the gender split and age of Club Med fans?

64.1% of Club Med fans are female, 35.9% are male, with an average age of 43.3 years.

Which brands do Club Med fans like most?

Club Med fans show strongest brand affinity for Placebo (band) (356.56×), Soft Cell (365.49×), and Hostelling International (30.98×) over the country average.

Where do Club Med fans live in United States?

Club Med fans in United States are most concentrated in California (reach 210,063), New York (reach 170,827), and Florida (reach 153,283). These three regions account for the largest share of the active audience.

What other brands do Club Med fans also like?

Beyond Club Med itself, the audience over-indexes on Soft Cell (365.49×), Hostelling International (30.98×), Aprilia (48.35×), and CheapOair (19.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Club Med. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.