Fiat 500 (2007) Audience in United States

Fiat 500 (2007) logo

Fiat 500 (2007) has an estimated audience of 515,148 people in United States. 45.9% are female, 54.1% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Cuautitlán Izcalli, Isabel Pantoja, Figure painting (hobby), İznik, Leverage (TV series).

The average Fiat 500 (2007) fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cuautitlán Izcalli, Isabel Pantoja, Figure painting (hobby), with strongest over-indexing on Cuautitlán Izcalli (174.3× the country average). Demographically, the Fiat 500 (2007) audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Fiat 500 (2007) fans

Demographic split for Fiat 500 (2007) audience in United States
MetricValue
Female45.9%
Male54.1%
Average age37.3
Estimated audience size515,148

Audience persona

The typical Fiat 500 (2007) fan in United States is balanced, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Cuautitlán Izcalli.

Top regions in United States

Top regions ranked by reach for Fiat 500 (2007) in United States
RegionReachAffinity
California76,1201.34×
Texas59,0311.33×
Florida52,5751.51×
New York34,3941.19×
Illinois19,5571.14×
Georgia17,2481.09×
Pennsylvania16,8150.97×
North Carolina16,1201.04×
Ohio14,6360.92×
New Jersey14,5221.11×
Arizona13,8751.32×
Virginia13,5231.08×
Washington12,7791.24×
Michigan12,5410.93×
Massachusetts11,1861.1×
Tennessee10,6941.03×
Indiana9,5881.02×
Maryland8,4770.96×
Colorado8,1701.01×
Missouri7,9940.96×
South Carolina6,9180.89×
Alabama6,8000.94×
Minnesota6,5420.89×
Kentucky6,4701×
Oregon6,4451.09×
Oklahoma6,2791.1×
Wisconsin6,2400.81×
Louisiana6,0520.91×
Nevada5,8141.17×
Connecticut5,5161.07×
Utah5,1491.12×
Arkansas4,2230.99×
Kansas4,2181.04×
Iowa3,6460.86×
Mississippi3,5840.84×
New Mexico2,8271.09×
Idaho2,4930.96×
West Virginia2,2290.93×
Nebraska2,1670.84×
Hawaii1,9650.89×
Washington, District of Columbia1,8711.21×
New Hampshire1,8550.91×
Maine1,7210.93×
Rhode Island1,5440.94×
Delaware1,0830.76×
Montana1,0700.75×
Alaska9460.86×
South Dakota8750.73×
Vermont7580.84×
North Dakota6760.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fiat 500 (2007) audience
BrandAffinityCategory
Cuautitlán Izcalli174.3×Travel & Leisure
Isabel Pantoja73.9×Music & Radio
Figure painting (hobby)14.14×Arts & Culture
İznik88.07×Travel & Leisure
Leverage (TV series)9.45×Movies & TV
Life of Pi13.41×Movies & TV
Arrietty20×Movies & TV
Vivian Campbell26.02×Music & Radio
Minnesota2.25×Travel & Leisure
Tipsy Elves12.29×Shopping
Academy Award for Best Production Design20×Movies & TV
La Chat37.78×Music & Radio
Nationality2.08×Politics & Society
The Tree of Life (film)12.14×Movies & TV
N1 road (South Africa)3.68×Travel & Leisure
Nebraska Cornhuskers football3.07×Sports
Endless Space20.24×Games
Jason Hawes22.36×Movies & TV
Barclays Center10.56×Sports
Embroidery Library11.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fiat 500 (2007) audience
TraitClusterScore
Family OrientationCONSERVATISM2.43
Need for SecurityCONSERVATISM2.38
Risk AppetiteTHRILL1.62
Price SensitivityPREMIUM1.51
Quality AwarenessPREMIUM1.32
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Fiat 500 (2007)
CountryShare
Brazil17.5%
Italy14.6%
Germany12.5%

See Fiat 500 (2007) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Fiat 500 (2007) have in United States?

Fiat 500 (2007) has an estimated audience of 515,148 people in United States, concentrated in California and Texas.

What is the gender split and age of Fiat 500 (2007) fans?

45.9% of Fiat 500 (2007) fans are female, 54.1% are male, with an average age of 37.3 years.

Which brands do Fiat 500 (2007) fans like most?

Fiat 500 (2007) fans show strongest brand affinity for Cuautitlán Izcalli (174.3×), Isabel Pantoja (73.9×), and Figure painting (hobby) (14.14×) over the country average.

Where do Fiat 500 (2007) fans live in United States?

Fiat 500 (2007) fans in United States are most concentrated in California (reach 76,120), Texas (reach 59,031), and Florida (reach 52,575). These three regions account for the largest share of the active audience.

What other brands do Fiat 500 (2007) fans also like?

Beyond Fiat 500 (2007) itself, the audience over-indexes on Isabel Pantoja (73.9×), Figure painting (hobby) (14.14×), İznik (88.07×), and Leverage (TV series) (9.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiat 500 (2007). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.