Rascasse Audience Intelligence

Kia Soul Audience in United States

Name: Kia Soul — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Kia Soul in United States — modelled from more than twelve digital signal sources. Kia Soul has an estimated audience of 1,785,737 people in United States.

#97among Car Model in United States #523in Cars & Mobility

The average Kia Soul fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kia Sorento, Kia Forte, Kia Rio, with strongest over-indexing on Kia Sorento (24.03× the country average).

Demographically, the Kia Soul audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kia Soul fan in United States is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Kia Sorento.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Soul profile in United States.

Audience size

1.8M

in United States

Gender

37.8%♀

62.2% male

Age

40.5

average years

Country rank

#15560

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Kia Soul fans

37.8% are female, 62.2% are male, average age 40.5.

Fig. 02

Gender split

37.8%

Female

62.2%

Male

Demographic split for Kia Soul audience in United States
Metric	Value
Female	37.8%
Male	62.2%
Average age	40.5
Estimated audience size	1,785,737

Fig. 03

Age distribution

Age distribution of the Kia Soul audience in United States
Age bracket	Share	%
16-19		19%
20-29		16%
30-39		19%
40-49		22%
50+		24%

Fig. 04

Worldwide distribution

28.1%

of the worldwide Kia Soul audience comes from United States.

Worldwide audience distribution share by country for Kia Soul
Country	Share
United States	28.1%
Brazil	9.4%
Germany	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Soul audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia Soul fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~10K	1.38×
02	Florida	~200K	1.37×
03	Georgia	~80K	1.34×
04	Louisiana	~30K	1.27×
05	Texas	~200K	1.24×
06	Arizona	~50K	1.23×
07	Oklahoma	~20K	1.23×
08	Mississippi	~20K	1.23×
09	Arkansas	~20K	1.18×
10	Alabama	~30K	1.16×
11	Tennessee	~40K	1.14×
12	South Carolina	~30K	1.14×
13	Indiana	~40K	1.13×
14	North Carolina	~60K	1.10×
15	Nevada	~20K	1.09×
16	Missouri	~30K	1.08×
17	Kentucky	~20K	1.08×
18	Ohio	~60K	1.07×
19	Kansas	~20K	1.06×
20	Virginia	~50K	1.05×
21	West Virginia	~9K	1.05×
22	Illinois	~60K	1.03×
23	Utah	~20K	1.02×
24	Washington	~40K	1.01×
25	Oregon	~20K	1.01×
26	California	~200K	1.00×
27	Maryland	~30K	1.00×
28	Pennsylvania	~60K	0.99×
29	New Jersey	~50K	0.97×
30	Idaho	~9K	0.96×
31	Michigan	~50K	0.94×
32	Nebraska	~9K	0.94×
33	New Mexico	~9K	0.93×
34	Massachusetts	~30K	0.92×
35	Iowa	~10K	0.92×
36	Delaware	~5K	0.92×
37	Connecticut	~20K	0.89×
38	Maine	~6K	0.87×
39	Rhode Island	~5K	0.87×
40	Alaska	~3K	0.87×
41	Colorado	~20K	0.84×
42	Wisconsin	~20K	0.84×
43	Washington, District of Columbia	~5K	0.84×
44	New York	~80K	0.83×
45	Minnesota	~20K	0.83×
46	New Hampshire	~6K	0.82×
47	North Dakota	~3K	0.81×
48	South Dakota	~3K	0.78×
49	Vermont	~2K	0.76×
50	Montana	~4K	0.70×

Affinity by region — Kia Soul, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Soul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Soul audience
#	Interest	Category	×
01	Mazda CX-3	Cars & Mobility	42.11×
02	Kia Rio	Cars & Mobility	41.19×
03	Kia Forte	Cars & Mobility	32.22×
04	Fiat 500 (2007)	Cars & Mobility	32.02×
05	Kia Optima	Cars & Mobility	29.53×
06	Kia Sorento	Cars & Mobility	24.03×
07	Mazda6	Cars & Mobility	23.13×
08	Ford EcoSport	Cars & Mobility	21.66×
09	Seven (Korean singer)	Music & Radio	18.91×
10	Nissan Sentra	Cars & Mobility	17.63×
11	Hyundai Elantra	Cars & Mobility	16.95×
12	Ford Focus	Cars & Mobility	16.62×
13	Honda Odyssey (North America)	Cars & Mobility	16.29×
14	Toyota Sequoia	Cars & Mobility	16.06×
15	Hyundai Santa Fe	Cars & Mobility	14.27×
16	Honda CR-V	Cars & Mobility	9.07×
17	Hatchback	Cars & Mobility	6.38×
18	Planned maintenance	Business & Career	5.16×
19	Used car	Cars & Mobility	4.40×
20	AutoZone	Cars & Mobility	3.15×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Soul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Kia Soul audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.13×
Risk Appetite	THRILL	1.83×
Family Orientation	CONSERVATISM	1.82×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Kia Soul audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.79×
Mindfulness	BALANCE	0.86×
Sports Activity	POWER	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Kia Soul have in United States?

Kia Soul has an estimated audience of 1,785,737 people in United States, concentrated in California and Texas.

What is the gender split and age of Kia Soul fans?

37.8% of Kia Soul fans are female, 62.2% are male, with an average age of 40.5 years.

Which brands do Kia Soul fans like most?

Kia Soul fans show strongest brand affinity for Kia Sorento (24.03×), Kia Forte (32.22×), and Kia Rio (41.19×) over the country average.

Where do Kia Soul fans live in United States?

Kia Soul fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Kia Soul fans also like?

Beyond Kia Soul itself, the audience over-indexes on Kia Forte (32.22×), Kia Rio (41.19×), Seven (Korean singer) (18.91×), and Used car (4.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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