Brandon Marshall Audience in United States

Brandon Marshall has an estimated audience of 374,562 people in United States. 31.0% are female, 69.0% are male, average age 38.9. Top regions: Florida, California, Texas. Top brand affinities: Aaron Rodgers, Terrell Owens, Cam Newton, Luka Dončić, Autism Awareness.

The average Brandon Marshall fan in United States is 38.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Aaron Rodgers, Terrell Owens, Cam Newton, with strongest over-indexing on Aaron Rodgers (28.19× the country average). Demographically, the Brandon Marshall audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Brandon Marshall fans

Demographic split for Brandon Marshall audience in United States
MetricValue
Female31.0%
Male69.0%
Average age38.9
Estimated audience size374,562

Audience persona

The typical Brandon Marshall fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Brandon Marshall in United States
RegionReachAffinity
Florida38,5721.52×
California33,8410.82×
Texas31,1340.97×
New York23,2531.11×
Illinois21,2641.7×
Pennsylvania18,6111.48×
Georgia16,4391.42×
Ohio12,4701.08×
New Jersey12,1331.27×
North Carolina11,9281.06×
Nevada10,6692.95×
Virginia10,4931.15×
Michigan8,7530.89×
Maryland8,7371.36×
Louisiana7,3951.53×
Arizona7,3940.97×
Tennessee7,3610.98×
Colorado7,1541.21×
Indiana6,8621×
Massachusetts6,8420.93×
Missouri6,2071.03×
South Carolina6,0351.07×
Alabama5,9941.15×
Washington5,9360.79×
Wisconsin5,4410.97×
Minnesota4,6320.86×
Connecticut3,7350.99×
Kentucky3,6280.77×
Mississippi3,5791.16×
Iowa3,1131.01×
Oklahoma2,9130.7×
Kansas2,7830.94×
Oregon2,4900.58×
Arkansas2,3750.77×
Nebraska2,1951.17×
Utah1,8150.54×
Washington, District of Columbia1,5621.39×
West Virginia1,3660.78×
New Mexico1,2370.66×
Hawaii1,1540.72×
Rhode Island1,1340.95×
Delaware1,0901.05×
New Hampshire9810.66×
Idaho9600.51×
Maine7610.57×
South Dakota7020.81×
Montana5990.58×
North Dakota5960.77×
Alaska4310.54×
Wyoming3500.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brandon Marshall audience
BrandAffinityCategory
Aaron Rodgers28.19×Sports
Terrell Owens116.54×Sports
Cam Newton59.73×Sports
Luka Dončić26.86×Sports
Autism Awareness19.03×Health
Dak Prescott23.21×Sports
Diabetes mellitus awareness12.48×Health
Respite care61.95×Health
Capital One6.48×Business & Career
Rob Gronkowski33.2×Sports
Sandals Resorts34.53×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Charles Barkley24.44×Sports
Jessica Alba12.69×Movies & TV
CarGurus7.16×Cars & Mobility
Google Maps4.81×Internet & Social Media
Kia Sportage25.32×Cars & Mobility
Dennis Rodman19.63×Sports
Shailene Woodley18.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brandon Marshall audience
TraitClusterScore
PatriotismCONSERVATISM1.44
Price SensitivityPREMIUM1.28
Convenience OrientationPREMIUM1.19
TravellingTHRILL1.14
Family OrientationCONSERVATISM1.1
Need for SecurityCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Brandon Marshall
CountryShare
United States97.6%
Germany1.2%
Mexico0.8%

See Brandon Marshall audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Brandon Marshall have in United States?

Brandon Marshall has an estimated audience of 374,562 people in United States, concentrated in Florida and California.

What is the gender split and age of Brandon Marshall fans?

31.0% of Brandon Marshall fans are female, 69.0% are male, with an average age of 38.9 years.

Which brands do Brandon Marshall fans like most?

Brandon Marshall fans show strongest brand affinity for Aaron Rodgers (28.19×), Terrell Owens (116.54×), and Cam Newton (59.73×) over the country average.

Where do Brandon Marshall fans live in United States?

Brandon Marshall fans in United States are most concentrated in Florida (reach 38,572), California (reach 33,841), and Texas (reach 31,134). These three regions account for the largest share of the active audience.

What other brands do Brandon Marshall fans also like?

Beyond Brandon Marshall itself, the audience over-indexes on Terrell Owens (116.54×), Cam Newton (59.73×), Luka Dončić (26.86×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brandon Marshall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.