Ford EcoSport Audience in United States

Ford EcoSport logo

Ford EcoSport has an estimated audience of 1,486,591 people in United States. 24.7% are female, 75.3% are male, average age 33.2. Top regions: Texas, California, Florida. Top brand affinities: Autonomous robot, Hedge trimmer, Electric vehicle battery, Sustainable city, Nissan Juke.

The average Ford EcoSport fan in United States is 33.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autonomous robot, Hedge trimmer, Electric vehicle battery, with strongest over-indexing on Autonomous robot (86.43× the country average). Demographically, the Ford EcoSport audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford EcoSport fans

Demographic split for Ford EcoSport audience in United States
MetricValue
Female24.7%
Male75.3%
Average age33.2
Estimated audience size1,486,591

Audience persona

The typical Ford EcoSport fan in United States is more male, around 33.2 years old, with strong Family Orientation tendencies and a notable affinity for Autonomous robot.

Top regions in United States

Top regions ranked by reach for Ford EcoSport in United States
RegionReachAffinity
Texas126,1880.99×
California112,5330.69×
Florida94,3090.94×
New York73,2310.88×
Pennsylvania71,5941.43×
Ohio67,1921.47×
Michigan58,2271.5×
Illinois53,1611.07×
North Carolina42,2270.94×
Georgia40,4400.88×
Virginia33,7130.93×
New Jersey31,4940.83×
Indiana30,8491.14×
Missouri30,3321.27×
Tennessee30,1641.01×
Arizona26,9660.89×
Wisconsin24,0291.07×
Massachusetts23,8730.82×
Washington23,8000.8×
Kentucky23,3771.25×
Maryland23,2400.91×
Colorado22,9910.98×
Minnesota22,1531.04×
Oklahoma19,4131.18×
South Carolina17,8400.8×
Alabama17,6150.85×
Louisiana16,3380.85×
Iowa14,5161.19×
Kansas13,4381.15×
Oregon13,3420.78×
Nevada13,0630.91×
Arkansas12,2511×
West Virginia12,2321.77×
Utah11,9760.9×
Connecticut10,9460.73×
Mississippi8,7260.71×
Nebraska8,3651.12×
New Mexico7,5051.01×
Idaho7,2780.98×
New Hampshire6,5171.11×
Maine6,3341.19×
Hawaii5,7070.89×
Alaska4,3691.37×
Washington, District of Columbia3,3430.75×
Delaware3,3210.81×
Montana3,2190.78×
Rhode Island3,1240.66×
North Dakota3,0471×
South Dakota3,0320.88×
Vermont2,8961.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford EcoSport audience
BrandAffinityCategory
Autonomous robot86.43×Technology & Electronics
Hedge trimmer79.43×Home & Garden
Electric vehicle battery107.18×Cars & Mobility
Sustainable city106.32×Politics & Society
Nissan Juke60.15×Cars & Mobility
Ford Escape27.43×Cars & Mobility
Carol Burnett20×Movies & TV
Robotic lawn mower48×Home & Garden
Honda Fit34.12×Cars & Mobility
Toyota Yaris28.39×Cars & Mobility
Ford Edge29.35×Cars & Mobility
Crunch Fitness9.39×Sports
Family car10.38×Cars & Mobility
Jeep Cherokee24.46×Cars & Mobility
Nissan Pathfinder22.12×Cars & Mobility
Ford Focus19.7×Cars & Mobility
Ford Explorer14.29×Cars & Mobility
Toyota HiAce45.44×Cars & Mobility
Hyundai Tucson17.24×Cars & Mobility
Used car4.06×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford EcoSport audience
TraitClusterScore
Family OrientationCONSERVATISM2
Need for SecurityCONSERVATISM1.7
PatriotismCONSERVATISM1.53
Risk AppetiteTHRILL1.4
Career OrientationPOWER1.26
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Ford EcoSport
CountryShare
Brazil16.2%
United States14.1%
Italy7.6%

See Ford EcoSport audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford EcoSport have in United States?

Ford EcoSport has an estimated audience of 1,486,591 people in United States, concentrated in Texas and California.

What is the gender split and age of Ford EcoSport fans?

24.7% of Ford EcoSport fans are female, 75.3% are male, with an average age of 33.2 years.

Which brands do Ford EcoSport fans like most?

Ford EcoSport fans show strongest brand affinity for Autonomous robot (86.43×), Hedge trimmer (79.43×), and Electric vehicle battery (107.18×) over the country average.

Where do Ford EcoSport fans live in United States?

Ford EcoSport fans in United States are most concentrated in Texas (reach 126,188), California (reach 112,533), and Florida (reach 94,309). These three regions account for the largest share of the active audience.

What other brands do Ford EcoSport fans also like?

Beyond Ford EcoSport itself, the audience over-indexes on Hedge trimmer (79.43×), Electric vehicle battery (107.18×), Sustainable city (106.32×), and Nissan Juke (60.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford EcoSport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.