Rascasse Audience Intelligence

RedState Audience in United States

A data profile of the people who buy, follow and care about RedState in United States — modelled from more than twelve digital signal sources. RedState has an estimated audience of 3,785,718 people in United States.

#226among Website / Newspaper / Magazine in United States#552in Politics & Society

The average RedState fan in United States is 45.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include ExxonMobil, Drudge Report, FedEx, with strongest over-indexing on ExxonMobil (38.15× the country average).

Demographically, the RedState audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RedState fan in United States is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for ExxonMobil.

Category: Politics & Society · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RedState profile in United States.

Audience size
3.8M
in United States
Gender
42.9%♀
57.1% male
Age
45.5
average years
Country rank
#8419
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of RedState

42.9% are female, 57.1% are male, average age 45.5.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for RedState audience in United States
MetricValue
Female42.9%
Male57.1%
Average age45.5
Estimated audience size3,785,718
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the RedState audience in United States
Age bracketShare%
16-1913%
20-2910%
30-3915%
40-4924%
50+39%
Fig. 04

Worldwide distribution

94.6%

of the worldwide RedState audience comes from United States.

Worldwide audience distribution share by country for RedState
CountryShare
United States94.6%
Canada1.2%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RedState audience in United States is strongest.

Fig. 05

Top regions by affinity

RedState fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~30K1.82×
02Montana~20K1.53×
03Idaho~30K1.45×
04South Dakota~10K1.43×
05Wyoming~8K1.38×
06Maine~20K1.33×
07Alaska~10K1.28×
08Virginia~100K1.25×
09Kansas~40K1.23×
10West Virginia~20K1.20×
11Vermont~8K1.20×
12Tennessee~90K1.19×
13Wisconsin~70K1.17×
14Missouri~70K1.15×
15Minnesota~60K1.13×
16Pennsylvania~100K1.10×
17Indiana~80K1.09×
18Alabama~60K1.09×
19Ohio~100K1.08×
20Iowa~30K1.08×
21Washington~80K1.06×
22Connecticut~40K1.04×
23Delaware~10K1.04×
24Mississippi~30K1.03×
25New Mexico~20K1.03×
26Georgia~100K1.02×
27Arizona~80K1.02×
28South Carolina~60K1.02×
29North Carolina~100K1.01×
30Massachusetts~80K1.01×
31Michigan~100K0.98×
32Colorado~60K0.95×
33Florida~200K0.89×
34Arkansas~30K0.89×
35Maryland~60K0.87×
36Kentucky~40K0.87×
37Nebraska~20K0.86×
38Oregon~40K0.85×
39Louisiana~40K0.84×
40Oklahoma~40K0.82×
41Illinois~100K0.80×
42Texas~200K0.72×
43Utah~20K0.68×
44Rhode Island~8K0.68×
45New Jersey~60K0.65×
46Hawaii~10K0.65×
47New York~100K0.57×
48Nevada~20K0.56×
49Washington, District of Columbia~7K0.56×
50California~200K0.54×
Fig. 06

Affinity by region

Affinity by region — RedState, United States
0.54×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RedState audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RedState audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility38.15×
02Fox & FriendsMovies & TV22.41×
03Smart CommunicationsTechnology & Electronics20.00×
04Drudge ReportSports14.70×
05Sustainable energyHome & Garden11.27×
06Freedom of speechPolitics & Society10.63×
07Renewable energyBusiness & Career9.87×
08FedExBusiness & Career9.21×
09New York PostNews8.33×
10Weather forecastingHome & Garden6.78×
11QVCMovies & TV5.56×
12Solar energyHome & Garden5.19×
13Mortgage loansBusiness & Career4.91×
14Vehicle insuranceCars & Mobility4.77×
15Online newspaperNews4.67×
16TraditionPolitics & Society3.55×
17McDonald'sFood & Beverages2.95×
18Nonprofit organizationPolitics & Society2.89×
19PinterestInternet & Social Media2.73×
20Donald TrumpPolitics & Society2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RedState audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RedState audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.72×
IndividualismJOY3.45×
SustainabilityBALANCE2.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RedState audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RedState have in United States?

RedState has an estimated audience of 3,785,718 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of RedState fans?

42.9% of RedState fans are female, 57.1% are male, with an average age of 45.5 years.

03

Which brands do RedState fans like most?

RedState fans show strongest brand affinity for ExxonMobil (38.15×), Drudge Report (14.7×), and FedEx (9.21×) over the country average.

04

Where do RedState fans live in United States?

RedState fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do RedState fans also like?

Beyond RedState itself, the audience over-indexes on Drudge Report (14.7×), FedEx (9.21×), Sustainable energy (11.27×), and Renewable energy (9.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See RedState audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RedState. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →