Rascasse Audience Intelligence

Fiat 500 Audience in United States

A data profile of the people who buy, follow and care about Fiat 500 in United States — modelled from more than twelve digital signal sources. Fiat 500 has an estimated audience of 470,792 people in United States.

#272among Car type in United States#309among Car Model in United States#1062in Cars & Mobility

The average Fiat 500 fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Patton Oswalt, Fiat 500 (2007), Roseanne Barr, with strongest over-indexing on Patton Oswalt (87.16× the country average).

Demographically, the Fiat 500 audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fiat 500 fan in United States is more male, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Patton Oswalt.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiat 500 profile in United States.

Audience size
471K
in United States
Gender
30.6%♀
69.4% male
Age
34.8
average years
Country rank
#37958
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiat 500 fans

30.6% are female, 69.4% are male, average age 34.8.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Fiat 500 audience in United States
MetricValue
Female30.6%
Male69.4%
Average age34.8
Estimated audience size470,792
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Fiat 500 audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3915%
40-4915%
50+16%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Fiat 500 audience comes from United States.

Worldwide audience distribution share by country for Fiat 500
CountryShare
Brazil14.5%
Italy12.1%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiat 500 audience in United States is strongest.

Fig. 05

Top regions by affinity

Fiat 500 fans by region: top regions in United States
#RegionReachAffinity×
01Florida~40K1.45×
02Arizona~10K1.29×
03California~60K1.28×
04Texas~50K1.27×
05Washington~10K1.22×
06Washington, District of Columbia~2K1.18×
07Nevada~5K1.15×
08New York~30K1.11×
09Illinois~20K1.09×
10Utah~4K1.09×
11Oregon~6K1.08×
12Oklahoma~6K1.08×
13New Mexico~2K1.08×
14Georgia~10K1.06×
15New Jersey~10K1.06×
16Massachusetts~10K1.06×
17Virginia~10K1.04×
18Tennessee~10K1.04×
19Connecticut~5K1.04×
20Kansas~4K1.04×
21Arkansas~4K1.03×
22Idaho~2K1.01×
23North Carolina~10K1.00×
24Indiana~8K1.00×
25Kentucky~6K1.00×
26Colorado~7K0.98×
27West Virginia~2K0.98×
28Alabama~6K0.97×
29Rhode Island~1K0.97×
30Pennsylvania~10K0.96×
31Maryland~8K0.96×
32Maine~2K0.96×
33Missouri~7K0.95×
34Louisiana~6K0.95×
35New Hampshire~2K0.95×
36Alaska<1K0.95×
37Michigan~10K0.93×
38Nebraska~2K0.92×
39Hawaii~2K0.92×
40Ohio~10K0.91×
41South Carolina~6K0.91×
42Vermont<1K0.91×
43Mississippi~3K0.90×
44Minnesota~6K0.87×
45Iowa~3K0.87×
46South Dakota<1K0.84×
47Delaware~1K0.83×
48Wisconsin~6K0.82×
49Montana~1K0.82×
50North Dakota<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Fiat 500, United States
0.76×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiat 500 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiat 500 audience
#·InterestCategoryAffinity×
01Abarth 500Cars & Mobility399.54×
02Fiat 500LCars & Mobility198.41×
03Renault KangooCars & Mobility171.04×
04Fiat 500XCars & Mobility135.71×
05Fiat 500 (2007)Cars & Mobility129.25×
06Spin (public relations)Business & Career116.18×
07Patton OswaltMovies & TV87.16×
08Ford Fusion HybridCars & Mobility73.72×
09Roseanne BarrMovies & TV63.18×
10The Fairly OddParentsMovies & TV45.10×
11Rosie O'DonnellMovies & TV42.58×
12Laverne & ShirleyMovies & TV42.26×
13HellcatsMovies & TV38.61×
14Honda FitCars & Mobility33.58×
15Jay LenoMovies & TV31.02×
16RedStatePolitics & Society20.00×
17Apple ciderFood & Beverages20.00×
18Animal ethicsPolitics & Society20.00×
19Special OffersShopping20.00×
20HatchbackCars & Mobility11.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiat 500 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiat 500 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.92×
Need for SecurityCONSERVATISM2.48×
PatriotismCONSERVATISM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiat 500 audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.94×
MindfulnessBALANCE1.01×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fiat 500 have in United States?

Fiat 500 has an estimated audience of 470,792 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fiat 500 fans?

30.6% of Fiat 500 fans are female, 69.4% are male, with an average age of 34.8 years.

03

Which brands do Fiat 500 fans like most?

Fiat 500 fans show strongest brand affinity for Patton Oswalt (87.16×), Fiat 500 (2007) (129.25×), and Roseanne Barr (63.18×) over the country average.

04

Where do Fiat 500 fans live in United States?

Fiat 500 fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fiat 500 fans also like?

Beyond Fiat 500 itself, the audience over-indexes on Fiat 500 (2007) (129.25×), Roseanne Barr (63.18×), Rosie O'Donnell (42.58×), and Abarth 500 (399.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Fiat 500 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiat 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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