Laverne & Shirley Audience in United States

Laverne & Shirley logo

Laverne & Shirley has an estimated audience of 879,910 people in United States. 60.2% are female, 39.8% are male, average age 51.2. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, The Nice Guys, Paisley, Google Photos, Huachiew Chalermprakiet University.

The average Laverne & Shirley fan in United States is 51.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, The Nice Guys, Paisley, with strongest over-indexing on The Halal Guys (51.65× the country average). Demographically, the Laverne & Shirley audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Laverne & Shirley fans

Demographic split for Laverne & Shirley audience in United States
MetricValue
Female60.2%
Male39.8%
Average age51.2
Estimated audience size879,910

Audience persona

The typical Laverne & Shirley fan in United States is more female, around 51.2 years old, with strong Extroversion tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Laverne & Shirley in United States
RegionReachAffinity
California81,6470.84×
Texas65,4640.87×
Florida49,6180.83×
New York47,2510.96×
Pennsylvania38,4551.3×
Ohio38,2711.41×
Illinois36,9721.26×
Michigan31,1261.35×
North Carolina24,7690.94×
Georgia24,2640.9×
New Jersey22,8731.02×
Wisconsin21,0081.59×
Tennessee19,9441.13×
Indiana19,6221.22×
Arizona18,1991.01×
Massachusetts17,9551.04×
Virginia17,9540.84×
Missouri17,0921.21×
Washington15,7920.89×
Kentucky13,2221.2×
Maryland12,7630.84×
South Carolina12,6010.95×
Alabama12,2511×
Oklahoma11,7751.21×
Louisiana11,7181.03×
Minnesota11,6930.93×
Colorado11,6290.84×
Oregon9,9520.99×
Connecticut8,8701.01×
Iowa8,1361.12×
Arkansas7,4311.03×
Kansas6,8160.98×
Nevada6,8150.8×
Mississippi6,6110.91×
Utah5,6260.71×
West Virginia4,9001.2×
Nebraska4,3750.99×
New Mexico4,1810.95×
Idaho4,1310.94×
New Hampshire3,9791.15×
Maine3,6981.17×
Rhode Island2,8891.03×
Hawaii2,5540.68×
Delaware2,4601.01×
Montana2,0850.85×
Washington, District of Columbia1,8490.7×
North Dakota1,6270.9×
Vermont1,5971.03×
South Dakota1,5280.75×
Alaska1,2790.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laverne & Shirley audience
BrandAffinityCategory
The Halal Guys51.65×Food & Beverages
The Nice Guys23.92×Movies & TV
Paisley15.33×Fashion & Accessoires
Google Photos4.34×Technology & Electronics
Huachiew Chalermprakiet University47.96×Business & Career
Suhr Guitars21.59×Music & Radio
Elsword17.94×Games
Alaska1.75×Travel & Leisure
Israel2.01×Travel & Leisure
Home staging4.87×Home & Garden
Cuautitlán Izcalli29.79×Travel & Leisure
Whataburger1.57×Food & Beverages
Erie County, New York8.38×Travel & Leisure
Jingoism1.77×Politics & Society
JDSU2.46×Business & Career
Pillow1.51×Home & Garden
Lenny Henry19.46×Movies & TV
This Is Spinal Tap5.69×Movies & TV
Goof8.84×Movies & TV
Grinch2.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laverne & Shirley audience
TraitClusterScore
ExtroversionTHRILL3.68
PatriotismCONSERVATISM2.01
SpiritualityBALANCE1.45
Community OrientationOPEN1.45
IndulgenceJOY1.35
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Laverne & Shirley
CountryShare
United States78.0%
Australia4.7%
United Kingdom4.7%

See Laverne & Shirley audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Laverne & Shirley have in United States?

Laverne & Shirley has an estimated audience of 879,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Laverne & Shirley fans?

60.2% of Laverne & Shirley fans are female, 39.8% are male, with an average age of 51.2 years.

Which brands do Laverne & Shirley fans like most?

Laverne & Shirley fans show strongest brand affinity for The Halal Guys (51.65×), The Nice Guys (23.92×), and Paisley (15.33×) over the country average.

Where do Laverne & Shirley fans live in United States?

Laverne & Shirley fans in United States are most concentrated in California (reach 81,647), Texas (reach 65,464), and Florida (reach 49,618). These three regions account for the largest share of the active audience.

What other brands do Laverne & Shirley fans also like?

Beyond Laverne & Shirley itself, the audience over-indexes on The Nice Guys (23.92×), Paisley (15.33×), Google Photos (4.34×), and Huachiew Chalermprakiet University (47.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laverne & Shirley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.