Rascasse Audience Intelligence

Ford EcoSport Audience in United States

A data profile of the people who buy, follow and care about Ford EcoSport in United States — modelled from more than twelve digital signal sources. Ford EcoSport has an estimated audience of 1,480,392 people in United States.

#136among Car type in United States#126among Car Model in United States#587in Cars & Mobility

The average Ford EcoSport fan in United States is 33.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Autonomous robot, Hedge trimmer, Electric vehicle battery, with strongest over-indexing on Autonomous robot (86.43× the country average).

Demographically, the Ford EcoSport audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford EcoSport fan in United States is more male, around 33.2 years old, with strong Family Orientation tendencies and a notable affinity for Autonomous robot.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford EcoSport profile in United States.

Audience size
1.5M
in United States
Gender
24.7%♀
75.3% male
Age
33.2
average years
Country rank
#17952
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford EcoSport fans

24.7% are female, 75.3% are male, average age 33.2.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for Ford EcoSport audience in United States
MetricValue
Female24.7%
Male75.3%
Average age33.2
Estimated audience size1,480,392
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Ford EcoSport audience in United States
Age bracketShare%
16-1940%
20-2918%
30-3915%
40-4914%
50+13%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Ford EcoSport audience comes from United States.

Worldwide audience distribution share by country for Ford EcoSport
CountryShare
Brazil16.1%
United States14.1%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford EcoSport audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford EcoSport fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.82×
02Michigan~60K1.51×
03Ohio~70K1.45×
04Pennsylvania~70K1.42×
05Alaska~4K1.29×
06Missouri~30K1.26×
07Kentucky~20K1.23×
08Oklahoma~20K1.17×
09Iowa~10K1.17×
10Kansas~10K1.15×
11Indiana~30K1.14×
12Maine~6K1.14×
13Nebraska~8K1.13×
14Vermont~3K1.12×
15New Hampshire~6K1.10×
16North Dakota~3K1.07×
17Wisconsin~20K1.06×
18Illinois~50K1.02×
19Arkansas~10K1.01×
20Minnesota~20K1.00×
21New Mexico~7K0.99×
22Texas~100K0.98×
23Tennessee~30K0.98×
24South Dakota~3K0.97×
25Idaho~7K0.96×
26Colorado~20K0.93×
27Maryland~20K0.91×
28Hawaii~6K0.91×
29Florida~90K0.90×
30North Carolina~40K0.90×
31Alabama~20K0.90×
32Utah~10K0.90×
33Virginia~30K0.88×
34Montana~4K0.88×
35Arizona~30K0.87×
36Nevada~10K0.87×
37Delaware~4K0.87×
38Louisiana~20K0.86×
39Georgia~40K0.85×
40South Carolina~20K0.83×
41New York~70K0.82×
42New Jersey~30K0.80×
43Massachusetts~20K0.80×
44Rhode Island~4K0.80×
45Washington~20K0.79×
46Oregon~10K0.79×
47Mississippi~10K0.79×
48Washington, District of Columbia~4K0.78×
49Connecticut~10K0.76×
50California~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Ford EcoSport, United States
0.65×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford EcoSport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford EcoSport audience
#·InterestCategoryAffinity×
01Electric vehicle batteryCars & Mobility107.18×
02Sustainable cityPolitics & Society106.32×
03Autonomous robotTechnology & Electronics86.43×
04Hedge trimmerHome & Garden79.43×
05Nissan JukeCars & Mobility60.15×
06Robotic lawn mowerHome & Garden48.00×
07Toyota HiAceCars & Mobility45.44×
08Honda FitCars & Mobility34.12×
09Ford EdgeCars & Mobility29.35×
10Toyota YarisCars & Mobility28.39×
11Ford EscapeCars & Mobility27.43×
12Jeep CherokeeCars & Mobility24.46×
13Nissan PathfinderCars & Mobility22.12×
14Carol BurnettMovies & TV20.00×
15Julia ChildFood & Beverages20.00×
16Ford FocusCars & Mobility19.70×
17Hyundai TucsonCars & Mobility17.24×
18Ford ExplorerCars & Mobility14.29×
19Family carCars & Mobility10.38×
20Crunch FitnessSports9.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford EcoSport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford EcoSport audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.09×
PatriotismCONSERVATISM2.69×
Price SensitivityPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford EcoSport audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
ExtroversionTHRILL0.74×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford EcoSport have in United States?

Ford EcoSport has an estimated audience of 1,480,392 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ford EcoSport fans?

24.7% of Ford EcoSport fans are female, 75.3% are male, with an average age of 33.2 years.

03

Which brands do Ford EcoSport fans like most?

Ford EcoSport fans show strongest brand affinity for Autonomous robot (86.43×), Hedge trimmer (79.43×), and Electric vehicle battery (107.18×) over the country average.

04

Where do Ford EcoSport fans live in United States?

Ford EcoSport fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ford EcoSport fans also like?

Beyond Ford EcoSport itself, the audience over-indexes on Hedge trimmer (79.43×), Electric vehicle battery (107.18×), Sustainable city (106.32×), and Nissan Juke (60.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford EcoSport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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