A data profile of the people who buy, follow and care about Club Med in France — modelled from more than twelve digital signal sources. Club Med has an estimated audience of 2,479,817 people in France.
The average Club Med fan in France is 41.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Voyage Privé, transavia, All-inclusive resort, with strongest over-indexing on Voyage Privé (5.09× the country average).
Demographically, the Club Med audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Club Med fan in France is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Voyage Privé.
The key figures that characterise the Club Med profile in France.
65.1% are female, 34.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.7 |
| Estimated audience size | 2,479,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Club Med audience comes from France.
| Country | Share |
|---|---|
| France | 25.6% |
| United States | 15.3% |
| United Kingdom | 5.8% |
Where the Club Med audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~300K | 1.59× | |
| 02 | Île-de-France | ~700K | 1.52× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.32× | |
| 04 | Grand Est | ~200K | 1.09× | |
| 05 | Occitanie | ~200K | 0.97× | |
| 06 | Hauts-de-France | ~200K | 0.95× | |
| 07 | Nouvelle-Aquitaine | ~200K | 0.93× | |
| 08 | Normandy | ~100K | 0.88× | |
| 09 | Corsica | ~10K | 0.88× | |
| 10 | Centre-Val de Loire | ~70K | 0.75× | |
| 11 | Brittany | ~90K | 0.72× | |
| 12 | Bourgogne-Franche-Comté | ~70K | 0.72× | |
| 13 | Pays de la Loire | ~100K | 0.69× |
The strongest cross-interests of the Club Med audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | All-inclusive resort | Travel & Leisure | 8.35× | ||
| 02 | Voyage Privé | Travel & Leisure | 5.09× | ||
| 03 | Merci (company) | Food & Beverages | 4.93× | ||
| 04 | Pierre & Vacances | Travel & Leisure | 4.37× | ||
| 05 | Corsica | Travel & Leisure | 3.37× | ||
| 06 | Opodo | Travel & Leisure | 3.17× | ||
| 07 | Puy du Fou | Travel & Leisure | 2.59× | ||
| 08 | transavia | Travel & Leisure | 2.56× | ||
| 09 | Johnny Hallyday | Music & Radio | 2.53× | ||
| 10 | TotalEnergies | Cars & Mobility | 2.46× | ||
| 11 | Bricomarché | Home & Garden | 2.24× | ||
| 12 | Patrick Bruel | Music & Radio | 1.87× | ||
| 13 | EasyJet | Travel & Leisure | 1.81× | ||
| 14 | Air France | Travel & Leisure | 1.73× | ||
| 15 | Boulanger | Shopping | 1.71× | ||
| 16 | Brico Dépôt | Shopping | 1.60× | ||
| 17 | Airbnb | Travel & Leisure | 1.59× | ||
| 18 | Conforama | Home & Garden | 1.59× | ||
| 19 | Spas | Beauty & Wellness | 1.55× | ||
| 20 | Discount stores | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.88× | |
| Price Sensitivity | PREMIUM | 1.46× | |
| Creativity | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Pet Ownership | JOY | 0.96× |
Club Med's target market in France covers an estimated 2,479,817 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.1% of the Club Med audience are female, 34.9% are male, with an average age of 41.7 years.
Club Med fans show strongest brand affinity for Voyage Privé (5.09×), transavia (2.56×), and All-inclusive resort (8.35×) over the country average.
Club Med fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Club Med itself, the audience over-indexes on transavia (2.56×), All-inclusive resort (8.35×), Merci (company) (4.93×), and Discount stores (1.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Club Med. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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