Fiat 500 Audience in United States

Fiat 500 logo

Fiat 500 has an estimated audience of 457,678 people in United States. 30.6% are female, 69.4% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Patton Oswalt, Friends, Fiat 500 (2007), Roseanne Barr, Rosie O'Donnell.

The average Fiat 500 fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Patton Oswalt, Friends, Fiat 500 (2007), with strongest over-indexing on Patton Oswalt (87.16× the country average). Demographically, the Fiat 500 audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Fiat 500 fans

Demographic split for Fiat 500 audience in United States
MetricValue
Female30.6%
Male69.4%
Average age34.8
Estimated audience size457,678

Audience persona

The typical Fiat 500 fan in United States is more male, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Patton Oswalt.

Top regions in United States

Top regions ranked by reach for Fiat 500 in United States
RegionReachAffinity
California67,6281.34×
Texas52,4461.33×
Florida46,7101.51×
New York30,5571.19×
Illinois17,3751.14×
Georgia15,3241.09×
Pennsylvania14,9390.97×
North Carolina14,3211.04×
Ohio13,0030.92×
New Jersey12,9021.11×
Arizona12,3271.32×
Virginia12,0141.08×
Washington11,3531.24×
Michigan11,1420.93×
Massachusetts9,9381.1×
Tennessee9,5011.03×
Indiana8,5181.02×
Maryland7,5310.96×
Colorado7,2591.01×
Missouri7,1020.96×
South Carolina6,1460.89×
Alabama6,0410.94×
Minnesota5,8120.89×
Kentucky5,7481×
Oregon5,7261.09×
Oklahoma5,5781.1×
Wisconsin5,5440.81×
Louisiana5,3770.91×
Nevada5,1661.17×
Connecticut4,9001.07×
Utah4,5751.12×
Arkansas3,7520.99×
Kansas3,7481.04×
Iowa3,2390.86×
Mississippi3,1840.84×
New Mexico2,5111.09×
Idaho2,2150.96×
West Virginia1,9800.93×
Nebraska1,9250.84×
Hawaii1,7460.89×
Washington, District of Columbia1,6621.21×
New Hampshire1,6480.91×
Maine1,5290.93×
Rhode Island1,3720.94×
Delaware9620.76×
Montana9500.75×
Alaska8410.86×
South Dakota7770.73×
Vermont6740.84×
North Dakota6010.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fiat 500 audience
BrandAffinityCategory
Patton Oswalt87.16×Movies & TV
Friends11.05×Movies & TV
Fiat 500 (2007)129.25×Cars & Mobility
Roseanne Barr63.18×Movies & TV
Rosie O'Donnell42.58×Movies & TV
Hellcats38.61×Movies & TV
Abarth 500399.54×Cars & Mobility
Renault Kangoo171.04×Cars & Mobility
Jay Leno31.02×Movies & TV
Spin (public relations)116.18×Business & Career
Hatchback11.51×Cars & Mobility
Fiat 500L198.41×Cars & Mobility
Fiat 500X135.71×Cars & Mobility
Laverne & Shirley42.26×Movies & TV
RedState20×Politics & Society
The Fairly OddParents45.1×Movies & TV
Apple cider20×Food & Beverages
Animal ethics20×Politics & Society
Honda Fit33.58×Cars & Mobility
Special Offers20×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fiat 500 audience
TraitClusterScore
Family OrientationCONSERVATISM2.75
Need for SecurityCONSERVATISM1.99
Risk AppetiteTHRILL1.85
Price SensitivityPREMIUM1.69
Quality AwarenessPREMIUM1.49
Luxury OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Fiat 500
CountryShare
Brazil15.8%
Italy9.8%
Germany8.0%

See Fiat 500 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Fiat 500 have in United States?

Fiat 500 has an estimated audience of 457,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Fiat 500 fans?

30.6% of Fiat 500 fans are female, 69.4% are male, with an average age of 34.8 years.

Which brands do Fiat 500 fans like most?

Fiat 500 fans show strongest brand affinity for Patton Oswalt (87.16×), Friends (11.05×), and Fiat 500 (2007) (129.25×) over the country average.

Where do Fiat 500 fans live in United States?

Fiat 500 fans in United States are most concentrated in California (reach 67,628), Texas (reach 52,446), and Florida (reach 46,710). These three regions account for the largest share of the active audience.

What other brands do Fiat 500 fans also like?

Beyond Fiat 500 itself, the audience over-indexes on Friends (11.05×), Fiat 500 (2007) (129.25×), Roseanne Barr (63.18×), and Rosie O'Donnell (42.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiat 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.