Conference and resort hotels Audience in United States
Conference and resort hotels has an estimated audience of 7,776,202 people in United States. 58.5% are female, 41.5% are male, average age 46.3. Top regions: Michigan, New York. Top brand affinities: Movies, Outdoor recreation, Personal finance, Current events, Airbnb.
The average Conference and resort hotels fan in United States is 46.3 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, New York. Top brand affinities include Movies, Outdoor recreation, Personal finance, with strongest over-indexing on Movies (1.5× the country average). Demographically, the Conference and resort hotels audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Conference and resort hotels fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 46.3 |
| Estimated audience size | 7,776,202 |
Audience persona
The typical Conference and resort hotels fan in United States is more female, around 46.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Movies.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 335,884 | 1.65× |
| New York | 151,355 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Movies | 1.5× | Movies & TV |
| Outdoor recreation | 1.52× | Sports |
| Personal finance | 1.51× | Business & Career |
| Current events | 1.52× | Arts & Culture |
| Airbnb | 2.06× | Travel & Leisure |
| 1.79× | Internet & Social Media | |
| Tree house | 4.71× | Kids & Family |
| Convention center | 4.9× | Business & Career |
| Real estate | 1.56× | Business & Career |
| Rock music | 1.5× | Music & Radio |
| Cosmetics | 1.51× | Beauty & Wellness |
| Leisure | 1.53× | Travel & Leisure |
| U.S. state | 1.54× | Travel & Leisure |
| Walmart | 1.59× | Shopping |
| American Airlines | 1.91× | Travel & Leisure |
| Recipes | 1.54× | Food & Beverages |
| Bank of America | 1.96× | Business & Career |
| Motherhood | 1.6× | Kids & Family |
| Home improvement | 1.5× | Home & Garden |
| Hotels | 1.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.41 |
| Risk Appetite | THRILL | 2.18 |
| Travelling | THRILL | 1.79 |
| Design Affinity | PREMIUM | 1.62 |
| Quality Awareness | PREMIUM | 1.59 |
| Indulgence | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 6.2% |
| Italy | 5.5% |
See Conference and resort hotels audiences in other countries
- Conference and resort hotels — Germany
- Conference and resort hotels — United Kingdom
- Conference and resort hotels — France
- Conference and resort hotels — Italy
- Conference and resort hotels — Spain
- Conference and resort hotels — Brazil
- Conference and resort hotels — Japan
- Conference and resort hotels — South Korea
- Conference and resort hotels — India
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Conference and resort hotels have in United States?
Conference and resort hotels has an estimated audience of 7,776,202 people in United States, concentrated in Michigan and New York.
What is the gender split and age of Conference and resort hotels fans?
58.5% of Conference and resort hotels fans are female, 41.5% are male, with an average age of 46.3 years.
Which brands do Conference and resort hotels fans like most?
Conference and resort hotels fans show strongest brand affinity for Movies (1.5×), Outdoor recreation (1.52×), and Personal finance (1.51×) over the country average.
What other brands do Conference and resort hotels fans also like?
Beyond Conference and resort hotels itself, the audience over-indexes on Outdoor recreation (1.52×), Personal finance (1.51×), Current events (1.52×), and Airbnb (2.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Conference and resort hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.