RedState Audience in United States

RedState logo

RedState has an estimated audience of 3,887,903 people in United States. 42.9% are female, 57.1% are male, average age 45.5. Top regions: Texas, Florida, California. Top brand affinities: Keene, New Hampshire, Product design, Urban Outfitters, Mathcore, UK garage.

The average RedState fan in United States is 45.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Keene, New Hampshire, Product design, Urban Outfitters, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the RedState audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Website / Newspaper / Magazine

Demographics of RedState fans

Demographic split for RedState audience in United States
MetricValue
Female42.9%
Male57.1%
Average age45.5
Estimated audience size3,887,903

Audience persona

The typical RedState fan in United States is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for RedState in United States
RegionReachAffinity
Texas258,4030.77×
Florida247,7350.94×
California246,8790.58×
Pennsylvania152,1271.16×
New York133,7190.62×
Georgia130,3051.09×
Ohio126,2611.05×
North Carolina124,8961.07×
Virginia120,9861.28×
Illinois110,3950.85×
Michigan104,2941.03×
Tennessee97,3661.25×
Washington85,0451.09×
Arizona80,2671.01×
Massachusetts80,1401.05×
Missouri73,3081.17×
Indiana70,9781×
Wisconsin68,1751.17×
New Jersey67,7610.69×
Minnesota62,2001.12×
Maryland61,6980.92×
Colorado59,9270.98×
South Carolina59,0161.01×
Alabama55,7321.03×
Louisiana44,1630.88×
Connecticut44,0021.13×
Oregon40,1950.9×
Kansas39,2221.28×
Kentucky39,1960.8×
Iowa34,8901.09×
Oklahoma34,7100.8×
Mississippi33,1791.04×
Idaho27,7631.42×
Arkansas26,8590.84×
New Hampshire26,6421.74×
Utah25,0030.72×
Maine20,4261.47×
Nevada19,9680.53×
New Mexico19,7081.01×
West Virginia16,8560.93×
Montana16,4961.53×
Nebraska15,3000.78×
South Dakota11,8991.32×
Hawaii10,5510.63×
Delaware10,1510.95×
Alaska8,6691.04×
Vermont8,2571.21×
Wyoming7,8271.36×
Rhode Island7,7110.62×
Washington, District of Columbia6,7540.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RedState audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design6.81×Business & Career
Urban Outfitters4.16×Shopping
Mathcore17.5×Music & Radio
UK garage10.59×Music & Radio
Google Home11.65×Technology & Electronics
Home equity2.96×Home & Garden
Isometric exercise12.25×Sports
Pro-Ject4.65×Music & Radio
Alaska1.87×Travel & Leisure
The Historian16.48×Literature
Stamp collecting4.66×Home & Garden
Joshua Jackson4.13×Movies & TV
JDSU2.6×Business & Career
Eurail16.57×Cars & Mobility
Embroidery Library11.11×Home & Garden
Cuautitlán Izcalli20×Travel & Leisure
Meals on Wheels3.5×Food & Beverages
Parral, Chihuahua9.01×Travel & Leisure
Kendra Scott1.73×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RedState audience
TraitClusterScore
PatriotismCONSERVATISM2.88
IndividualismJOY1.73
TraditionCONSERVATISM1.35
Quality AwarenessPREMIUM1.26
Luxury OrientationPREMIUM1.25
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for RedState
CountryShare
United States94.7%
Canada1.2%
United Kingdom0.5%

See RedState audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does RedState have in United States?

RedState has an estimated audience of 3,887,903 people in United States, concentrated in Texas and Florida.

What is the gender split and age of RedState fans?

42.9% of RedState fans are female, 57.1% are male, with an average age of 45.5 years.

Which brands do RedState fans like most?

RedState fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (6.81×), and Urban Outfitters (4.16×) over the country average.

Where do RedState fans live in United States?

RedState fans in United States are most concentrated in Texas (reach 258,403), Florida (reach 247,735), and California (reach 246,879). These three regions account for the largest share of the active audience.

What other brands do RedState fans also like?

Beyond RedState itself, the audience over-indexes on Product design (6.81×), Urban Outfitters (4.16×), Mathcore (17.5×), and UK garage (10.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RedState. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.