Rascasse Audience Intelligence

Fiat 500 (2007) Audience in United States

A data profile of the people who buy, follow and care about Fiat 500 (2007) in United States — modelled from more than twelve digital signal sources. Fiat 500 (2007) has an estimated audience of 528,955 people in United States.

#259among Car type in United States#292among Car Model in United States#1008in Cars & Mobility

The average Fiat 500 (2007) fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fiat 500, Hatchback, Fiat 500L, with strongest over-indexing on Fiat 500 (129.25× the country average).

Demographically, the Fiat 500 (2007) audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fiat 500 (2007) fan in United States is balanced, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for Fiat 500.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiat 500 (2007) profile in United States.

Audience size
529K
in United States
Gender
45.9%♀
54.1% male
Age
37.3
average years
Country rank
#35472
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiat 500 (2007) fans

45.9% are female, 54.1% are male, average age 37.3.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Fiat 500 (2007) audience in United States
MetricValue
Female45.9%
Male54.1%
Average age37.3
Estimated audience size528,955
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Fiat 500 (2007) audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Fiat 500 (2007) audience comes from United States.

Worldwide audience distribution share by country for Fiat 500 (2007)
CountryShare
Brazil17.0%
Italy14.4%
Germany12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiat 500 (2007) audience in United States is strongest.

Fig. 05

Top regions by affinity

Fiat 500 (2007) fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K1.45×
02Arizona~10K1.29×
03California~70K1.28×
04Texas~60K1.27×
05Washington~10K1.22×
06Washington, District of Columbia~2K1.18×
07Nevada~6K1.15×
08New York~30K1.11×
09Illinois~20K1.09×
10Utah~5K1.09×
11Oregon~6K1.08×
12Oklahoma~6K1.08×
13New Mexico~3K1.08×
14Georgia~20K1.06×
15New Jersey~10K1.06×
16Massachusetts~10K1.06×
17Virginia~10K1.04×
18Tennessee~10K1.04×
19Connecticut~5K1.04×
20Kansas~4K1.04×
21Arkansas~4K1.03×
22Idaho~3K1.01×
23North Carolina~20K1.00×
24Indiana~9K1.00×
25Kentucky~6K1.00×
26Colorado~8K0.98×
27West Virginia~2K0.98×
28Alabama~7K0.97×
29Rhode Island~2K0.97×
30Pennsylvania~20K0.96×
31Maryland~8K0.96×
32Maine~2K0.96×
33Missouri~8K0.95×
34Louisiana~6K0.95×
35New Hampshire~2K0.95×
36Alaska~1K0.95×
37Michigan~10K0.93×
38Nebraska~2K0.92×
39Hawaii~2K0.92×
40Ohio~10K0.91×
41South Carolina~7K0.91×
42Vermont<1K0.91×
43Mississippi~4K0.90×
44Minnesota~6K0.87×
45Iowa~4K0.87×
46South Dakota~1K0.84×
47Delaware~1K0.83×
48Wisconsin~6K0.82×
49Montana~1K0.82×
50North Dakota<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Fiat 500 (2007), United States
0.76×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiat 500 (2007) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiat 500 (2007) audience
#·InterestCategoryAffinity×
01Fiat 500LCars & Mobility262.38×
02Fiat 500Cars & Mobility129.25×
03Fiat 500XCars & Mobility101.51×
04Mitsubishi PajeroCars & Mobility42.42×
05Ford EdgeCars & Mobility40.21×
06Kia SoulCars & Mobility32.02×
07Naked WinesFood & Beverages28.74×
08Bonnie WrightMovies & TV27.63×
09Mazda6Cars & Mobility26.54×
10City carCars & Mobility20.98×
11Hyundai TucsonCars & Mobility19.23×
12There Will Be BloodMovies & TV19.02×
13Hyundai ElantraCars & Mobility18.33×
14Ralph FiennesMovies & TV16.56×
15HatchbackCars & Mobility15.57×
16Caitriona BalfeFashion & Accessoires14.14×
17Family carCars & Mobility9.21×
18Auto showCars & Mobility8.27×
19BeetlejuiceMovies & TV7.03×
20Used carCars & Mobility5.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiat 500 (2007) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiat 500 (2007) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.90×
Family OrientationCONSERVATISM2.46×
Price SensitivityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiat 500 (2007) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
MindfulnessBALANCE0.66×
ExtroversionTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fiat 500 (2007) have in United States?

Fiat 500 (2007) has an estimated audience of 528,955 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fiat 500 (2007) fans?

45.9% of Fiat 500 (2007) fans are female, 54.1% are male, with an average age of 37.3 years.

03

Which brands do Fiat 500 (2007) fans like most?

Fiat 500 (2007) fans show strongest brand affinity for Fiat 500 (129.25×), Hatchback (15.57×), and Fiat 500L (262.38×) over the country average.

04

Where do Fiat 500 (2007) fans live in United States?

Fiat 500 (2007) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Fiat 500 (2007) fans also like?

Beyond Fiat 500 (2007) itself, the audience over-indexes on Hatchback (15.57×), Fiat 500L (262.38×), Naked Wines (28.74×), and City car (20.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fiat 500 (2007). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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