Kia Soul Audience in United States

Kia Soul logo

Kia Soul has an estimated audience of 1,827,308 people in United States. 37.8% are female, 62.2% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sorento, Kia Forte, Kia Rio, Seven (Korean singer), Used car.

The average Kia Soul fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sorento, Kia Forte, Kia Rio, with strongest over-indexing on Kia Sorento (24.03× the country average). Demographically, the Kia Soul audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Kia Soul fans

Demographic split for Kia Soul audience in United States
MetricValue
Female37.8%
Male62.2%
Average age40.5
Estimated audience size1,827,308

Audience persona

The typical Kia Soul fan in United States is more male, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Kia Sorento.

Top regions in United States

Top regions ranked by reach for Kia Soul in United States
RegionReachAffinity
California210,6601.05×
Texas195,6771.25×
Florida178,1911.44×
New York88,2060.86×
Georgia76,3691.36×
Illinois65,8441.08×
North Carolina62,9011.14×
Ohio61,6181.09×
Pennsylvania58,5000.95×
Arizona47,7901.28×
New Jersey47,2081.02×
Michigan46,0740.96×
Virginia45,8761.03×
Tennessee42,7981.17×
Washington39,5601.08×
Indiana37,4091.12×
Massachusetts34,6510.96×
Missouri32,2201.09×
Maryland31,4241×
South Carolina30,2751.1×
Alabama29,5211.16×
Louisiana28,0091.19×
Kentucky24,8631.09×
Colorado24,5680.85×
Oklahoma24,2531.2×
Wisconsin22,0330.8×
Oregon21,9301.05×
Minnesota21,4420.82×
Nevada19,7171.12×
Utah17,7791.09×
Mississippi17,1561.14×
Arkansas17,0501.13×
Connecticut16,3090.89×
Kansas15,4471.07×
Iowa13,8930.92×
Hawaii10,8001.37×
Idaho8,5570.93×
West Virginia8,4020.99×
Nebraska8,3670.91×
New Mexico8,1690.89×
Maine5,6560.86×
New Hampshire5,5840.78×
Rhode Island4,9600.85×
Washington, District of Columbia4,5200.82×
Delaware4,4240.88×
Montana3,3130.65×
Alaska3,1460.8×
South Dakota2,9610.7×
North Dakota2,7290.73×
Vermont2,2230.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kia Soul audience
BrandAffinityCategory
Kia Sorento24.03×Cars & Mobility
Kia Forte32.22×Cars & Mobility
Kia Rio41.19×Cars & Mobility
Seven (Korean singer)18.91×Music & Radio
Used car4.4×Cars & Mobility
Mazda CX-342.11×Cars & Mobility
Mazda623.13×Cars & Mobility
Toyota Sequoia16.06×Cars & Mobility
Ford EcoSport21.66×Cars & Mobility
Kia Optima29.53×Cars & Mobility
Hyundai Elantra16.95×Cars & Mobility
Ford Focus16.62×Cars & Mobility
AutoZone3.15×Cars & Mobility
Hyundai Santa Fe14.27×Cars & Mobility
Planned maintenance5.16×Business & Career
Fiat 500 (2007)32.02×Cars & Mobility
Hatchback6.38×Cars & Mobility
Nissan Sentra17.63×Cars & Mobility
Honda Odyssey (North America)16.29×Cars & Mobility
Ford Escape14.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kia Soul audience
TraitClusterScore
Family OrientationCONSERVATISM2.02
Need for SecurityCONSERVATISM1.78
Quality AwarenessPREMIUM1.52
Career OrientationPOWER1.32
Price SensitivityPREMIUM1.27
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Kia Soul
CountryShare
United States28.2%
Brazil9.5%
Canada4.5%

See Kia Soul audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Kia Soul have in United States?

Kia Soul has an estimated audience of 1,827,308 people in United States, concentrated in California and Texas.

What is the gender split and age of Kia Soul fans?

37.8% of Kia Soul fans are female, 62.2% are male, with an average age of 40.5 years.

Which brands do Kia Soul fans like most?

Kia Soul fans show strongest brand affinity for Kia Sorento (24.03×), Kia Forte (32.22×), and Kia Rio (41.19×) over the country average.

Where do Kia Soul fans live in United States?

Kia Soul fans in United States are most concentrated in California (reach 210,660), Texas (reach 195,677), and Florida (reach 178,191). These three regions account for the largest share of the active audience.

What other brands do Kia Soul fans also like?

Beyond Kia Soul itself, the audience over-indexes on Kia Forte (32.22×), Kia Rio (41.19×), Seven (Korean singer) (18.91×), and Used car (4.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.