Rascasse Audience Intelligence

Hellcats Audience in United States

A data profile of the people who buy, follow and care about Hellcats in United States — modelled from more than twelve digital signal sources. Hellcats has an estimated audience of 3,538,739 people in United States.

#16among Comedy in United States#357among Movie / TV Show / Series in United States#1073in Movies & TV

The average Hellcats fan in United States is 35.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, There Will Be Blood, Hatchback, with strongest over-indexing on Discount Tire (6.35× the country average).

Demographically, the Hellcats audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hellcats fan in United States is balanced, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Discount Tire.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hellcats profile in United States.

Audience size
3.5M
in United States
Gender
52.1%♀
47.9% male
Age
35.0
average years
Country rank
#8928
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hellcats viewers

52.1% are female, 47.9% are male, average age 35.0.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Hellcats audience in United States
MetricValue
Female52.1%
Male47.9%
Average age35.0
Estimated audience size3,538,739
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Hellcats audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3914%
40-4918%
50+13%
Fig. 04

Worldwide distribution

49.2%

of the worldwide Hellcats audience comes from United States.

Worldwide audience distribution share by country for Hellcats
CountryShare
United States49.2%
Germany5.7%
India3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hellcats audience in United States is strongest.

Fig. 05

Top regions by affinity

Hellcats fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.65×
02Louisiana~70K1.52×
03Georgia~200K1.44×
04Alabama~80K1.44×
05Texas~500K1.42×
06New Mexico~30K1.38×
07South Carolina~70K1.30×
08North Carolina~100K1.25×
09Arizona~100K1.25×
10Arkansas~40K1.25×
11Oklahoma~50K1.22×
12Florida~300K1.17×
13Tennessee~90K1.15×
14Indiana~80K1.14×
15Kentucky~50K1.14×
16California~500K1.13×
17Nevada~40K1.11×
18Kansas~30K1.10×
19Nebraska~20K1.09×
20Missouri~60K1.04×
21Virginia~90K1.02×
22Maryland~60K1.00×
23Illinois~100K0.98×
24Ohio~100K0.98×
25Washington~70K0.98×
26West Virginia~20K0.98×
27Michigan~100K0.97×
28Pennsylvania~100K0.92×
29Colorado~50K0.92×
30Utah~30K0.91×
31Delaware~9K0.90×
32Iowa~30K0.89×
33Oregon~40K0.88×
34Idaho~20K0.88×
35South Dakota~8K0.87×
36Connecticut~30K0.86×
37North Dakota~7K0.85×
38New Jersey~80K0.82×
39Wisconsin~50K0.82×
40Minnesota~40K0.80×
41Hawaii~10K0.80×
42Alaska~6K0.80×
43Massachusetts~60K0.79×
44New York~200K0.77×
45Rhode Island~9K0.76×
46Wyoming~4K0.74×
47Washington, District of Columbia~8K0.73×
48Montana~7K0.67×
49New Hampshire~9K0.63×
50Maine~8K0.61×
Fig. 06

Affinity by region

Affinity by region — Hellcats, United States
0.61×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hellcats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hellcats audience
#·InterestCategoryAffinity×
01Fiat 500LCars & Mobility114.65×
02Fiat 500Cars & Mobility38.61×
03Mazda6Cars & Mobility20.00×
04Alfa Romeo GiuliaCars & Mobility20.00×
05There Will Be BloodMovies & TV19.03×
06Nissan PathfinderCars & Mobility16.68×
07Ford EscapeCars & Mobility14.05×
08Mazda3Cars & Mobility12.43×
09Subaru ForesterCars & Mobility12.25×
10Nissan RogueCars & Mobility12.12×
11Mazda CX-5Cars & Mobility8.63×
12HatchbackCars & Mobility7.52×
13Honda CivicCars & Mobility7.08×
14Discount TireShopping6.35×
15CarcareCars & Mobility6.33×
16Auto showCars & Mobility6.25×
17Family carCars & Mobility5.91×
18Alfa RomeoCars & Mobility5.86×
19Used CarsCars & Mobility4.94×
20Used carCars & Mobility3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hellcats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hellcats audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.31×
Family OrientationCONSERVATISM1.74×
Price SensitivityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hellcats audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
CreativityOPEN0.78×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hellcats have in United States?

Hellcats has an estimated audience of 3,538,739 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hellcats viewers?

52.1% of Hellcats fans are female, 47.9% are male, with an average age of 35.0 years.

03

Which brands do Hellcats fans like most?

Hellcats fans show strongest brand affinity for Discount Tire (6.35×), There Will Be Blood (19.03×), and Hatchback (7.52×) over the country average.

04

Where do Hellcats fans live in United States?

Hellcats fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hellcats fans also like?

Beyond Hellcats itself, the audience over-indexes on There Will Be Blood (19.03×), Hatchback (7.52×), Fiat 500 (38.61×), and Used Cars (4.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hellcats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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